ITBroker.com
Signed
The IT market is built for sellers, not buyers. That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one. Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the...
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Networking Secrets About SD-WAN, SSE & SASE That Vendors Won’t Tell You 09.08.2024 17:34
Ever felt like networking vendors are speaking a different language? You're not alone. SD-WAN, SSE, and SASE are the latest buzzwords, but what do they actually mean for your business? If your IT team is still managing MPLS, VPNs, and unreliable failovers, you could be losing money and performance without even realizing it. In this episode, Max Clark breaks it all down—no fluff, no jargon, just st...
Why Your $80,000 Firewall is a Joke 08.08.2024 12:42
Would you buy a flip phone in 2025? No? Then why are businesses still spending $80,000 on firewalls designed for a world that no longer exists? Max Clark has spent over 25 years building networks, and he’s here to tell you: firewalls aren’t what they used to be. In this episode, he breaks down why businesses are moving away from traditional firewalls and switching to modern, cost-effective securit...
The Hidden Clause in Your Lease Agreement That Could Cost You Your Business 07.08.2024 7:02
Imagine this: You sign a lease, plan your office move, and everything is set—until you find out you can’t get internet for weeks. Your business is stalled, deadlines slip, and costs pile up. All because of one hidden clause in your lease. In this episode, Max Clark exposes the biggest leasing mistake companies make: overlooking managed riser policies. He breaks down how these third-party companies...
The $500M Nonprofit Saving Schools from IT Collapse – Dustin Young on the Cloud Strategy Behind It 05.08.2024 1:22:53
What happens when a school’s IT system crashes, locking out students and teachers overnight? The impact is immediate - lessons are disrupted, operations freeze, and learning grinds to a halt. In an era where education depends on technology, schools can’t afford an IT disaster. In this episode, Max Clark sits down with Dustin Young, EVP of Enzu, to uncover how a $500M nonprofit is tackling one of t...
Why Being a Security Director is the Worst Job in Cybersecrurity 02.08.2024 12:30
Imagine being hired to fail. You’re given a security budget that’s too small, a threat surface that’s too big, and when a breach happens? You’re the one getting fired. Welcome to the reality of a Security Director’s job. In this episode, Max Clark exposes the brutal truth about being a Security Director—why many are set up as scapegoats, how companies ignore security until it’s too late, and why b...
The #1 Mistake Businesses Make When Choosing Tech Tools 01.08.2024 6:31
Are you stuck in endless debates over which tech tool to use? Slack or Teams? Notion or Asana? Salesforce or HubSpot? Most businesses waste time fixating on tools when they should be asking a completely different question. In this episode, Max Clark exposes the #1 mistake businesses make when choosing tech tools and reveals a smarter way to make decisions. You’ll learn why the tool itself matters...
25 Years of Data Center Secrets—Revealed in Under 20 Minutes! 01.08.2024 14:21
Have 20 minutes? That’s all it takes to avoid costly data center mistakes. Most businesses don’t realize their data center choices impact everything—from costs and security to taxes and long-term growth. Pick wrong, and you’re locked into expensive problems. Pick right, and you gain a strategic advantage. In this episode, industry veteran Max Clark breaks down 25 years of data center expertise int...
$12M in Savings? The Bare Metal Advantage AWS Doesn’t Want You to Know 26.07.2024 13:12
What if you could save your company millions without the complexity of moving to another cloud provider? $12M in savings might sound unrealistic, but bare metal could be the missing link in your cloud strategy. So, why are so many businesses still locked into AWS? Max Clark breaks down the staggering savings of moving from AWS to bare metal in this episode. He takes you through a real-life case st...
Should You Buy Ubiquiti or Meraki? Here’s How to Decide 25.07.2024 8:59
Enterprise-grade networking or cost-effective simplicity? If you're trying to choose between Ubiquiti and Meraki, you're not alone. One is affordable and flexible, the other is powerful but pricey—but which one actually fits your business needs? In this episode, Max Clark breaks down the real-world pros and cons of Ubiquiti and Meraki, explaining their best use cases, major trade-offs, and key dif...
The Red Flags of Shadow IT: What’s Running in Your Network Without You Knowing? 24.07.2024 6:12
Your IT team gets a frantic call—a critical business tool just went down. The problem? IT didn’t even know it existed. Welcome to Shadow IT: where employees unknowingly create security risks by using unauthorized apps. Could this be happening in your company right now? In this episode, Max Clark exposes the hidden dangers of Shadow IT and how organizations are unknowingly putting their data at ris...
Inside the CircleCI Hack: How One Click Unleashed a Security Nightmare 21.07.2024 14:37
Would you know if your systems had already been breached? CircleCI didn’t. They only found out after a customer raised the alarm. One click led to stolen credentials, hijacked infrastructure, and months of security chaos. Max Clark breaks down how the CircleCI cybersecurity breach unfolded, from the initial developer compromise to the glaring security failures that let hackers run rampant. He expo...
Why Global Giants Are Ditching Firewalls & Upgrading from SSE to SASE 18.07.2024 12:19
You wouldn’t build a house on a shaky foundation—so why rely on outdated firewalls and half-baked SSE solutions? Global enterprises are making the shift to SASE because security shouldn’t be an afterthought. In this episode, Max Clark breaks down why firewalls are obsolete, SSE is flawed, and SASE is the only real solution for securing modern networks. He exposes the hidden inefficiencies of SSE,...
Think You’re Saving Money Moving Off the Cloud? Most IT Leaders Get This Wrong 17.07.2024 4:25
Moving off the cloud? Great—just don’t let your engineers turn it into a financial disaster. Many IT teams think they’re cutting costs, only to overspend on hardware, overbuild infrastructure, and kill the project before it even starts. In this episode, Max Clark, founder of ITBroker.com, exposes the flawed thinking behind cloud repatriation and why many businesses overspend instead of saving. He...
The 5-Step Formula to Buying IT Services Like a Pro—From 25 Years of Experience 12.07.2024 7:46
Buying IT services shouldn't feel like navigating a maze. Yet, many businesses waste time and money making the same costly mistakes—choosing the wrong provider, overpaying, or getting locked into bad contracts. But what if you could follow a simple, proven process to get it right every time? In this episode, Max Clark, founder of ITBroker.com and an industry veteran with 25 years of experience, re...
The Worst Cybersecurity Mistakes That Make Hacking Your Business Easy 11.07.2024 10:05
Ever feel like cybersecurity is a never-ending hassle? You’re not alone. But here’s the harsh reality—hackers count on you thinking that way. Businesses lose millions every year due to easily preventable mistakes. Are you making the same errors that leave your doors wide open to cybercriminals? In this episode, Max Clark breaks down the worst cybersecurity mistakes that make hacking your business...
Customers Don’t Care About Features—They Want This Instead 10.07.2024 4:15
Remember the last time you got frustrated using clunky software? Your customers feel the same way. They don’t care about your long list of features—they just want things to work. Max Clark dives into why the most successful companies don’t sell complexity, they sell simplicity. He unpacks the secret behind SaaS giants like Zendesk, Intercom, and Salesforce—how they skyrocketed to success by solvin...
Broadband, Fiber, Fixed Wireless, or Satellite? Most Businesses Get This Wrong 04.07.2024 12:13
Ever experienced slow internet just when you needed it most? Maybe your video calls freeze, your transactions lag, or your entire network grinds to a halt at the worst time. The problem? You might be using the wrong type of internet for your business. Max Clark dives into the four major internet types—broadband, fiber, fixed wireless, and satellite—breaking down what they really offer versus what...
The Telecom Lie Every CEO Falls For 04.07.2024 18:35
Telecom sales reps are lying to you. They promise fast installations, but the second you sign, you’re trapped in delays, hidden costs, and zero accountability. In this episode, Max Clark exposes the harsh truth about telecom provisioning—why it’s never as simple as it seems and the real reasons behind endless delays. From hidden processes like order acceptance to unexpected roadblocks like right-o...
Get More for Less: The Hidden Benefits of Choosing Burst Over Flat Rate Bandwidth 28.06.2024 8:12
Are you paying for bandwidth you don’t even use? It’s a question many businesses should be asking. Flat-rate circuits may seem like the go-to option for stable bandwidth, but they could be costing you more than they’re worth. What if there was a way to get the bandwidth you need, without overpaying for unused capacity? Max Clark explains why burst bandwidth is often the smarter, more flexible cho...
What You Don’t Know About Right of First Refusal in Data Center Deals Could Cost You Big 27.06.2024 5:55
What if a small clause in your data center agreement could cost you big down the road? Max Clark sheds light on the Right of First Refusal (ROFR), a clause commonly found in data center deals, and why it’s often a ticking time bomb for your expansion plans. In this episode, Max walks you through how ROFRs work, when they make sense, and why they can be dangerous if you're not careful. With real-wo...
What They’re NOT Telling You About Data Center REIT Status 26.06.2024 8:37
Ever wondered if your data center provider is offering more than they can deliver? In this episode, Max Clark reveals what data center REITs aren't telling you and why it could be a game-changer for your infrastructure strategy. Max breaks down what REIT status really means for the services you receive, how it affects pricing and capacity, and why certain offerings—like bare metal or private netwo...
How These Two Contract Clauses Almost Destroyed a Business 21.06.2024 12:39
What if a simple contract clause could put your business at risk? In this episode, Max Clark exposes the two most hostile contract clauses he’s ever encountered—clauses that can trap you into unfavorable terms and leave you stuck with no way out. From auto-renewals that hold you hostage to sneaky service change clauses, Max reveals the hidden dangers lurking in your agreements. Learn how to spot t...
The Real Issue with Communication Tools: Why the Tool Isn’t the Problem 20.06.2024 10:00
Why does communication still feel chaotic, even when you’ve got the right tools in place? It’s easy to blame the tool, but the truth is, the real issue might lie in the way you’re using it. Max Clark dives into why the tool isn’t the issue—it’s your approach. He explores how using communication tools like Slack, email, or chat tools without a clear strategy can lead to chaos, confusion, and ineff...
How to Avoid Bad IT Consultants and Find the Perfect MSP for Your Small Business! 19.06.2024 10:29
Is your business stuck with subpar IT support that’s holding you back? Choosing the wrong consultant or MSP can leave you frustrated and wasting money. But finding the right one doesn’t have to be so hard. In this episode, Max Clark dives into the crucial steps small businesses need to take when choosing the right IT consultant or MSP. He shares key tips on what to look for and what to avoid, incl...
How to Win Every IT Contract Negotiation: Insider Tips You Need! 14.06.2024 13:33
Are you getting the best possible deal when signing IT contracts? Most businesses settle for terms that don’t benefit them—leading to overpaying, unnecessary commitments, and hidden fees. But it doesn’t have to be this way. In this episode, Max Clark reveals the secrets to negotiating IT contracts like a pro. He walks you through essential tactics, including understanding termination clauses, nego...
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