Shock Your Potential

How do you make it in media? Preparation is key when it comes to delivering memorable media interviews. However, Laurie Gilbert, notes that the ability to work collaboratively rather than competing, as well as asking for help whenever necessary, can be...

How do you make it in media? Preparation is key when it comes to delivering memorable media interviews. However, Laurie Gilbert, notes that the ability to work collaboratively rather than competing, as well as asking for help whenever necessary, can be really helpful in propelling people to succeed. Laurie Gilbertson is a dynamic, passionate and poised communicator, whether in the courtroom, the c...

How do you create an unbeatable connection with your audience? Being in media can be overwhelming, especially when you consider the number of people listening to you. However, Tom Bergeron believes that making great connections with your audience start...

How do you create an unbeatable connection with your audience? Being in media can be overwhelming, especially when you consider the number of people listening to you. However, Tom Bergeron believes that making great connections with your audience starts with the desire to connect with a single person, which can then be built from there.  Tom Bergeron is an Emmy-award winning television host. You p...

What makes a great media interview? Your message is certainly important. However, when it comes to live TV, there are a lot more factors that play a crucial role to ensuring that your message successfully reaches your audience. These basics, as Tom Wis...

What makes a great media interview? Your message is certainly important. However, when it comes to live TV, there are a lot more factors that play a crucial role to ensuring that your message successfully reaches your audience. These basics, as Tom Wisnosky notes, say a lot about you and the brand that you are representing. As a producer and director, Tom Wisnosky thinks of himself as a storytelle...

Are you looking for tips on how to get your hair camera-ready? Gregg Giannillo is an expert at making his clients look effortlessly polished, both on and off camera. With almost 20 years of experience in the beauty industry, Gregg Giannillo is undoubte...

Are you looking for tips on how to get your hair camera-ready? Gregg Giannillo is an expert at making his clients look effortlessly polished, both on and off camera.   With almost 20 years of experience in the beauty industry, Gregg Giannillo is undoubtedly one of the most influential magnates in the beauty business today. He has coiffed the manes of countless celebrities – Venessa Williams, Lara...

Who is in your list of contacts? Val Nicholas knows the power and importance of effective networking. According to Val, your connections are a resource that can provide possibilities for advancement and opportunities that increase your chances of perso...

Who is in your list of contacts? Val Nicholas knows the power and importance of effective networking. According to Val, your connections are a resource that can provide possibilities for advancement and opportunities that increase your chances of personal and professional success. Val spent nearly 25 years with NBC News as well as a short stint with ABC’s Creative Department. A recipient of 24 Emm...

Which is the best color in the world? It is said that the best color is the one that looks good on you, and everyday Andrea Fairweather enjoys the opportunity to play with, and create color combinations that fit each person’s unique tone. Andrea Fairwe...

Which is the best color in the world? It is said that the best color is the one that looks good on you, and everyday Andrea Fairweather enjoys the opportunity to play with, and create color combinations that fit each person’s unique tone. Andrea Fairweather is the founder of Fairweather Faces and a pioneer in the mobile beauty business. She has also worked her makeup and beauty magic in multiple e...

What makes a story newsworthy? Our guest today receives thousands of story pitches every week, and today she shares her top tips for making sure your story stands out. Christine Bowley is the Assistant News Director at 6abc Action News in Philadelphia....

What makes a story newsworthy? Our guest today receives thousands of story pitches every week, and today she shares her top tips for making sure your story stands out. Christine Bowley is the Assistant News Director at 6abc Action News in Philadelphia. In her role, she’s helped to recruit and grow talent, as well as shift the news room towards today’s new digital streaming goals and platforms. For...

As with every opportunity, broadcasting comes with its commensurable challenges. However, with the right preparation and approach, anyone can effectively communicate and deliver messages succinctly and clearly. As the longest running female host ever o...

As with every opportunity, broadcasting comes with its commensurable challenges. However, with the right preparation and approach, anyone can effectively communicate and deliver messages succinctly and clearly. As the longest running female host ever on early morning television, Joan Lunden has always stood out, and she highlights enthusiasm as a key ingredient to becoming the best on air. Joan Lu...

The technical aspects in media production can influence a story as well as the perspective of the audience. While it is important to consider the context when choosing the technical tools to use, Paul Glaser believes that keeping everything simple is t...

The technical aspects in media production can influence a story as well as the perspective of the audience. While it is important to consider the context when choosing the technical tools to use, Paul Glaser believes that keeping everything simple is the best way to go for individuals who are broadcasting remotely. With 12 Emmy Nominations, 1 Emmy Award, and a DuPont Columbia Award under his belt,...

Preparation is the single most important part of making and having successful media interviews. This is according to Craig Syracusa, who believes that by avoiding short cuts, and dedicating as much time as possible preparing, an interviewer is able to ...

Preparation is the single most important part of making and having successful media interviews. This is according to Craig Syracusa, who believes that by avoiding short cuts, and dedicating as much time as possible preparing, an interviewer is able to communicate with others and connect with the audience constructively. Craig Syracusa has been in the entertainment business for the last 25 years. H...

Many people have a story to tell. However, Hope Horwitz advices that it is important to understand what to pitch and what not to pitch to a journalist. By knowing what the journalist wants, one is able to provide relevant and consistent pitches that ha...

Many people have a story to tell. However, Hope Horwitz advices that it is important to understand what to pitch and what not to pitch to a journalist. By knowing what the journalist wants, one is able to provide relevant and consistent pitches that have higher chances of being responded to positively. Hope Horwitz knows that a great story is everything, and that the stories she tells help boost o...

Do you ever wonder what it takes to be a good guest on live television? Being on live television as a guest can be nerve wrecking for many people. However, understanding some of the things you can do as you engage with your audience and the media team,...

Do you ever wonder what it takes to be a good guest on live television? Being on live television as a guest can be nerve wrecking for many people. However, understanding some of the things you can do as you engage with your audience and the media team, will help you make the most out of your time on air. Nydia Han has first hand experience on what it takes to be a guest on life television, and she...

How do you make sure that your media pitch maximizes your chances of getting coverage? Often, people in media are flooded with many issues that need their time and attention. Knowing what to include in your pitch will increase the chances of it getting...