Selling the Couch

Are you a course creator who wants to get better and better at your craft? I launched my first online course back in 2015, and I’m glad I did it and started on this journey. The truth is that I had no clue what I was doing! I feel like I’ve learned so much since then, and I’m happy to share those things with all of you. In today’s session, I’m discussing three non-negotiable meetings that I’ve imp...

When I was a first-time course creator in 2015, I was excited and scared at the same time. The tension around building fast or building thoughtfully was difficult to navigate. In today’s session, I’m discussing three important questions that I wish I had asked myself back then.  You’ll Learn: 3 questions to ask before launching your online course: Do I want a “strip mall or a skyscraper”? (Th...

As clinicians and entrepreneurs, we are always looking to use our skills more creatively and expand our offerings and services. We recently released the STC Online Course Creator Kit , which is a 7-day free email course. In today’s session, I want to share the framework and strategies we used and explain why we are giving them away for free. Curious? Join us! Our Featured Guest Daniel Bustamante D...

If you’ve thought about getting more active on LinkedIn and building an audience there to increase the number of referral sources for your private practice or to move from clinical to online income, today’s session will be helpful for you. Since my very first LinkedIn post a few months ago, I’ve gone from 789 to 1864 followers and from 1000 to over 245,000 views. The growth has been phenomenal! Th...

In today’s busy online world, virtual presentations are everything in how you are received AND perceived. If you put forth the effort to create an online course, webinar, or speaking engagement, you want to show up authentically and masterfully to engage your audience. This is an important area in which there is always room for improvement! My guest today is a proven expert in virtual presentation...

Welcome to today’s session, which is a conversation/coaching call with a member of our Online Course Mastermind. We focus today on the dilemma that comes along with social media. While social media is a fantastic way to connect with people and build your online presence, it can be a major source of distraction, comparison, and even addiction. How do you handle the tension that comes with social me...

The pandemic has dramatically shifted and shaped the world of therapy, and it’s prompted all of us to take a close look at our work and how we can do it best. We have learned that we, as therapists, can deploy our unique skill set in different realms than we originally planned, such as moving from the therapy room to bringing in online course income. This transition brings a struggle that is commo...

Is your goal to build a business that brings in $1 million each year? I used to be that entrepreneur, too, but something’s changed. Even though I always feel some vulnerability in sharing the ups and downs of entrepreneurship, I find joy and feel a sense of responsibility in being honest about my journey in building STC with the simple hope to inspire others. I’m sharing five realizations about wh...

Everyone loves a good story! Just think how your marketing could be transformed by using the same captivating pull of a good story! This concept takes the intimidating world of marketing and makes it fun, exciting, and accessible to every entrepreneur. Want to know more? Join us in today’s session! Our Featured Guest Brent Stutzman Brent is a former church pastor turned brand marketing expert, and...

If you’ve had a standoff with perfectionism in starting something new, you’ll want to join us for this coaching call in today’s session. Like most clinicians who are branching out with an online course, my guest is struggling with her fears about this new endeavor and whether she will get it right. Join us to hear the conversation. Our Featured Guest for today’s coaching call Katie Lear, LCMHC, RP...

Welcome to a brand new season of Selling the Couch! After an extended sabbatical of several months, it’s good to be back on STC with new, exciting shows. Today’s topic is one that we have all contemplated to some degree. I imagine that many coffee shop conversations and therapy sessions have included discussions around how we think about work and integrate our work into our post-pandemic lives. Jo...

Today’s show is about a topic I’ve wanted to cover for a while. It’s about something many of us might have wanted to do in our practices. We are talking about retreats and mini-retreats, and I have the perfect person to fill us in on the details. Mikella Millen is an art therapist in NYC. She has taken a great idea and made it reality by creating retreats focused on self-care for clinicians. She’s...

So much of what we do as clinicians revolves around leadership, even though we may not be comfortable thinking of ourselves that way. If we are truly leaders in what we do, it makes sense to learn all we can about making ourselves the best leaders possible. The world needs good leaders! Join us as we discuss all things leadership development in today’s show Our Featured Guest Jevin Koleth Jevin Ko...

Do you love learning new things but struggle to retain the information you’d like to remember for later use? This problem is an ever-present obstacle in my nerdy quest to accumulate knowledge. The good news? I’ve found something that works for me, and I’m sharing it in today’s show. Join me to learn more. This is a solo episode about building a second brain. You may or may not have heard of this c...

Today’s show covers a topic that always brings out the nerd in me. If you are an STC regular, then you know the importance I place on my video and audio gear. With the future of our field being that telehealth is here to stay, a quality home studio setup can help you stand out in your field. For me, the quality of my studio has evolved over the years as I’ve had more money to invest. Join the conv...

As rewarding as it is to start your own podcast and share your knowledge and expertise with the world, there is one thing that makes it even better--and that’s monetizing your podcast. Wouldn’t it be a dream come true to make money from your podcast? You might think it’s the impossible dream, but today’s show brings practical information and simple tips for monetization that can expand your reach,...

What are your “money stories”? This is a topic many of us struggle with related to the stories we tell ourselves about money. Our money beliefs affect everything about our practice, our work as business owners, and how we view and work with our clients. Let’s dig in and address the issues around our money beliefs so that we can better serve our clients and ourselves. Deb Lyman, LCSW, has a private...

In this episode of Selling the Couch, we have our first repeat guest - Ker Nola.  Keri is back today to discuss ways to grow your practice through retreats, workshops and groups.  She shares a lot of great ideas about this new revenue stream for your practice. Mentioned in this episode: Try Alma! Building and managing the practice you truly want can feel overwhelming. That’s why Alma is...

Welcome! My guest today is Dana Hampson, who is inprivate practice in Alabama. Our topic is increasing efficiency in the day to day operation of a private practice. Efficiency is not a common topic, but the lack of it can waste time, lead to burnout, etc. Dana has had to learn how to run an efficient practice, as she employs four other clinicians. She readily admits to being an “eff...

Welcome! I’m glad to be back on the podcast after a break over the holidays, and I wish you each a Happy 2017 as we start off this year together! My guest today is Cathy Hanville, LCSW, in Albany, NY. Cathy is very knowledgeable about websites and SEO, and I think her expertise will be helpful to anyone in private practice. Join us now! Mentioned in this episode: Try Alma! Building and managing th...

Balance sheet, profit/loss statements, cash flow, business expense----do these terms send you into a sudden state of anxiety and panic? If so, then this is the perfect show for you! The entire topic of keeping accurate records for your business can be ultra-intimidating for any clinician. Let’s try to make sense of it all together! Greg Higdon is the founder of Grow the Books. He’s here to discuss...

The concept of using telemedicine for mental health clinicians has become very relevant due to the coronavirus pandemic. Unfortunately, meeting clients this way is something that is not just temporary; clinicians need to make this transition and set themselves up for successful telemedicine for the future. Roy Huggins has been at the forefront of telemedicine and how to do it ethically. In today’s...

Chances are you’ve thought about today’s topic at least once, or you may have your own similar experience. Many clinicians have gone through the transition from a full-time job into private practice. Today’s show is all about navigating the ups and downs of this important move. Tricia Miller is a LIcensed Professional Counselor in Houston, Texas. She has a unique background, with an undergrad degr...

As clinicians, we often think about creative outlets for our messages of hope and healing. One of those that you might not have considered is creating a conference. It may sound like an overwhelming task, but it’s one that can be effective and fulfilling. Let’s discuss it in today’s show! Mercedes Samudio, LCSW, does a lot of good work around all things related to parenting. She’s written Shame-Pr...

I can’t believe it’s here----Episode 200! I’m thrilled to have made it this far in my journey and to have so many of you along with me. Podcasting has made me more confident as a person and a speaker, and I’m thankful for the ways I’ve grown on this path. Today’s topic is one I’m very passionate about, and you’ve heard it mentioned many times on the show. We’re discussing what a clinician needs to...