State of Streaming Podcast

Have a question? Send us a text! The conversation is a companion to Hemant's recent piece on AI personalization at scale . Hemant Soni , AI Architect and SOS. contributor, joins Tim Rowe to unpack what streaming platforms can learn from the infrastructure telecom companies built under survival pressure — and how to start applying it now.  On Combatting Churn Streaming platforms collect mounta...

Have a question? Send us a text! Bonus Episode: Tim Rowe on the FPC Podcast — Open Infrastructure, Closed Loops, and the Ad Tech Middle Tim joins Kevin Flood , Rich Ashton , and Ciarán O'Kane — General Partners at First Party Capital — for a conversation on their investment thesis and what it reveals about where streaming advertising infrastructure is actually heading. FPC crossed State of St...

Have a question? Send us a text! Tim sits down with Seth Mittman , VP of Integrated Sales at Ampersand , unpacking how the ad infrastructure jointly owned by Comcast, Charter, and Cox unifies linear and streaming inventory — and what that means for brand marketers, agency planners, and anyone trying to understand where Multichannel Video Programming Distributor (MVPD) inventory fits in a modern me...

Have a question? Send us a text! Tim sits down with David Sanderson , Founder of Reelgood , unpacking how content availability data reveals where attention actually goes on streaming — and what that means for media buyers, platform teams, and content strategists. Content availability isn't a metadata problem. It's an attention problem.  Most of the industry is making catalog, licensing,...

Have a question? Send us a text! Tim sits down with Mark Holland , SVP Media Products at Sportradar , unpacking their new sports media report and the five pillars powering the next generation of sports viewing — from real-time probability overlays to AI-driven personalization at scale. Data isn't a stat — it's a story machine. The box score is table stakes. What Sportradar is building go...

Have a question? Send us a text! Tim sits down with Kris Johns , Founder of AdGood , a 501(c)3 that aggregates unused premium streaming inventory from Samsung Ads, LG, A+E, and Scripps — making it available to nonprofits at 70%+ off, with budgets as small as $250. Key Takeaways The donated media model is broken. Most nonprofits never get access, and those who do receive a one-time impression dump...

Have a question? Send us a text! We talk about The Aggregator Paradox in today's episode, get that article here - https://www.stateofstreaming.com/articles/the-aggregator-paradox In this episode, Tim Rowe sits down with Lucas Bertrand , CEO of Looper Insights, a merchandising intelligence company auditing connected TV platforms across 25 countries and 250 devices to help streamers understand...

Have a question? Send us a text! Download Todd's Research on The Creator Economy Here: https://podcast.stateofstreaming.com/downloads/rts-creator-economy/ In this episode, Tim Rowe sits down with Todd Nicolini , a research and insights veteran who spent over two decades at the Washington Post connecting data to decision-makers across advertising, digital subscriptions, content licensing, and...

Have a question? Send us a text! In this episode, Tim Rowe sits down with Johnathan Barnes , Founder and CEO of Supply Monitor, to tackle one of Streaming TV advertising's biggest problems: waste.  A recent Truthset report estimates that advertisers will waste $7.4 billion in the Connected TV market in 2026, roughly 40% of all open programmatic ad spend, because the audience data guiding thos...

Have a question? Send us a text! DOWNLOAD THE EMARKETER SPORTS VIEWERSHIP REPORT REFERENCED IN THIS EPISODE HERE: https://podcast.stateofstreaming.com/downloads/the-sports-report/ In this episode, Tim Rowe sits down with Ross Benes , Senior Analyst at EMARKETER, to separate the hype from reality in sports streaming. Ross's research reveals a striking disconnect: while streaming dominates near...

Have a question? Send us a text! https://2026.marketecturelive.com/e/u/checkout/marketecturemedia/tickets/order Use discount code FINAL30 for 30% off general admission.  Brands and agencies attend free. In this episode, Tim Rowe sits down with Sam Khoury , Chief Strategy Officer at Marketecture Media, to go behind the scenes on one of ad tech's fastest-growing media companies and preview thei...

Have a question? Send us a text! In this episode, Tim Rowe sits down with Jean Carucci , Streaming Strategy Scholar, to decode the rapidly evolving world of streaming mergers and acquisitions (M&A). They trace the industry’s journey from the Plethora of Plus era and the rise of FAST channels to the current landscape of mega-mergers and consolidation. Jean provides a strategic roadmap for media...

Have a question? Send us a text! In this episode, Tim Rowe sits down with David Sanderson , CEO of ReelGood , to discuss the complex world of streaming fragmentation. They explore how the lack of a universal content barcode led to a data crisis, how major studios are using historical availability to make nine-figure licensing bets, and why the current streaming landscape feels more like a logistic...

Have a question? Send us a text! In this episode, Tim Rowe sits down with Brian Josephs , Vice President of the Americas at Sportradar , to pull back the curtain on the invisible engine powering the global sports industry. They discuss the evolution of sports data from simple box scores to real-time predictive modeling, how the NBA on Peacock is redefining the home viewing experience, and why the...

Have a question? Send us a text! In this episode, Tim Rowe sits down with Dr. Augustine Fou , Creator of FouAnalytics , to pull back the curtain on the multi-billion dollar ad fraud industry. They discuss why fraud isn't a tech problem but an incentive problem, how to spot the red flags of spoofed CTV inventory, and why the most powerful tool in a marketer's kit might be the pause button...

Have a question? Send us a text! In this episode, Tim Rowe sits down with Albert Thompson , Managing Director of Digital Innovation at Walton Isaacson , to unpack the Attention Stack. They discuss why traditional reach is a fake number and how brands can use AI and sequencing to drive real consumer intent. Key Takeaways The Attention Stack Framework Stop measuring impressions and start measuring d...

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Thierry Denis , Co-founder and Director at OCKHAM , a boutique production company specializing in commercials that convert through the power of comedy. Their conversation explores the details of commercial directing, the psychological advantage of making an audience smile, and how budgeted cr...

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Scott Young , Co-founder at Transmit , a company reshaping the monetization landscape for live sports and streaming. Their conversation explores how the traditional cable revenue model is deteriorating and how publishers are pivoting to new ad formats to fill the gap. They discuss the mechani...

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Nick Carrabbia , EVP at OAREX , a firm that provides on-demand liquidity for the digital ad ecosystem. Their conversation explores the critical mechanics of how money moves through the advertising supply chain from advertiser to agency to publisher and the growing challenge of late payments....

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Hemant Soni , an AI and systems architect who works with leading telcos. Their conversation explores the history, evolution, and future of content bundling, a key strategy for telecom providers, streaming platforms, and advertisers. They explore the implications of AI, the metaverse, and 6G o...

Have a question? Send us a text! In this episode of the State of Streaming podcast, Tim Rowe hosts Jean Carucci , "The Streaming Strategy Scholar" and Principal @ Carucci Consultants . Our conversation centers around what it takes for Streaming TV publishers to win, focusing on the essential ad products needed to compete, strategies for balancing programmatic dollars and direct sales, an...

Have a question? Send us a text! In this episode of the State of Streaming podcast, Tim Rowe hosts Alberto Alvarez , the Chief Executive Officer of The Mediam Group . Our conversation centers around the gap between how we consume media and how we activate advertising in the rapidly shifting streaming landscape, particularly in the realm of connected TV (CTV). Here are three key takeaways from our...

Have a question? Send us a text! In this episode of the State of Streaming Podcast,  Tim Rowe hosts Shelley Stansfield , co-founder of Centriply , a tech-enabled agency that specializes in media buying and ad tech development. Our conversation explores the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement. Here are three key...

Have a question? Send us a text! In the inaugural episode of the State of Streaming podcast, Tim Rowe hosts Jon Schulz , the Chief Marketing Officer at Viant , a pioneering buy-side platform in the streaming TV and digital advertising space. With a rich history dating back to 1999, Viant has been at the forefront of ad tech, particularly in connected TV (CTV) since its early days in 2011 when it c...