Standard Deviations with Dr. Daniel Crosby

Tune in to hear: - What’s the number one misconception about sports psychology? What are the Monday morning quarterbacks missing when they comment on a game? - Has Dr. Poole noticed any common thread shared by the championship teams she has worked with over the years? - How do teams really individualize their overarching goal above and beyond simply aiming to win and take home the championship tro...

Tune in to hear: - What does the Partnership for Southern Equity really focus on and what is Sterling’s role there? - What is the difference between equity and equality and why is this an important distinction to make when talking about the kind of work the PSE does? - What things, governmentally or institutionally, are still in place structurally that disadvantage Black and brown people from econ...

Tune in to hear: - Why does Stacy believe that every company should have a well crafted origin story? Why does this speak to the authenticity of a brand? - What’s the importance of a hook or conflict within a corporate brand story? - How can we present a hook that helps with brand buy-in without the story relying on the classic narrative tools of danger, suspense and intrigue? - What are some bran...

Tune in to hear:  - Some people think that “we can only take our clients as far as we have gone ourselves and that we must do our own work.” Does Neil believe this and, if so, what does “doing the work” look like in the context of a financial professional? - What is Carl Jung’s idea of “a wounded healer?” Also, in terms of our own story, how can we walk the line between being vulnerable and approa...

Tune in to hear: - Can Nicole speak to the power of podcasts, newsletters and new media and the role these play as she tries to fulfill her personal mission? - Can brands do anything to really humanize and authenticate themselves or do we just favor individual influencers and have a general distrust of institutions now? - What do we need to do as an industry to take women more seriously and how ca...

Tune in to hear: Learn how to adapt cognitive biases to your benefit within a sales funnel. What is the mere exposure effect and why is it so powerful? Considering the mere exposure effect, what chance do boutique asset managers have going against giants like BlackRock and how can they set themselves apart? Is there such a thing as too much exposure and how can sales people intuit where to draw th...

Tune in to hear: - In studies, non-compliance with financial advice generally hangs around the 50% range. However, many advisors say that their clients are very compliant and that these stats don’t hold true for them. Has Derek noticed this and what does he think accounts for this difference? - What is the “stages of change” model and how might it be applied in practice with clients who are pushin...

Tune in to hear: - Do certain people have a natural proclivity for deferring gratification for a greater reward at a later date (e.g. exercise and saving) or can this also be learned? - Is whether or not you are more forward-thinking or present-oriented hardwired in you from a young age? - What are some of the things that those who “get retirement right” might know that those who “get retirement w...

Tune in to hear: - What role did Amy’s mom play in her professional journey and what drives her to do what she does? - What are the 5 steps of Amy’s process for providing effective guidance to advisors while leaving a bit of wiggle room for client personalization? - Her 1st step, “to establish and define a client, planner relationship,” aligns with the CFP’s 1st stage. What does she teach advisors...

Tune in to hear: - What makes up Brendan’s list of the 10 guiding principles of financial psychology? - Brendan says that “goals shift, but values persist.” What does he mean by this and how do we move from illuminating values to tying those back to specific goals? - Brendan recently interviewed a “question expert” on his own podcast. What was the biggest takeaway from their conversation and how c...

Tune in to hear: - What was the spark or impetus that led Kelsey down the path to found Aura Finance? - Why is it so crucial to help people get in the right mindset to invest and how can we begin to do so? - What are some of the specific features of the Aura app that help promote financial mindfulness? - How has Kelsey tried to hone the gamified elements in the Aura app to bring out the best possi...

Tune in to hear: - How has Heather’s background in mental health shifted the way she leads and the way she goes to market? - What advice, skills or resources does she try to imbue her advisors with to inoculate them against taking on too much of the stresses they help their clients work through? - As practically as possible, what does “net worthwhile” look like and how does SignatureFD make it mor...

Tune in to hear: - What are some of the psychology principles that Costco gets right as a brand? - Is it better to make customer onboarding super fluid and effortless or to make it a bit more arduous and engage with the "sunk cost fallacy?" - What is the “pratfall effect” and how was it used with great effect by brands like Apple, KFC and Domino’s? - What is the “cocktail party effect” and how can...

Tune in to hear: - Why does discussing money remain such a persistent taboo in our culture? - Why is financial intimacy so critical and how can we work towards achieving it in our lives? - How does financial intimacy, or intimacy more generally, relate to “feeling seen?” - How can financial intimacy allow us to better see ourselves and unearth our personal money stories that have gone under our ra...

Tune in to hear: - Dave is a “financial futurist.” What in the world is this and what does it look like practically in his day-to-day work? - What “behavioral hacks” does Dave bring to bear in his own practice when he tries to look out beyond 2 years and how does he try to stay out of his own way when thinking about what the future might look like? - Can the past be used as a vehicle for better un...

Tune in to hear: - What life experiences gave rise to Mac Gardner’s mission to improve financial literacy particularly among children? - What is Mac’s book, The Four Money Bears, all about and how has his experience been when sharing it with others all over the globe? - Does Mac have any particularly memorable anecdotes about sharing the book in a classroom setting, or elsewhere, where he learned...

Tune in to hear: - Can Manish give a bit of background on Potomac and what has changed since he took the helm? - Potomac is very committed to transparency and the idea of building in public. What has this process been like and what benefits have they seen from this approach? When have they had to follow through on their commitment to being honest about their shortcomings? - Has there ever been a w...

Tune in to hear: - What is the philosophy of investing Rusty grounds himself in and how does it keep his head on straight when he makes investment decisions? - For someone who is in a position to make material decisions about others’ money - what responsibility do they have to “do the work” around understanding their own values, biases and behavior? - What steps does Orion, as an institution take,...

Tune in to hear: - Ben had a crippling bout of anxiety and depression in college that effectively made him a shut-in at his parent’s house. What did he realize was at the root of these problems and what did he do next? - How did Ben’s two week “bucket list” roadtrip with friends transition into a decade plus long mission? - Ben’s project, The Buried Life, is also about helping other people realize...

Tune in to hear: - How does Brian McLaughlin’s entrepreneurial journey fit into the mold of Campbell’s Hero’s Journey? - What was Brian’s “call to adventure,” or his impetus for creating Redtail, and how did he take this leap? - Is this “call to adventure” for entrepreneurs, writ large, often about coming up with a practical solution to a particular problem they are facing? - What needs to be in p...

Tune in to hear: - How does Dr. Koochel define financial wellness, how did she arrive at this definition and what practical difference does this make in her work? - What are three actionable steps advisors can take to incorporate financial wellness into their planning conversations? - How can advisors point out inconsistencies between someone’s professed values and their actions while remaining em...

Tune in to hear: - Why did Eben’s company Toews create the holiday “ National Investment Risk Management Day?” - What are some of Eben’s candidates for the worst investment ideas of the year? - How can we be open to innovation and progress without becoming too easy to fool? - For folks who did “everything right” last year, they still had a really tough year - how can we convince people to engage i...

Tune in to hear: - In his new book, why did Dr. Sivarajan feel that a story was the best means to convey behavioral and philosophical truths? - What steps can we take to ensure we are “climbing the right ladder” and why do we often get this so wrong? - If we find ourselves pursuing the wrong goals and being motivated by the wrong things how can we start fresh? - What is the story of Ferrari vs. La...

Tune in to hear: - What is Rachel’s origin story and what led her down a path that bridges social justice and finance? - What is redlining and why will climate change  disproportionately effect already marginalized groups? - Why did Rachel feel like finance was the best tool at her disposal for approaching social justice issues? - Rachel gets her investment data directly from the communities that...

Tune in to hear: - How did Adam move from the financial planning sphere into being a software entrepreneur? Did he see a gap that he thought needed to be filled? - What is Adam’s company Asset Map and how do they create a visual blueprint of someone’s holdings? - What has he observed, from a behavioral perspective, about the advantages of having something simple and visual? - What do people undere...