SEO Podcast by Olga Zarr

In this episode of the SEO Podcast by SEOSLY, I speak with Terry Power, an experienced SEO expert who has been working in the digital marketing industry since 1994. Terry shares valuable insights on local SEO, lawyer SEO, and how to improve search rankings in a competitive online landscape. The SEO tool that will change your SEO game (and which both Olga and Terry use daily): ⚡25% OFF Cora: https...

In this insightful interview, I sit down with Andreas Voniatis, the founder of Artios and author of the book "Data-Driven SEO with Python." Andreas, an SEO veteran with over 20 years of experience, shares his journey in the world of search engine optimization and discusses the importance of data-driven approaches in modern SEO. He provides real-life examples of how he has applied data science and...

Tired of endless emails and unproductive meetings? In this short and sweet episode, Olga and Myriam dive into the power of weekly summary emails. Discover how this simple practice can revolutionize your work life, keep priorities in check, and make your invisible efforts visible. Learn practical tips on how to create effective recap emails that shield you from unnecessary tasks, provide a platform...

I had an insightful chat with freelance technical SEO expert Natalie Slater. She shared how she accidentally fell into SEO from a music background 15 years ago and has loved it ever since. Natalie gave great tips on transitioning from agency-side to solo freelancing, utilizing platforms like LinkedIn for leads, staying updated on AI impacts to SEO, and more. Tune in for her agency war stories, tra...

See how stable your rankings really are with the Cora Volatility Tool! In this video, I demonstrate this useful SEO tool that goes beyond traditional rank trackers by showing ranking volatility. ⚡25% OFF Cora: https://seosly.com/cora The Cora Volatility Tool runs multiple searches to reveal the percentage of time your pages and competitors' pages appear for chosen keywords. This helps diagnose is...

In this episode, I introduce my top SEO tool for 2024 and beyond - Cora . Cora is an advanced SEO tool created by Ted Kubaitis that statistically analyzes hundreds of ranking factors and generates detailed reports showing exactly what your site pages are lacking compared to competitor pages. ⚡️25% OFF Cora: https://seosly.com/cora I've been raving about Cora because it is transforming my work as...

Join SEO experts Olga, Rafał, and Radek as they debate whether SEO is dying in the age of AI. They discuss how Google algorithm updates and new technologies like generative AI could impact the future of SEO jobs. Get their top tips for future-proofing your SEO skills, like focusing on SEO fundamentals and always thinking about the user experience. Learn why they remain optimistic about SEO's futur...

In this video, I give my unique takes on optimizations Google says not to focus on, but I disagree in some cases based on my experience! I explain why tactics like meta keywords or internal link sculpting may seem outdated, but could still aid SEO with the right approach. And while extreme keyword density is bad, higher density often correlates with better rankings in my testing. I also break down...

Burnout was slowly destroying me. As an ambitious SEO, I worked nonstop trying to get ahead - but I was exhausted all the time. My health and relationships started to crumble under the relentless pressure to do more. I knew something had to change before I hit total rock bottom. That’s why in this video, I have a real talk about maintaining balance as an SEO with my friend Myriam Jessier. After bo...

After years of obsessively working in SEO, I began feeling burnt out. As an ambitious perfectionist, I had let SEO take over too much of my life. So this year, I'm determined to achieve better work-life balance. In this video, I share my struggles with SEO overwork and some tactics I'm trying to find more balance, including setting stricter work hours, taking regular breaks, reading books unrelate...

In this episode of my podcast, I interviewed renowned SEO expert Lee Witcher. Lee has over 15 years of experience in SEO testing and optimization. We had an enlightening discussion about his journey into SEO, from starting out trying different courses and software to finally realizing in 2018 that he needed to take his marketing and analytics background and apply it to SEO testing. The tool that w...

Join Olga Zarr in this enlightening interview with SEO expert Carolyn Holzman, where we dive into the evolving world of Search Engine Optimization (SEO) and uncover the secrets behind successful SEO testing. Carolyn shares her journey from a business owner in Austin, Texas, to becoming a full-time SEO specialist, offering invaluable insights into the art and science of SEO. Your SEO deals from SEO...

In this episode of the SEO Podcast by #SEOSLY , I discuss the differences between being an SEO employee and working as an independent SEO consultant. As someone who has been in both positions, I share the pros and cons of each. I explain what a typical SEO job entails - set hours, paid time off, limited income potential but steady salary and bonuses. As a consultant, you run your own business whic...

Join Doug Cunnington and Olga Zarr as they dive into a fascinating discussion around defining success in SEO. With over 20 years of combined experience, they explore how success metrics have shifted over their careers from monetization to lifestyle design. Olga shares her unique journey across agencies, in-house roles, and now running her own consultancy. Doug reflects on his transition towards br...

I had the honor of interviewing the legendary Aleyda Solis for my podcast. Aleyda shares how she moved from Nicaragua to Spain in 2006 and transitioned from being a web designer to an SEO consultant. She recounts her journey starting her own SEO agency, Orientism, in 2014 and eventually creating multiple successful side projects like SEO FOMO, Crawling Mondays, Marketing FOMO and Learning SEO. Ale...

In this video, SEO consultant Olga shares the story of how she made the decision to go solo and become an independent SEO consultant. She talks about how last October (2022) she finally decided to give up her agency SEO jobs and go fully independent starting November 1st. Initially she struggled with having multiple jobs but eventually got to the point where half her income was from clients and ha...

In this video, I chat with Myriam Jessier about using BigQuery for SEO analysis. As an SEO consultant, I was interested to learn more about BigQuery and how it can be useful for overcoming limitations with other platforms like Google Analytics and Search Console. Myriam provides a great overview explaining what BigQuery is, how it works, what kind of data you can analyze with it, and what the cost...

As an SEO professional with over 10 years of experience working at agencies and now as a solo consultant, I often get asked about the differences between hiring an SEO agency versus an individual SEO consultant. In this video, I share my insider knowledge to help you make an informed decision when choosing an SEO provider. I break down the pros and cons including communication, pricing, attention...

In this episode of the #SEOSLY SEO Podcast, I interviewed Mark Williams-Cook, director at the digital agency Candor and creator of the SEO tool Also Asked. Watch the interview on YouTube: https://youtu.be/YbgwBAxoyFc Your SEO deals from SEOSLY: ⚡️25% OFF Cora: https://seosly.com/cora 🐙 FREE Trial of JetOctopus: https://seosly.com/jetoctopus We discussed: Mark's journey into SEO, starting from bu...

I had the pleasure of sitting down with Nathan Gotch, an experienced SEO expert, to discuss his journey and insights into search engine optimization. Nathan shares how he got his start blogging about baseball pitching in college, then discovered the power of SEO to drive traffic. Your SEO deals from SEOSLY: ⚡️25% OFF Cora:  https://seosly.com/cora 🐙 FREE Trial of JetOctopus:  https://s...

Pedro Dias shares his unique perspective on search quality and the future of SEO in this fascinating interview. Pedro brings a thoughtful approach that combines technical expertise with focusing on real user needs. Some of his key insights: How Google assesses quality based on user behavior, not by dictating standards Why SEOs should focus on information architecture and UX before SEO tactics Opti...

I had an insightful conversation with Jason Barnard, The Brand SERP Guy, about Google's biggest algorithm update ever - the Killer Whale update. We discussed how Google made massive changes to its Knowledge Graph in July 2022, focusing on people entities and EEAT credibility signals. This then rolled out into core updates in August and September 2022. Jason explained how the changes affect persona...

Join me for an insightful interview with Kristina Azarenko, an experienced SEO expert who shares her journey into the world of SEO. In this interview, I talk with Christina about how she accidentally stumbled upon an SEO course back in 2011 which sparked her fascination with the field. She recounts her various SEO roles over the years, from working at agencies to running her own business. Christin...

In this podcast episode, I provide a walkthrough of my free Google Looker Studio SEO template that I created to give back to the SEO community. Learn about my free Google Looker Studio SEO template on my SEOSLY site. Watch the video showing the template:  https://youtu.be/dg3gQRKjuSg?si=toGr7E_xeqcr6ENB   Over the past few years since launching my blog, YouTube channel, and pod...

In this interview, I spoke with SEO expert Cyrus Shepard about his career and insights into search engine optimization today. Cyrus shared how he accidentally fell into SEO while trying to market his own websites in the early days. He started by doing SEO for his wife's company, then got a job in customer support at SEO Moz, working his way up to become their lead SEO. Your SEO deals from SEOSLY:...