ITBroker.com

Signed

The IT market is built for sellers, not buyers. That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one. Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the...

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Autor

ITBroker.com

Kategoria

Business

Strona podcastu

www.itbroker.com

Ostatni odcinek

10 lis 2026

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Odcinki

The Multi-Vendor Security Nightmare: Why IT Leaders Are Making the Shift to Cato SASE 29.05.2023

Every IT leader has been there - too many vendors, too many portals, too many alerts. Managing a fragmented security stack isn’t just a headache - it’s a serious risk. The more solutions you add, the harder it gets to stay ahead of threats. But what if the answer isn’t more tools, but fewer? In this episode, Max Clark sits down with Austin Stewart & Abraham Gonzalez from Cato Networks to break...

Why Moving Your Phone System to the Cloud Is A Recipe for Disaster 25.05.2023

Your office phone system works fine—so moving it to the cloud should be easy, right? Wrong. A simple 'lift and shift' can lead to lost functionality, broken workflows, and major disruptions. Max Clark explains why cloud migrations aren’t as simple as vendors make them seem. From network design challenges to hidden compatibility issues, we break down why so many businesses end up regretting their m...

The Hidden Game of Vendor Pricing: How to Get the Best Deal Every Time 18.05.2023

Why do some companies score huge discounts while you pay full price? It’s not luck—it’s strategy. Vendors have a hidden pricing playbook, and if you don’t know the rules, you’re losing. In this episode, Max Clark breaks down how vendor pricing actually works, revealing the incentives, sales tactics, and hidden opportunities buyers can leverage. You’ll learn why vendors slash prices at the end of t...

Guaranteed Business Efficiency: Why Evolve IP’s Cloud Desktop Solutions Deliver Every Time 16.05.2023

Ever felt like your business is constantly chasing after productivity but never quite getting there? What if the solution isn't just about cutting costs or working harder, but leveraging a powerful, scalable tool that guarantees seamless performance from anywhere? In this episode, Max Clark sits down with Gary Coben and Kevin Sullivan from Evolve IP, two experts at the forefront of cloud desktop s...

The Ugly Truth About RFPs: Why Your Vendor Selection Process Is Rigged 11.05.2023

Let’s be honest—RFPs suck. Weeks of drafting, chasing vendors, and reviewing proposals, only to end up where you started. But what if the game was rigged from the start? In this episode, Max Clark exposes why the RFP process is fundamentally broken, how preferred vendors secretly control the outcome, and why most companies waste weeks on a flawed system that rarely delivers the best solution. From...

The $40 Million Scam: Chris Ichelson Shares How 360 SOC Security Could Have Stopped It 08.05.2023

Imagine waking up to discover your business has just fallen victim to a $40 million scam. An unsuspecting employee unknowingly clicks on a malicious email, triggering a chain reaction that leads to one of the biggest cybercrimes in history. Now, how can you make sure your business isn’t the next target? In this episode, Max Clark is joined by Chris Ichelson, CEO of 360 SOC. Chris explains how 360...

Breaking Through China’s Great Firewall: The Costly Mistakes & Our Winning Strategy 04.05.2023

Imagine your product suddenly failing for millions—and you have no clue why. That’s what happened to our client when their app hit China’s Great Firewall. Traffic blocked, performance crippled, costs skyrocketing. They needed a fix—fast. In this episode, Max Clark shares how we helped a client navigate the Great Firewall without breaking the bank. From understanding China’s internet restrictions t...

You're Overspending on Microsoft's Calling Plan–Jaime Zarate Shares What IT Pros Know That You Don't 02.05.2023

Are you unknowingly throwing money away on Microsoft’s calling plan? If your business uses Microsoft Teams for communication, you might be paying way more than you need to—without even realizing it. The worst part? There’s a better, smarter alternative that IT pros are already using. In this episode, Max Clark sits down with Jaime Zarate, Senior Channel Manager at Fusion Connect, to break down the...

SD-WAN Isn’t What You Think - Here’s What No One’s Telling You 28.04.2023

SD-WAN is the future of networking - but what if you’re not getting the full story? It’s no magic fix, and the wrong setup could hurt more than it helps. In this episode, Max Clark pulls back the curtain on SD-WAN and reveals what most vendors won’t tell you. We’ll break down common misconceptions, hidden technical challenges, and what businesses actually need to consider before making the switch....

How G12 Communications Transforms Operations into Profit Machines with Rick Garcia 25.04.2023

What if the secret to boosting your business’s revenue lies in your daily operations? You might be overlooking the hidden potential in your processes. It’s not just about cutting costs—it's about making smarter decisions that turn your operations into an engine for growth. In this episode, Max Clark sits down with Rick Garcia, founder and Chief Product Officer of G12 Communications. Rick explains...

You’re Doing It Wrong: The Tech Shift Unlocking New Revenue Streams 21.04.2023

Think your business is running at full speed? Think again. You could be leaving millions on the table without realizing it. Outdated processes are quietly holding you back, while smarter companies leverage simple tech shifts to scale faster, close more deals, and unlock massive revenue. Are you keeping up? Join Max Clark as he reveals the game-changing tech tools that are optimizing sales, streaml...

The CFO’s Secret Weapon: How ChromeOS Turns IT Costs Into a Hidden Profit Stream with Jimmy Riordan 18.04.2023

What if the way your business operates could actually help increase revenue, rather than just reduce costs? The truth is, many companies are missing out on opportunities to streamline operations and boost profits by sticking to outdated systems. With the right tools, transforming costs into revenue is possible - starting with your devices. Max Clark interviews Jimmy Riordan, Google’s Strategic Par...

Hacked & Exposed: The CircleCI Breach That Cost DevOps Everything 14.04.2023

What if your company’s security hinged on vendors who weren’t watching? CircleCI learned the hard way - one overlooked red flag unraveled into a full-blown crisis. Productivity crippled. Secrets leaked. Trust shattered. Could it happen to you? In this episode, Max uncovers the hard truth behind the CircleCI breach - how one compromised laptop led to stolen credentials, malware infiltration, and a...

Would You Take Sales Advice from a Felon? Most People Do 13.04.2023

Ever been told to “fake it ‘til you make it”? That’s how bad sales advice becomes gospel - and how unqualified leaders become your mentor. In today’s episode, we challenge the status quo of sales leadership and expose why the loudest voice in the room is often the worst to follow. Max Clark sits down with Steve Heroux, CEO of The Sales Collective, to break down the toxic myths plaguing sales cultu...

Brewed for Disaster: How Coffee Machines Are Hacking It's Way Into Your Network w/ Christian Samuel 11.04.2023

What if the seemingly harmless coffee machine in your office could be the entry point for hackers to infiltrate your entire network? From smart devices to IoT appliances, everyday tools are becoming the new frontier in the battle against cybercrime. Are you prepared for what’s brewing in your network? Max Clark sits down with Christian Samuel, Manager of Sales Engineering at Akamai, to explore how...

Your Network Strategy Is Outdated: Anna Claiborne Reveals What Most Companies Still Don't Get 30.07.2020

What worked yesterday isn’t cutting it today. As businesses increasingly embrace digital transformation, relying on outdated network strategies can slow down progress and limit growth. In this episode, Max Clark sits down with Anna Claiborne, SVP of Software Engineering at PacketFabric, to discuss the exponential evolution of networking in today’s cloud-first world. She explains why many companies...

Forget 36-Month Contracts - Jezzibell Gilmore on Why Short-Term, High-Capacity Networks Are the Future 28.07.2020

What if you could spin up a high-capacity network connection in seconds—without a 36-month contract? Enterprises are ditching long-term telecom agreements for instant, software-driven connectivity, and it’s changing the game. In this episode, Jezzibell Gilmore, CCO at PacketFabric, joins Max Clark to discuss the death of the legacy telco model and why on-demand, scalable networking is the future....

The Costly Truth Cloud Providers Hide: Insights from ServerCentral Turing Group CTO Eric Dynowski 23.07.2020

Ever felt like your cloud provider isn’t exactly being upfront with you? Maybe your costs are higher than expected, or your cloud infrastructure isn’t delivering as promised. It’s time to uncover the truth and stop paying for things you don’t need. Max Clark is joined by Eric Dynowski, CTO at ServerCentral Turing Group, to discuss the realities behind cloud services and the hidden truths most prov...

The Unseen Costs of Hybrid Cloud: Why Your Cloud Bill is Skyrocketing with Chris Rechtsteiner 21.07.2020

45% of workloads migrated to the cloud aren’t even needed anymore. Yet companies continue to pour money into hybrid cloud without knowing where their dollars are going. Are you guilty of the same costly mistake? Max Clark and Chris Rechtsteiner, VP of Marketing at ServerCentral Turing Group, take a deep dive into cloud cost overruns, the real impact of data egress fees, and why “cloud-first” doesn...

How Rackspace’s Multi-Cloud Strategy that Drives Profit: Insights from Steve Mills & Tyler Goodlett 16.07.2020

Imagine a world where your hybrid cloud doesn’t just save you time – it makes you money. What if your hybrid cloud strategy could unlock new opportunities for profit and performance, driving tangible business outcomes instead of just cutting costs? Join Max Clark as he sits down with Steve Mills, Senior Vice President and GM of the Americas, and Tyler Goodlett, Senior Director of Sales at Rackspac...

The Cloud Dilemma: How to Choose the Right Environment for Your Business with Dan Houdek 14.07.2020

Cloud confusion is real. With so many options—public, private, hybrid, multi-cloud—it’s easy to feel overwhelmed. Should you stick with your current setup or make a move? More importantly, how do you ensure you’re not overspending or sacrificing security? Join Max Clark and Dan Houdek, Product Marketing Manager of Private Clouds at Rackspace, as they break down the biggest cloud myths and misconce...

Don’t Let This Pitfall Ruin Your Strategy: Holland Barry Reveals How SDN Can Save Your Operations 09.07.2020

Your hybrid cloud strategy is meant to streamline your IT, reduce costs, and increase flexibility - but instead, it’s become a headache. What if the key decisions you've made are actually setting you back, not moving you forward?" In this episode, Max Clark sits down with Holland Barry, Senior Vice President of Strategic Alliances at Cyxtera, to uncover the hidden dangers in hybrid cloud strategie...

The Ultimate Enterprise Guide to Data Center Optimization & Scalability with Cyxtera’s Russell Cozart 07.07.2020

Enterprises are outgrowing traditional data center models—are you ready for what’s next? If unpredictable cloud bills, infrastructure bottlenecks, and complex scalability challenges sound familiar, it’s time to rethink your data center strategy. In this episode, Max Clark sits down with Russell Cozart, SVP of Marketing & Product Strategy at Cyxtera, to uncover the next-gen approach to data cen...

Why Google Cloud is Winning: Simon Margolis of SADA on GCP’s Market Disruption 02.07.2020

Google Cloud is making waves in the cloud market, but how did it rise so quickly? What makes GCP such a powerful disruptor? Join Max Clark as he sits down with Simon Margolis, Director of Cloud Adoption at SADA, to unravel how Google Cloud is reshaping the cloud market. From pioneering containerization with Kubernetes to revolutionizing data processing with BigQuery, Simon reveals the powerful tec...

The SADA Advantage: Billy Franz on What Google Support Won’t Give You 30.06.2020

Why are leading enterprises turning to SADA for Google Cloud success? The answer goes beyond just support. As companies scale, they need more than a help desk—they need a trusted partner to guide their cloud journey, optimize costs, and provide expertise Google alone doesn’t offer. Enter SADA, Google Cloud’s #1 partner. In this episode, Billy Franz, Director of Sales at SADA, joins Max Clark to re...

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