Technically Speaking

If you're running an expert business, you've probably experienced the "Curse of Knowledge". If you haven't heard of it, this is the idea that the things that seem like common sense to YOU are often confusing, overwhelming, or overly complicated for the people you serve. If you're a doctor, for instance, it makes perfect sense why you'd prescribe this medication for that condition. It's not that co...

For many business owners, underneath a day's decisions, tasks, and projects, there's the ever-present challenge of when to say "no." Whether it's a new product to offer, a speaking engagement to accept, a lead to pursue – the list is endless – it can be tough to feel like saying "no" is the right decision. But what if the real problem wasn't saying "no" but, instead, thinking about how we make tha...

It's no secret anymore that – especially in the thought leadership space – content is king. But how do you figure out what content to create? How do you narrow down what content will be helpful to your audience, or, more importantly, how to write content that urges them to action? In this episode, we're tackling these questions with the help of ghostwriter, speaker, and podcaster Emily Crookston....

It goes without saying that running a business can be incredibly stressful. There's day to day tasks, tackling problems, not to mention trying to better balance your professional and personal goals.  Many of us are tempted to focus on the "hard skills" that will seemingly make this stress go away when we succeed at them – things like marketing, building sales skills, and refining your offers. But...

If there's one topic the world of thought leadership can always learn more about, it's storytelling. We should know – we've hosted several storytelling episodes in the past! But one angle we haven't looked at in-depth – and one that's undeniably important – is how to use storytelling to drive change. In other words, how do you use storytelling as part of a keynote, breakout, presentation, etc. to...

One of the biggest challenges business owners face – and one you may have wrestled with yourself – is how to do more in the time you have. Between running a business, bringing in new revenue, making connections with potential clients, and trying to continually improve... well, how do you do it all? To answer this, we're joined on this episode by serial entrepreneur turned spiritual seeker Sam Kabe...

What does being charged at by a lion have to do with business? It turns out everything! In today's episode, we've brought in 5x TED Speaker, Event MC, and Professional Speaker, Dan Ram to share his philosophy on life and business. We get real about what it takes to grow a successful speaking business and no-holds-barred talk about what it takes to do 100+ events per year. Dan Ram travels the globe...

Want to find more speaking leads in less time? Want to learn how to nurture those leads and potentially even have someone reach out for you? Well, you're in the right spot! In today's episode, we're talking with Jackie Lapin, founder of Speakertunity. Jackie's mission is to help leaders, entrepreneurs, coaches, and authors find and secure their next clients by getting in front of more audiences fa...

Let me know if this sounds familiar: You're up on stage and you just NAILED that presentation. At the end, you get off stage and talk to the audience 1-on-1, and you're happy to do so. But you know there are people in line that could be interested in buying from you, and you're worried you may miss the opportunity to speak with them. There's got to be a better way, right? There is! And in today's...

Ever feel like your website is a glorified brochure? That it doesn't generate the leads you hoped it would? Believe it or not, the solution to that problem is a simple one. There's a process to turn your website into a full-time sales team and in today's episode, we're uncovering just that. To help us with this topic is Danielle Tucker. Danielle Tucker is the founder of Professional Speaker Websit...

In today's episode, we're talking about what it means to be a conscious leader. Let's face it - the world is changing. Now, more than ever, those who are hiring speakers are looking for open-minded, conscious individuals to motivate and empower their audiences. To help us unpack what it means to be a conscious leader, we've brought on Kelly Campbell. Kelly Campbell is a Trauma-Informed Conscious L...

Podcast guesting seems pretty straightforward, right? Get invited to come on someone's show, talk for a bit of time, and leave. Simple. Not so fast! If you're putting any amount of time into podcast guesting - coming on to other people's shows and sharing your expertise - you want to make sure you're doing it strategically. How do you qualify shows to be on? Should you only look for podcasts with...

In today's episode, we've invited a true expert when it comes to talking in front of the masses. As speakers work to grow their impact, often their audience size increases. What are the differences between speaking to small audiences vs. larger ones? What are the similarities? How do you prepare for a massive audience? All these questions and more are covered in this episode. To help us answer the...

In today's episode, we're talking about how to bring your content from 1:1 to 1 to many. Many of you either want courses or a group coaching program and/or have already tried them with little luck. We hear it all the time. To help us understand why and what to do about it, we've invited curriculum design extraordinaire, Jessica Terzakis. As a child, Jessica would line up stuffed animals and dolls...

Ever feel like your website isn't doing what it should? Maybe it feels more like a brochure, maybe it doesn't generate leads, maybe it just doesn't feel like it's hitting the spot. Chances are, you're familiar with that feeling. You may have consequently asked how can we get our efforts to perform? How do we turn our website into a full-time sales team? What's the secret sauce to making the websit...

One of our most covered topics is around speaker bureaus, agents, and management companies. We've talked about how they're defined, how to build a relationship with one, and how to find them. But, we've never got into the weeds with how the day-to-day works. So, in today's episode, we're hanging out with Amy Tomczyk - an owner of a speaker management company. We're talking about what her business...

In today's episode, we're talking about what a true thought-leadership business looks like. So often, we see people label their business based on solely their delivery. "I'm a speaker", "I'm a coach", etc. The challenge with this is that it does nothing to explain your expertise and the problem you solve. So, we've brought on a dear friend of ours, Dr. Romie Mushtaq, also known as the "STEMinist i...

How do you get found online? How do you generate leads to your website that can actually pay for your services? How do you attract the right people rather than just hearing crickets when you open your website? In today's episode, we're uncovering all of this with search engine marketing expert, Heather Lutze. Breaking free of corporate "cubicle" jobs well over fifteen years ago with nothing more t...

In today's episode, we're talking about business strategy. What it is, how to create one, live by it, and create a business that's producing the results you want. As entrepreneurs, it's easy to get distracted by all the things we could do. Often, we find ourselves only doing the things we want to be doing and not the things we need to be doing in order to achieve the goals we have. On a mission to...

In today's episode, Austin and Taylorr are flying solo, answering one of the most popular questions we get asked on a regular basis. It all revolves around the revenue streams available to us as thought leaders, how to make money, and knowing when to add a revenue stream to your business. Whether you're just starting out or if you're an established business, there's always the thought of other rev...

In today's episode, we're talking about simple SEO strategies to scale your website traffic. One of these strategies is called backlinking and we've brought in one of the most knowledgable people on the planet for this subject. Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the mark...

In today's episode, we're chatting about how to write and leverage a book to gain instant credibility in your space. Now, before you make any assumptions, even if you already have a book, you need to listen to this episode. For so many authors, books are treated as a revenue stream and not a credibility marketing vehicle, and that's simply the wrong idea. Your book is – or will be – your best tool...

In today's episode, by popular request, we're learning about what it takes to create and produce a podcast that lands in the top 1% of shows – The answer might surprise you. To help us understand this, we're joined by Roy Coughlan. Roy is a podcast coach based out of Poland and runs five – yes FIVE – different podcasts, four of which are in the top 1% (the 5th is pacing for it). So, what does it t...

Ever consider launching a mastermind of your own? Or have you tried launching a mastermind in the past and it didn't work out? This is the episode for you! We've brought on Chris Williams, founder of Group Coach Nation, an organization that specializes in teaching you how to develop, market, and monetize your mastermind. Now, we're not talking about $500/seat masterminds – We're talking $10,000+/s...

In today's episode, we're talking about marketing! More specifically, though, about how everything you do in your business is marketing. From generating leads, to closing deals, to delivering for your clients - it's all marketing. To help us understand this idea, we're brought on Lisa Raebel. Lisa developed her proprietary RebelMindset strategies after more than twenty-five years in corporate Amer...