with Clara Malley, Eli Williams, and Trey Taylor

Side Projects Podcast

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream. Hosted by Clara Malley, Eli Williams and Trey Traylor. Find video episodes on YouTube . For questions, comments and inquiries: info@side-projects.co Hosted on Acast. S...

Koniecznie odwiedź stronę podcastu i wesprzyj twórcę: www.side-projects.co

Autor

with Clara Malley, Eli Williams, and Trey Taylor

Kategoria

Business

Strona podcastu

www.side-projects.co

Ostatni odcinek

10 lis 2026

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The “Flyover Finals” and “Establishment Podcasts” 03.06.2025

Today we’re talking about the NBA’s “ crisis of coo l,” and whether that’s also inclusive of Timothée Chalamet’s Chrome Hearts, Adam Friedland’s interview on Mixed Signals , the rise of “establishment podcasts,” cruise ships, space ships, and waiting in line at pop-ups. Hosted on Acast. See acast.com/privacy for more information.

How Recho Omondi’s The Cutting Room Floor Became Fashion’s Most Honest Podcast 27.05.2025

Recho Omondi is the host and creator of The Cutting Room Floor, the popular fashion podcast featuring guests like Cynthia Erivo and Law Roach. In this episode, we explore why blue chip design names like Steve Madden and Brendon Babenzien of Noah open up on her mic, revealing unfiltered takes on the business of fashion. We also dive into Omondi’s “clipping” technique, the politics of taste, and why...

Cinematic Sports and OnlyFans Pickleball 20.05.2025

Forget the score, on this week’s episode we unpack how the real action isn’t happening on the court, but instead on the second screen and…OnlyFans? We’ll unpack SNY’s surprisingly good social content, “Smash City,” Engelbert Humperdinck, pollen, and “water-based cooking.” Hosted on Acast. See acast.com/privacy for more information.

John Paul Brammer: ¡Hola Papi! ¡Adios Twitter! 13.05.2025

John Paul Brammer is an author , artist, and writer of the popular advice column, ¡Hola Papi! . He joins us on the pod to discuss midwest debauchery, advice on giving advice, high-profile penguins, his top 5 birds, why Bluesky is “giving gas leak,” standing behind something you 100% do not believe in, house parties, and much more. Hosted on Acast. See acast.com/privacy for more information.

Bird Flu Bailouts and AI Cheaters 06.05.2025

Today we’re talking about friend supply versus “friend demand,” AI designed specifically for cheating on your Costco job interview, naming a sandwich after a disease epidemic (bad idea), thirst trap strategies, and how the West Village is now filled with identikit personalities wearing scrunch bum leggings. Hosted on Acast. See acast.com/privacy for more information.

We’re Running Out of Ways to Sell Things 29.04.2025

Back with another impromptu in-house episode, this week we take stock of the grocery store shelves which are packed with protein: Khloé Kardashian Khloud popcorn, dry as sawdust Quest bars, and… Hormbles Chormbles. Also, why does every new product sound like it was named by a toddler? And are we experiencing a mass cognitive decline or does every advertisement sound nonsensical? Hosted on Acast. S...

Scam Alert: MrBeast, Fyre Fest and Baby Back Ribs 22.04.2025

We’re being scammed. The latest Mr Beast experience was a flop, Fyre Festival is back, Chinese manufacturers are exposing the luxury goods industry, and everyone is buying now and paying later. Between financing your Coachella tickets and your Chilli’s baby back ribs, this week on the pod we unveil the many ways scams have gone mainstream. Hosted on Acast. See acast.com/privacy for more informatio...

Archiving the Internet with Meme Researcher Aidan Walker 15.04.2025

Aidan Walker is an internet culture and meme researcher and writer, former editor at Know Your Meme , and self proclaimed ‘Slopimist’. He joins us to discuss Skibidi toilet and the surveillance state, the “War and Peace” of our times, John Pork lore, why he’s optimistic about Gen Alpha’s chances, historicizing memes, and how “God didn’t want us to drink slushies, red 40, or vapes that taste like c...

Have We Finally Reached Bot on Bot Warfare? 08.04.2025

Adolescence on Netflix. White Lotus on Max. Bot on… bot? This week on the pod, people are having withdrawal symptoms from overuse of ChatGPT. Tinder is rolling out the opportunity to practice flirting with AI before moving into the real world, and we question whether or not too much conversational practice with a digital entity is turning every man into an incel. The one good use of AI: a new app...

Escaping the Algorithm with Chloé Desaulles 01.04.2025

Chloé Desaulles is a multidisciplinary artist based out of New York. She specializes in using “new tools to tell old stories about people, habits and environments.” She previously held stints at The New York Times R&D with a focus on mixed reality and VR, and has also done work for Megan Thee Stallion, Apple, and Alicia Keys. She joins us to explore the ways AI is shaping the art world, rising...

Everyone is Reinventing the Wheel 25.03.2025

Laundry day but make it ~aesthetic~. Willy Wonka but make it a Netflix competition series. Today on the pod we discuss unoriginal ideas disguised as masquerading as new, trace Mr. Beast’s similarities to Jigsaw in ‘Saw,’ and mourn the loss of six-figure media jobs. We also take a moment for ‘White Lotus’ theories and predictions, like everyone else online.  Hosted on Acast. See acast.com/priv...

MSCHF’s Kevin Wiesner and Lukas Bentel: “Always punch something” 18.03.2025

Kevin Weisner and Lukas Bentel are the Chief Creative Officers of MSCHF, the subversive Brooklyn-based art collective known for “drops” like the Big Red Boots, Key4All, Tax Heaven, Satan Shoes and more. They join us to discuss their new book, " Made By MSCHF", the importance of creative antagonists, defending Rothko, never having KPIs, virality is cheap and hating on golf. Hosted on Acast. See aca...

How Nude Project and Founder-Led Brands Conquered YouTube 11.03.2025

Today on the pod, Eli and Trey explore both ends of the content quality spectrum, between Slopaganda and our feeds being flooded with AI drudge and the founder-led menswear brands (Nude Project, Le Alfre, Elwood Clothing) doing it right on YouTube. We also get into the infinite scroll, the menswear labels that are unfurling their brand story in a way that isn’t possible through short form content,...

Unpacking the Corporate Creative Class with Brian Park 04.03.2025

Brian Park is a comedian, actor, writer and host of the Middlebrow podcast. He joins us to dissect the “corporate creative class,” his fear of being pretentious (Trey thinks it’s OK to be a little pretentious), LinkedIn baiting, why brands need to stop being people, being a Bryan Johnson apologist, knowing too much about Japanese selvedge denim, and much much more.  Hosted on Acast. See acast...

Reality Check with New York Mag’s Rebecca Jennings 26.02.2025

Rebecca Jennings is a features writer at New York Magazine and author of " Be the Bombshell: What Love Island Teaches Us About Dating". She joins the pod to discuss the Protector app, why all the dudes in Summer House are a sorry bunch, being a Ramona Singer apologist, why young “Republicans” are transgressive, Hasan Piker, and the guy on TikTok calling hanging out with friends a “post luxury stat...

Super Bowl Hits, Misses and the Advertising Endgame 11.02.2025

Seal as a seal, Kendrick’s flared jeans, Taylor Swift being booed and the guy with a fleshy cowboy hat for… Tubi? This year’s Super Bowl proved (once again) that the real spectacle is in everything but the game. In this episode, we unpack our biggest takeaways from the big night, where 30 second $8M slots (or social conversation) were more memorable than the final score. Hosted on Acast. See acast...

Kyle Chayka on TikTok Whiplash & Big Tech Conundrums 28.01.2025

Kyle Chayka is a staff writer at The New Yorker covering the internet and technology, and the author of Filterworld , which explores how algorithms shape—and flatten—culture. He joins us to discuss the post-election, post-TikTok ban-unban internet landscape, Japanese sock newsletters, niche episodic TikTok account “Titanium Daydream,” media as a cult, and why delivery food is morally reprehensible...

A Realistic Day in the Life of New York Artist Maya Man 14.01.2025

Maya Man is an artist focused on identity and authenticity on the internet. She joins Day One FM to discuss her browser extension Glance Back , the voyeuristic allure of “A Realistic Day In My Life Living In New York City” (now at The Whitney ), property management at HEART, her distaste for ice water, the pleasant appeal of not having WiFi in her apartment, and more. You can learn more about her...

In 2025, Are We Going ‘Post-Social’? 19.12.2024

As 2024 fades into the rearview, the crew unpack their lessons and cultural favorites from this year, and cast their hopes and predictions for a ‘Post-Social’ 2025. We’ll discuss how to find hidden gems in culture, why integrity matters and how brands can shape culture and stand out — spoiler alert it’s not just by going viral. Hosted on Acast. See acast.com/privacy for more information.

Post-Election State of Media with Semafor's Max Tani 10.12.2024

Everyone’s got a take on the post-election state of media, including us now. We went behind the headlines with Max Tani, media editor at Semafor, to unpack the changes, challenges and opportunities facing new and legacy media: the rise of podcasts, the proliferation of niche outlets, and the sustainability (or not) of the influencer-journalist model. Hosted on Acast. See acast.com/privacy for more...

Holding Space for the Jaguar Rebrand 26.11.2024

On the pod this week, we’re unpacking who and what the Jaguar rebrand is for, (same with The New York Times’ advice for how to avoid awkward holiday conversations), “reckless dreamers,” and what Dean Kissick gets right in his polarizing essay, “ The Painted Protest .” Hosted on Acast. See acast.com/privacy for more information.

Please Be Serious 15.11.2024

On the pod this week we get serious about unseriousness. The crew discusses lookalike contests, “ The Eczema Experience ,” tinned fish pop-ups, intergenerational grudges held by crows , ‘joy sobriety’, and the growing lack of seriousness in otherwise once serious settings. Hosted on Acast. See acast.com/privacy for more information.

Behind the Memes with @NolitaDirtbag 04.11.2024

Alex Hartman is the mind behind Nolita Dirtbag , a “niché and nouveau riche” meme page covering greater-downtown Manhattan (and sometimes Brooklyn). We chat about spending $180 before 11AM on “day in the life” videos, Dirtbag messaging hierarchies, why you shouldn’t put the place of your employment in your IG bio, bringing showmanship back to restaurants, being in a room full of Nolita Dirtbag rep...

Waiting for Our Juul Stipends 29.10.2024

This week on the pod, the crew discusses missing out on Juul settlement money, Philip Morris’s new status as a growth stock, Addison Rae, “pasteurized vice,” (more) slop, recalls, betting on the election on Polymarket, “the Nutter B*tter trap,” and why sometimes you should just lean on your product and stop trying to be culturally relevant. Hosted on Acast. See acast.com/privacy for more informati...

Puck's Lauren Sherman on Victoria's Secret, Fashion Crime and What's Next for Luxury 17.10.2024

Lauren Sherman is the Chief Fashion Correspondent at Puck and co-author of “Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon.” We chat about Eric Adams’ controversial hat, the return of the Victoria’s Secret fashion show, bralettes, OMNY, luxury fashion woes, finding out about how the stock market works, her son thinking R.E.M is called “R.E.M Essentials,” and too many people...

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