The AdPod

In this episode of The AdPod Wayne chats with Vinny Rinaldi who is Head of Investment & Activation at Wavemaker in North America about all things programmatic. In this episode they cover in-housing, transparency, definitions and how programmatic is technology infrastructure that can enable brand growth. Lots of amazing content packed into one episode. Hosted on Acast. See acast.com/privacy for...

In this episode Wayne chats with Mathieu Roche, Co-Founder and CEO at ID5, a user identification company for digital advertising. They discuss the ruling from the Belgian data protection authority which you can find here - https://www.gegevensbeschermingsautoriteit.be/publications/beslissing-ten-gronde-nr.-21-2022-english.pdf They also discuss the IAB Europe response which you can find here - http...

Welcome back to season 2! We'll keep chatting about big industry topics and this week Wayne is joined by Ari Paparo, Ari's Twitter is here - https://twitter.com/aripap . Hosted on Acast. See acast.com/privacy for more information.

In the final episode of 2021, Wayne chats about data clean rooms with Tim Norris-Wiles from Habu. Data clean rooms have been a hot theme in 2021 and are going to be increasingly important for advertisers and publishers to synchronize audiences in a privacy compliant way in future. This is a great episode and we hope you enjoy. Hosted on Acast. See acast.com/privacy for more information.

In this episode Wayne chats with Fiona McKinnon who is Co-Founder and CEO at Moment Company , a company which specialises in wellbeing. Fiona spent 20+ years in the advertising industry and experienced burnt out. In this episode Fiona talks about her mental health experiences, what led her to creating Moment Company and some tips leading into 'silly season;'. Hosted on Acast. See acast.com/privacy...

In this episode Wayne chats with Michael Bayston about podcast advertising. Michael is the Head of Automation at Acast. Michael has written about the pioneering work Acast have done with programmatic in podcasting, and that is here - https://medium.com/acast/pioneering-programmatic-in-podcasting-what-weve-learned-in-4-years-as-market-leaders-7698ba70377d . Hosted on Acast. See acast.com/privacy fo...

In this episode Wayne chats with Mike Follett about using attention as a success metric for advertising. Mike is the Managing Director of eye-tracking company Lumen and the most knowledgeable person in the industry about this topic. This is a fascinating discussion and one we're sure you'll enjoy! Hosted on Acast. See acast.com/privacy for more information.

Wayne is joined by Ciaran O'Kane, CEO of WireCorp and Founder of First Party Capital. Ciaran is one of the most knowledgeable people about AdTech in the world, and on this weeks episode Wayne & Ciaran chat about the renaissance AdTech is currently experiencing. Hosted on Acast. See acast.com/privacy for more information.

This week Wayne is joined by Lara Izlan, Director of Data Strategy at ITV . Many companies are going through a 'data transformation' but it is a commonly misunderstood topic. In this week's episode, Lara and Wayne discuss what it means, what's the point of it, and how it can be practically applied. Hosted on Acast. See acast.com/privacy for more information.

Wayne is joined by Amy Williams, Founder & CEO at Good-Loop. In this episode of The AdPod, Wayne and Amy discuss how companies balance profit and purpose. Particularly interesting in relation to online advertising and how companies convey their purpose through advertising. You can read more about Good-Loop at https://www.good-loop.com . Hosted on Acast. See acast.com/privacy for more informati...

Wayne is joined by Steph Layser, VP of Advertising Technology & Operations at News Corp. In this episode they discuss how publisher monetization has evolved, and cover tonnes of topics including; header bidding, the role of Google, brand safety and the role of news publishers in society. Hosted on Acast. See acast.com/privacy for more information.

Wayne is joined by Cadi Jones, Commercial Director EMEA at Beeswax. Beeswax are a market-leading advertising technology company and in this episode Wayne & Cadi chat about demand side platforms. Hosted on Acast. See acast.com/privacy for more information.

Wayne is joined by Rachel Arch, Head of Partnerships at the IAB UK. The IAB is an internet advertising trade body and in this episode Wayne and Rachel discuss the role of The IAB and the work they do on behalf of their members. Hosted on Acast. See acast.com/privacy for more information.

Wayne is joined by Paul Bannister from Cafe Media to discuss the Privacy Sandbox . Paul is a member of the W3C working groups focussing on how Chrome (the browser) can enhance user privacy but maintain an ad-funded internet. A fascinating conversation! Paul's Twitter account - https://twitter.com/pbannist Privacy sandbox intro - https://cafemedia.com/guide-to-googles-privacy-sandbox/ Hosted on Aca...

Founder and CEO of Method Media Intelligence Shailin Dhar joins Wayne this week to chat about ad impressions . New episodes from different industry experts will be released regularly so please SUBSCRIBE or FOLLOW to get notified of new releases. Hosted on Acast. See acast.com/privacy for more information.