She's the brand

Feeling mentally overwhelmed? Struggling to focus or move forward with clarity? In this episode, I sit down with Mental Health Professional - Yatlim Ajonye to talk about the power of prioritizing your mental health and decluttering your mind.  We dive into practical strategies for navigating tough mental health periods, managing stress, and creating space for what truly matters.  Whether you’re ju...

You’re showing up, putting in the work, and building your personal brand… but the money isn’t following. What’s going wrong? In this episode, we’re getting real about the biggest reasons personal brands struggle to make money—whether it’s unclear positioning, a lack of offers, or an audience that loves your content but never buys. More importantly, we’re talking about how to turn things around so...

You have big ideas. You dream of building a personal brand, launching that business, or finally putting your expertise out into the world. But instead of creating, you find yourself scrolling, watching, learning… and never actually doing. Sound familiar? You’re not alone. In this episode, we’re diving into the psychology behind why we consume more than we create —and more importantly, how to break...

Ep 72 - The wait is over—my book, That Internet Thing You’re Doing , is officially open for preorder! 🎉 If you're an African female millennial entrepreneur or professional who’s been trying to figure out how to use the internet to get seen, get paid, and create the life you actually want , this book was written for you. In this episode, I’m giving you a behind-the-scenes look at why I wrote...

Life is always teaching us something—but how we learn depends on how we listen. Some lessons come gently, like a feather brushing against your skin. Others come like a hammer, crashing down and shaking everything. The difference? Whether you pay attention the first time. In this episode, we’re talking about the warning signs, the whispers, and the wake-up calls life gives us—and how to stop waitin...

You say you’re building a brand, but… are you actually treating it like one? If you’re tired of feeling overlooked, struggling to gain traction, or wondering why people aren’t taking you seriously, this episode is for you. The truth? The way you show up for your brand sets the tone for how others see it. In this episode, we’re breaking down the mindset shifts, habits, and actions that signal to th...

In this episode of She’s the Brand podcast ,  Paula Pwul dives deep into the power of building a mission-driven personal brand. Discover why having a clear “why” behind your brand is the secret to creating meaningful connections, standing out in your industry, and making an impact that lasts. Paula shares actionable steps to uncover your core values, craft a compelling mission statement, and live...

Welcome to the first episode of She’s the Brand Podcast for 2025! We’re starting the year with a bang, and I’ve got some BIG news to share—I’m officially announcing my upcoming book, That Internet Thing You’re Doing, releasing on May 17th, 2025! 🎉 In this episode, I reflect on the lessons and wins of 2024 and share how I’m embracing 2025 with bold faith, audacious goals, and a commitment to expan...

Are you holding onto something that’s keeping you from stepping into your next big move? In this episode of She's the Brand Podcast , we’re diving deep into the power of letting go and why releasing what no longer serves you is essential for growth. Whether it’s a limiting mindset, old habits, or even a goal you’ve outgrown, learning to let go is the key to making space for new opportunities...

The opportunities you dream of are closer than you think! In this episode of She's the Brand Podcast , we’re uncovering the secrets to aligning yourself with the opportunities that are meant for you. Whether it’s a dream client, a perfect collaboration, or a game-changing career move, attracting the right opportunities starts with becoming intentional about your personal brand and presence. W...

Have you ever wondered why attracting your ideal client feels so hard? The truth is, it’s not just about marketing strategies or social media hacks—it starts with YOU. In this episode of She's the Brand Podcast , we uncover the secret to finding your ideal client by turning the spotlight inward. We’ll explore how understanding your unique brand values, mission, and story lays the foundation f...

What does it mean to live with delusional faith? In this episode of She's the Brand Podcast , we’re diving into the bold, audacious mindset of believing in what seems impossible.  Rooted in the powerful promise of Philippians 4:13, “I can do all things through Christ who strengthens me,” this episode is your reminder to dream bigger, trust deeper, and take leaps of faith—even when the odds lo...

In this episode of She's the Brand Podcast , we’re diving into the future of personal branding and answering a question on every ambitious woman’s mind: Can I really build my personal brand in 2025? Spoiler alert: Yes, you absolutely can—but it’s going to take more than just posting pretty pictures and catchy captions on social media. By 2025, personal branding will be about more than visibil...

In this episode of She’s the Brand , we’re tackling a challenge everyone faces but few talk about—comparison. It’s easy to look around and feel like everyone else is ahead or more successful, especially in the age of social media. But what if I told you that your unique journey has its own timeline and value? Join me as we break down how to spot the comparison trap, celebrate your own wins, and tu...

Why You’re More Ready Than You Think (and How to Launch Now!) In this episode of She’s the Brand , we’re tackling the myth of 'readiness' and how it holds so many of us back from launching our personal brands. Think you need more experience, skills, or validation before you’re ready? Think again! We’re diving into why you’re more prepared than you think—and why the perfect time to start...

In this episode of She’s the Brand , I’m sharing how you can take your personal brand and actually turn it into a business that makes money.  We’ll talk about finding what you’re really good at, building a community that supports you, and creating products or services that people want to buy.  It’s not as complicated as it sounds, and by the end of this episode, you’ll have a clear idea of how to...

In this episode of She’s the Brand , we dive into the power of persuasion and how to effectively sell yourself in the digital space. Learn key strategies for crafting compelling messages, building trust with your audience, and positioning yourself as the go-to expert in your field. Whether you're a founder, professional, or personal brand, discover how to turn your online presence into a pers...

In this episode of She's the Brand , I sit down with the brilliant DK Jonah to discuss a crucial yet often overlooked skill for every entrepreneur and professional: self-management.  We dive into the practical tools, strategies, and mindsets that can help you take control of your time, productivity, and overall well-being. If you've been feeling overwhelmed or stuck in your day-to-day ta...

In this episode of She's the Brand , we're digging into something that isn’t often talked about—what happens when you don’t take action. Spoiler: It’s costing you way more than you think. We’ll uncover the unseen losses that come with waiting for the “right time,” or letting self-doubt keep you stuck in place. From missing out on opportunities to stalling your personal growth, inaction c...

Hey guys!! Today we have a fabulous guest on the Podcast - financial jennifer! Financial Jennifer is an award-winning personal certified finance expert, investment banker, convener of the Biggest Finance Fair in Nigeria, and the founder of FinTribe, Nigeria's pioneering women-only finance platform. With over 40,000 women trained in personal finance and thousands guided on their investment jou...

Happy new month! It's been an incredible couple of months and I want to take the time to appreciate you for being a part of our community. Today we're discussing the power of walking in expectation that things will always work in your favor. Enjoy! I would love to hear from you so click the link below to drop me a message! Join Magnetic Brand Club Here: https://paulapwul.com/magneticbran...

Many of us strive for our brands to be widely accepted and liked, but playing it too safe can sometimes hold us back from reaching our true potential. In this episode, we explore the balance between safety and boldness in branding. Discover why taking risks and showing your true self can turn followers into loyal advocates, and learn how to avoid the pitfalls of blending in when you should be stan...

Welcome to another episode of She's the brand Podcast! If you've ever felt like there is more for you and your brand but you don't know what the next move is, then this episode is for you. In this episode we cover - How you might be holding yourself back from making major moves and - What your next big move might be Enjoy! Mentioned links: 31% off The content capsule Book a clarity...

Hello from my couch! Today I thought to share the intense lessons I learned from the movie - Hunger. It's on Netflix if you want to watch. As you well know, everything is really a lesson for me. Join Recognized and Paid here: https://paulapwul.com/recognized-and-paid/ Join She's the Brand Academy - https://shesthebrandacademy.com/  Join The BIG YES Course: https://thepaulapwul.com/thebig...

Hey everyone, welcome to she’s the brand podcast. If we’re just meeting for the first time, My name is Paula Pwul and I’m a big dreaming, book loving mom of two who decided to change her narrative and set out to go from unremarkable to valuable. Now i get to help lots of women do that for themselves.  Today we’re talking about how to figure out your unique value. You need to be certain of what you...