Brooke Sellas
Social Media CX Podcast
Social media is no longer just a marketing channel. It’s where customer experience happens in real time. Every unanswered comment, frustrated DM, online review, and viral customer interaction shapes how people trust your brand—and whether they stay loyal to it. Hosted by Brooke Sellas, CEO of B Squared Media, the Social Media CX Podcast explores how modern brands use social media to improve customer experience, strengthen retention, protect brand reputation, and build lasting customer loyalty. Through solo episodes, expert conversations, and real-world case studies, Brooke breaks down the stra...
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Know Your Audience, THEN Engage: A Social CX Reality Check with Kayla Perlstein 23.04.2025 21:20
Wanna turn casual connections into raving fans? My Lost to Loyal newsletter is your go-to guide for mastering social media care and creating unforgettable customer experiences. Every month I'll send you actionable tips, proven strategy, and the latest trends straight to your inbox. Don't just guess. Know what works. Sign up now! ---- Engagement without intention? It's like throwing digital spaghe...
Solo But Mighty: How Small Teams Can Act Like a Social Media SWAT Team 16.04.2025 7:50
If you're loving these conversations and thinking, wait, my team needs this energy and this strategy, then you need our Care Squared training program . It's our signature social media customer care training built to help brands turn comments and complaints into conversations that retain customers, boost loyalty, and prove a return on investment with your social. Get the training now! -- If you’re...
Negative Comments ≠ Bad CX (If You Know What to Do With Them) 09.04.2025 10:10
Negative comments on social media aren’t a CX crisis—they’re a CX opportunity . In this episode of The Social Media CX Podcast , I share exactly how smart brands like ZoomInfo are turning complaints into trust, revenue, and long-term loyalty by building structured, thoughtful response systems. If you’re still deleting comments, ghosting unhappy customers, or responding like a robot… this one’s for...
Inside ZoomInfo’s CX SWAT Team with Justin Levy 02.04.2025 32:03
👉 Want to turn social comments into customer wins? Check out our Care Squared training —the signature program that teaches your team how to deliver standout social media CX in real time. Learn more at Bsquared. Media/care . ------ What if your brand had a team trained to respond on social media in real time—with legal, sales, and privacy experts jumping in directly to resolve issues? That’s exac...
How to Nail Personalization & Authentic Engagement on Social Media 26.03.2025 25:41
Ever wonder how some brands feel so human on social media? The secret isn’t a giant team or expensive tools—it’s intentional personalization and authentic engagement. In this Care Chat episode of The Social Media CX Podcast , I’m joined by social media pro Haley Greene to break down exactly how brands (big or small) can build trust and connection on social—even when replying as “the brand.” We tal...
Why SMS is the CX Superpower Brands Aren’t Using (Yet!) 19.03.2025 7:22
Want to turn casual connections into raving fans? My Lost to Loyal Newsletter is your go to guide for mastering social media care and creating unforgettable customer experiences. Every month, I'll send you actionable tips, proven strategies, and the latest trends straight to your inbox. --- Your customers are drowning in emails and scrolling past social ads—but their text messages? That’s where r...
Small Team, Big CX: How to Automate Without Losing the Human Touch 12.03.2025 10:02
Want to turn casual connections into raving fans? My Lost to Loyal Newsletter is your go-to guide for mastering social media care and creating unforgettable customer experiences. Every month, I'll send you actionable tips, proven strategies, and the latest trends straight to your inbox. -- Small teams can deliver exceptional customer experience (CX) —but only when automation is used the right way...
Balancing AI & Human Touch: How to Automate CX Without Losing Trust with Lindsay Tramel - Jones 05.03.2025 27:08
Discover why social care is the secret sauce to your brand's CX strategy. We're talking eye-popping stats, case studies that inspire, an actionable insights to transform how you engage with customers online. If you're ready to take your social care to the next level, read our report and let's turn conversations into unforgettable experiences -together. —---- AI and automation can transform custo...
How to Build Trust & Stronger Customer Connections Through Social CX 26.02.2025 9:29
Are you struggling to create content that actually connects with your audience on social media? I've got a free course that will change the way you approach content on your social channels forever. It's called Creating Conversational Content That Connects, and it's packed with proven strategies to turn boring posts into real conversations that drive engagement and build relationships. ---- Social...
Why Losing Followers on Social Media is a Win 19.02.2025 7:21
Are you struggling to create content that actually connects with your audience on social media? I've got a free course that will change the way you approach content on your social channels forever. It's called Creating Conversational Content That Connects, and it's packed with proven strategies to turn boring posts into real conversations that drive engagement and build relationships. ---- What if...
Social Media Should Be About Engagement Over Disruption 12.02.2025 6:30
Great customer experiences start with really understanding your audience. That's why we teamed up with Sprout Social to bring you the Social Listening Workbook, your step-by-step guide to smarter engagement , stronger relationships, and better business results. --- Too many brands are treating social media like a megaphone instead of a conversation. If you’re posting and waiting for engagement, y...
Beyond the Click: How Organic Valley is Aligning Social Media & Customer Experience 05.02.2025 31:46
Discover why social care is the secret sauce to your brand's CX strategy . We're talking eye-popping stats, case studies that inspire, an actionable insights to transform how you engage with customers online. If you're ready to take your social care to the next level, read our report and let's turn conversations into unforgettable experiences -together. —---- Social media isn’t just for scrolli...
How to Navigate Negative Comments on Social Media - Care Chat 29.01.2025 34:25
Are you ready to master social media customer experience? My online course, Mastering Social Media CX , gives you a step-by-step blueprint to turn conversations into conversions. Podcast listeners get 60% off with code SMCX for a limited time. ---- If your brand has a strategy to either hide negative comments on social media (or worse delete them!). Then I would like to offer you a different...
The 30-3 Rule: Capturing and Keeping Attention in Social Care 22.01.2025 10:25
Want to turn casual connections into raving fans? My Lost to Loyal Newsletter is your go-to guide for mastering social media care and creating unforgettable customer experiences. Every month I'll send you actionable tips, proven strategies, and the latest trends straight to your inbox. Don't just guess, know what works. Sign up now at bsquared.media/newsletter and let's build loyalty together. --...
Why 'Tell Me More' Is the Ultimate Social Care Power Move 15.01.2025 7:23
Want to turn casual connections into raving fans? My Lost to Loyal Newsletter is your go-to guide for mastering social media care and creating unforgettable customer experiences. Every month I'll send you actionable tips, proven strategies, and the latest trends straight to your inbox. Don't just guess, know what works. Sign up now at bsquared.media/newsletter and let's build loyalty together. --...
Ritz-Carlton Secrets: Bart Berkey’s Luxury CX Tips to Transform Your Social Media Game 08.01.2025 31:05
Want to turn casual connections into raving fans? My Lost to Loyal Newsletter is your go-to guide for mastering social media care and creating unforgettable customer experiences. Every month I'll send you actionable tips, proven strategies, and the latest trends straight to your inbox. Don't just guess, know what works. Sign up now at bsquared.media/newsletter and let's build loyalty together. --...
Welcome to the Social Media CX Podcast 30.12.2024 1:27
Take your social care to the next level by joining our SMCX VIP List ! ---- Where social media meets customer experience! Hosted by Brooke Sellas, CEO of B Squared Media and a leading voice in social care, this podcast explores the untapped power of using social media to create unforgettable customer experiences. Each week, Brooke dives into real-world strategies, industry trends, and actionable i...
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