She Built This®

“It's a gift to other people when you show up as yourself and become visible.” - Laura Belgray In this week's interview, my guest, Laura Belgray of Talking Shrimp® and co-creator of The Copy Cure shares with us how to embrace the PERSON behind our personal brands and infuse more of who you are into your copy and content.  We talk about:  Laura's backstory and how she got started in being paid to b...

You're probably familiar with the phrase, "It's not what you know, it's who you know." My guest today, Julie Brown, shares just how true this common idiom really is!  85% of companies know that building relationships affects their bottom line and the success and profitability of their company, but only 26% have an actual strategy for building and maintaining relationships.  We're not taught relati...

Ready to overcome some of your fears of putting yourself out there? Visibility is a word we hear often, but what does it really mean and what holds us back? In this episode, with Speaker Sisterhood founder, Angela Lussier, we talk about reframing visibility so you actually WANT to be in the spotlight and how to do so more easily and with less fear. We talk about: How Angela started Speaker Sisterh...

As I prepare to kiss this year sayonara, I'm reflecting on all that has transpired this year,  #saideveryoneever , and taking a look a layer deeper at what the lesson under the lesson was.   This episode is all about: Decision-making in a way that aligns with our values, what we really desire for our lives, and how that sometimes needs to change when we get new information or data. How I've naviga...

Join me in my conversation with Davey Shlasko, as we approach the topic of inclusion from a different lens.  Inclusion has been something that I, personally, have been looking and reflecting on where I need to do work within myself, and how I can take more action as an advocate for others. As Davey shares in this podcast, it starts there. It starts with each of us taking a personal inventory and s...

13-Year old, Heidi Bell is the owner and founder of Making Waves, a small business created to help save marine life. Heidi started her business when she was just 11 years old because she was very passionate about marine life in the ocean. That passion has always stuck with her. She makes handmade eco-friendly products such as reusable shopping and tote bags and she donates all the profits to the N...

The month of December can feel like a particular "squeezy" time...  And no, I don't mean like easy breezy lemon squeezy.  Whether you listen to this episode in December or July, this one gives you a much-needed break from the squeeze. It offers you an invitation to just kick back, put your feet up, and relax with me. I share a smorgasbord of six tiny ideas, that will help you to:  Add more gratitu...

Deanna Seymour is she is always REELY honest about where she's at with her business and in her journey. She shares openly about her struggles and her successes, and isn't trying to be anyone she's not!   Deanna is an extremely fun and exuberant lady and I absolutely love how she’s always coming up with new ideas, always thinkings of new ways to say "Eff that," to what so many are telling her she "...

I absolutely love being a podcast host and hearing all the fascinating stories about how and why my guests started their businesses. Sometimes a personal event made them do it, some have always known they wanted to have their own business, and the stories are just awesome and so unique!  This month, as we've been focused on productivity, tools, organization, and patterns around that… it’s also so...

If you could tap into having your body and brain perform better, how much different would your business look? How much more refreshed would you feel? What would life be like if you were operating with your brain and body at their fullest capacity?  My guest today, Tanessa Shears, will inspire you to do just that AND give you the practical (achievable) steps to start doing so right away!  Tanessa i...

In this week's episode, we're taking a unique and sigh of relief-inducing approach to productivity. I'm interviewing, Lisa Zawrotny, founder of Positively Productive Systems, host of the Positively Living Podcast, and a Productivity and Organizing Coach about how we can achieve productivity in a far more peaceful and positive way.  We get into:  Lisa's story; how and why she came to become a produ...

In today's episode, you will hear about my recent BIG decision around reducing confusion and streamlining. I share how focusing on the bigger mission and the WHY helped me to move forward on my path.  I'm bringing my friend, Shannon Baker, back to the She Built This podcast to kick off this month of PRODUCTIVITY with PEACE as we talk about simplifying and what niching down and focusing on what mat...

My guest, Laura Beauparlant, often likens branding to baking. You need just the right ingredients, in the right order to make that sweet sweet delicious CHEMISTRY! The result of a brand that is authentic to YOU is attracting your ideal customers and clients because they are fans of your unique flavor and what you have to offer. In this conversation, we get into all things branding (and baking anal...

Just because "they" tell you should doesn't mean you actually should. That's exactly what my guest, Katrina Aronson, and I discuss in this week's episode. Finding and leaning into the marketing strategies that work for YOU, based on your personality. Despite what everyone else is doing and telling you you "should" be doing.  Katrina Aronson is a marketing coach and serial entrepreneur who has buil...

In this week's episode, I'm bringing BACK listener favorite guest, Lindsay Taylor! Many of you have heard Lindsay Taylor of NaughtyGood Bites on the show before, as we've done collaborative episodes featuring her Woman of the Month nominees.  This time, we're talking about another collaboration of ours which marries her brand expertise with my content writing, harnesses the skills of other women e...

This week's episode is going to be paw-sitively a treat for you if you love dogs... and stories about dogs... and hopefully, even if you don't!  I'm sharing a tail about our recent endeavor to find a second dog, the lessons learned in doing so, and why being your great weird self is the very best choice you could make!  In this episode:  My apologies for some really bad puns  The story of the grea...

As entrepreneurs, technology gives us more opportunities to speak out than ever before. We can make videos, host webinars, get on podcasts, TV, and speak on stage. All of these platforms can accelerate your business and career. It allows people to find you, learn about your message and ideas, your brand. BUT AND ALSO Many of us are petrified of being seen and heard in high-stakes situations becaus...

Leigh James is a USA Today Bestselling author of Contemporary Romance. Her title ESCORTING THE BILLIONAIRE was recently an Amazon Top-10 Bestseller. Leigh also writes Young Adult Romance as Leigh Walker. Her bestselling series VAMPIRE ROYALS was previously optioned by Netflix. A former attorney, Leigh is now a full-time writer and sports mom—the two best jobs she could ever ask for! She has writte...

Becky Karush is the founder of READ TO ME Literary Arts, where writers learn to dazzle us and themselves with fresh, brilliant writing.  Through writing salons, coaching, the READ TO ME podcast, and tools to support your solo writing practice, Becky helps you to step over the cult of the critic and help you surface your innate talent. Becky is a certified teacher of the Gateless Writing method. Sh...

Today’s guest is Mia Francis-Poulin, who understands a thing or two about selling online and the internet marketing world today. Words are Mia Francis-Poulin's jam. She’s a conversion copywriter, boymom, and Parks and Rec enthusiast. Mia is the owner of The Copy Haus -a boutique copywriting agency for mission-focused, service-based businesses. Mia is on a mission to help her clients market their w...

To research her books, films, and articles, Sy Montgomery has been chased by a silverback gorilla, embraced by a Giant Pacific Octopus and undressed by an orangutan. She's perhaps best known for her 14-year love affair with Christopher Hogwood, a runt piglet, who grew to a 750-pound great Buddha master. She's been deftly undressed by an orangutan in Borneo, hunted by a tiger in India, and swum wit...

Touching base this week, with a little heart-to-heart from me, your hostess! I believe that managing our time comes from making it our friend first and keeping commitments to ourselves when it comes to what we spend our time doing.  In this week's episode, I'm sharing some of the strategies I've learned this past year in my efforts to: Turn down the volume on some of the stress and overwhelm in my...

In this week's episode, we have the opportunity to hear from Ivor Edmonds, MHA of Sága. Ivor is a trauma-informed systems builder and master practitioner who has dedicated his career to addressing wellness and trauma healing in oppressed and marginalized populations. He has 20 years of experience working with gangs and troubled youth, homeless populations, victims of violent crime, survivors of tr...

Join Host, Emily Aborn in an interview with Vicki Mellon and Carly Storro, co-owners and the collaborative partnership behind Look Up LLC.  The mission and values of Look Up LLC closely align with She Built This. Look Up LLC seeks to celebrate the fullness of human diversity. Vicki and Carly highlight and opens up conversations around the different human qualities that are visible as well as those...

I completely forgot to sing "Ice Ice Baby" in this episode, but it would've been entirely appropriate because today we're going to be talking about...  Collaborations in business and how to stop, look and listen prior to taking the plunge.  In this episode, I cover:  Why choosing collaborations is to be taken seriously for your business, brand, and your community members The questions and consider...