SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API

In this episode, Somrat Niyogi, General Manager & Head Of Business Development at Gusto, speaks with Blake Adams , Senior Vice President at Bain Capital . Embedded finance has gained some traction in recent years and it’s expected to continue rising significantly. Based on estimates, embedded financial services will generate a whopping $51B in revenues in 2026, up from $21B in 2020. Today, Bla...

In this episode, Tomer London, Co-founder and CPO at Gusto speaks with Henrique Dubugras, Founder and Co-CEO at Brex. Making each dollar count for companies that burn through cash has never been more important. Brex landed at number two on the CNBC Disruptor 50 list for 2022, serving more than 10,000 corporate customers and freeing up startups to chase big dreams without worrying about wasted spen...

In this episode , Brian Busch, Head of Marketing at Gusto, speaks with Aram Muradyan, Head of Product at Squire.   There are over 100,000 barbershops across the US. Squire is working with several thousand of them, thanks to its innovative approach to finance-focused software.   Today, Aram shares how his previous career as an attorney is leveraged to scale barbershop operations and maxim...

In this episode, Somrat Niyogi , General Manager & Head Of Business Development at Gusto, speaks with Jim McGinnis, President at AffiniPay.   Jim has been a leader in the financial service industry for quite some time. He was even selected as one of the top 100 most influential people in the accounting industry for three years in a row.   Beneath the surface, Jim's background is as diverse as it i...

In this episode , host Brian Busch, Head of Marketing at Gusto, welcomes Alexander Jekowsky, Chief Executive Officer at Cents, an all-in-one laundry business management platform.   When you build something very specific for an outdated or underserved industry in terms of institutional software, you can make a massive impact.   The market can be huge, even if a typical investor might not see it rig...

In the first ever episode of the SMB Tech Innovators Podcast, Brian Busch, Head of Marketing at Gusto, explains the show's basics, including the format, future topics, and overall big picture goal.   This podcast is aimed at the FinTech community, especially anyone building with embedded FinTech tools. It's also for vertical SaaS leaders trying to serve and sell to a very specific audience.   With...