Systems Simplified

Joshua Keene is an Account Executive at LaPorte Insurance, an insurance agency in the Pacific Northwest. He is also known as the red-bearded risk guy. Joshua helps companies with their insurance needs by mitigating risks and maximizing profits. He graduated with honors from Oregon State University and Mt. Hood Community College. In this episode: Which business risks do you face? How can you effect...

Augusto Carneiro is the Founder and Chief Friendship Officer of Nossa Familia Coffee, an Oregon-based roaster that aims to deliver exceptional farm-direct coffee and create positive relationships locally and globally. Augusto's family has been growing coffee in the highlands of Brazil since the 1890s, and he founded Nossa Familia to bring his family's coffee to Portland.  Initially, all of Nossa F...

Suzie Hall is an author, speaker, transformation expert, and the Founder and CEO of Cornerstone Design and The Cornerstone Collective, along with two other companies. Celebrating 30 years in business, Cornerstone Design provides interior design services for most markets, including commercial, medical, multifamily, government, luxury residential, and hotels. The Cornerstone Collective is a full-ser...

Cameron Herold, dubbed by Forbes as Today's CEO Whisperer, is the Founder of COO Alliance, a leading community for ops-minded professionals to help them build better companies and develop revenue and profit-generating ideas. He is a business growth guru and the best-selling author of several books, including Double Double , Vivid Vision, and his latest, The Second in Command. He has been an entrep...

James McDonough is the Founder and CEO of FAT FINGER, a digital standard operating procedure software platform that empowers frontline workers to work more efficiently. Its easy drag-and-drop builder empowers anyone to create digital procedures in seconds. James' international industry experience includes internet technology, oil and gas, mining, forest and pulp and paper, and government and consu...

Camela Thompson is the Vice President of Marketing at CaliberMind. This leading B2B revenue analytics platform looks at every sales and marketing touchpoint to help marketers make sense of their data to enable confident decision-making and faster growth. With experience in the marketing world, Camela has also spent over 15 years in revenue operations in the technology industry, growing successful...

Dee Soffer-Ninary is the CEO of Optima Enterprises, a professional real estate and construction management company specializing in providing cost-effective property and project management services. Destined to become a serial entrepreneur at the ripe age of 13, Dee had already started her first business as a math and writing tutor and grew it by having other tutors do it on her behalf.  As an adul...

Justin Riordan is the Founder of Spade and Archer Design Agency, a home staging company with locations in Palm Springs, Portland, and Seattle. Justin is a thought leader and a trendsetter in the real estate industry. Before opening Spade and Archer in 2009, he practiced interior architecture and interior construction for 12 years. Additionally, he is an accomplished and engaging speaker who regula...

John Lund is the Founder and Executive Coach of MyB2BCoach, a company that coaches sales teams in small to mid-sized businesses. MyB2BCoach's proven process is built on strategy, training, accountability, and AI sales coaching software.  John is also the President of Entresmart, a company that specializes in helping small and mid-sized businesses grow their top and bottom line through strategic pl...

Kimberli Allen is the CEO and Founder of Everything Webinar, a professional training and coaching company focused on adapting in-person skills to a virtual presentation environment. The Everything Webinar team shows you how to wow your audience and keep them engaged in your virtual event so you can effectively communicate with your audience no matter where they are. With 18-plus years of experienc...

Joseph Frost is the Co-founder & Chief Revenue Officer of yorCMO, the first fractional and decentralized leadership franchise business helping growth-minded CEOs execute efficient marketing strategies. Joseph also co-founded Fractional Professionals Association, a peer-to-peer community organization for Fractional Professionals, and Frost Media Group, a video production company producing content t...

David Allison is the Founder of Valuegraphics, a global inventory of core human values that he has designed to be a measurable business metric — allowing businesses an edge in today's economy. David is a human values expert, global researcher, and best-selling author. He holds his Bachelor of Arts in mass communications and media studies from the University of North Dakota. In 2018, Inc. Magazine...

Dorice Horenstein is an energetic and dynamic keynote speaker, author, and coach whose mission is to help leaders and teams find the power within themselves to improve effectiveness. She served as an officer in the Israeli Defense Forces before moving to America to pursue a career in education. After 30 years in education, Dorice decided to make the world her classroom by launching her speaking an...

Dré Slaman is the Co-founder and CEO of Farm to Fit, a healthy, ready-to-eat weekly meal delivery service in the Portland, Oregon, area. Farm to Fit was started in 2011 by Dré and her husband, G. Scott Brown, who were looking for a food delivery service in the Portland region. They couldn't find one, so they decided to create one themselves. Over the years, they've expanded their kitchen space and...

Ron Nussbaum is the Co-founder and CEO of Nuttnest, a customer communication platform that helps contractors, builders, and home service providers communicate with homeowners more effectively to transform the customer experience. Ron served in the Marine Corps and then joined the construction industry, where he's worked for over a decade. He is a visionary leader with expertise in the many facets...

Bill Patten is the President and Owner of Sunbelt Business Brokers of Portland, a company that helps business owners value, price, and buy or sell their businesses. Bill has been in business for over 40 years and has successfully purchased and sold four businesses. One of his businesses earned recognition from Inc. magazine as one of the 500 fastest-growing privately held businesses in the country...

Emma Dye is the Founder and Chief Salad Officer of Crisp Salad Restaurant, a chain of restaurants in Portland, Oregon, that offers chopped-to-order salads, fabulous soups, wine, beer, Prosecco, and other goodies. She has created a company culture of respect and inclusivity by building a diverse team and providing a safe and fun environment for her employees. She donates 10% of her company's sales...

Natalie Nathanson is the Founder and CEO of Magnetude Consulting, a B2B marketing firm that provides fractional marketing services to small and medium tech-related businesses. The company services clients across the globe and brings specialized expertise in areas including cybersecurity, big data, AI, SaaS, B2B professional services, and emerging and established technology-related products and ser...

Odette D'Aniello is the Founder and CEO of Celebrity Cake Studio, a family-owned and operated retail cake boutique. The company has received numerous awards, including winning Best of Western Washington several times. Odette creates custom, artistic cakes that combine the aesthetic of taste with beauty. She is also the Owner of Dragonfly Cakes, the wholesale sister company to Celebrity Cake Studio...

Jay Bartot is the Co-founder and CEO of Zeitworks, an AI-powered business process intelligence platform that provides enterprises with the data-driven insights and tools they need to improve and transform their business process operations continuously. Zeitworks uses advanced machine learning and other technology to automatically discover and measure business processes to help unlock broken proces...

Hilary Key is the Founder, President, and CEO of Art Steps, a school that teaches thousands of students classical, realistic drawing and painting skills. In 2020, with the sudden onset of the quarantine, Art Steps Online was born. She has been in business for 22 years and owns three Art Steps locations in Orange County, California.  Before Art Steps opened its oft-requested third location, Hilary'...

Cameron Bell is a Partner at Fairmont Capital Partners, a lower-market private equity firm focusing on tech-enabled B2B companies with revenues between $1 million and $30 million. They work with founder and family-owned businesses to help them build, grow, and exit through strategic partnerships and capital structuring. As a serial entrepreneur and investor, Cameron's first business was a bootstra...

Mike Krass is the Owner and Founder of MKG Marketing, the world's premier marketing agency for cybersecurity vendors. He focuses on helping businesses grow their sales pipeline through SEO, digital ads, and analytic programs. Mike founded MKG Marketing in 2011. He embraces a people-first philosophy, promotes strong work-life integration, and holds his employees and clients accountable. In this epi...

Jerry Fetta is the Co-founder and CEO of Wealth DynamX, a full-service, national, cloud-based wealth creation firm. He helps thousands of clients across the US build wealth. His passion is to provide financial education to families and individuals so they can become solvent and achieve greater financial freedom. Jerry is also the author of The Blueprint To Financial Freedom. In this episode: Many...

Robert Delavan is the Founder of Delavan Realty Inc., a real estate brokerage company, and Delavan Property Management Inc., a property management company for residential, commercial, and industrial properties throughout the Portland area. Through his 15 years of experience in finance, real estate management, and investments, Robert is able to analyze the value of every potential real estate trans...