Second Life

Tiffany Lopinsky is the co-founder and chief operating officer of ShopMy, the groundbreaking tech company that is the preeminent platform used by content creators to share and monetize their product recommendations. Lopinsky studied government at Harvard, where she launched Boston Foodies, an Instagram account showcasing the city's best restaurants. The account grew to over 150,000 followers, givi...

Albert Ayal is the founder of Up Next Designer, an influential Instagram account highlighting the most exciting emerging designers in fashion. Ayal got his start in fashion PR, and in 2019, he opened an Instagram account to help him keep tabs on all of the new designers he was finding. Soon, he began to gain traction and followers; he had a keen eye for new talent, and people were eager for an inj...

Gwen Whiting is the co-founder of The Laundress and founder of the new private members cleaning community The Fill Club. Gwen studied textile design in college and started her career at Ralph Lauren working in women’s and home design. As she began to grow her high-end work wardrobe, she grew frustrated with the lack of high-quality, effective cleaning products available. She realized there was a h...

Joey Maalouf is a makeup artist and creative consultant who works with celebrities like Goldie Hawn, Rachel Zoe, Lisa Rinna, and Molly Sims. On top of his red carpet and editorial work, he offers incredible one-on-one Zoom makeup sessions, where he evaluates and upgrades his clients' makeup routines. In the session, he shares his expert tips and tricks to allow you to upgrade your products, techni...

Kara Brothers is the president of the mold-breaking skincare solutions company Starface World. She studied English in school and spent the early years of her career trying to find an industry and role that felt like a good fit for her. Brothers worked at several digital ad agencies before spending 10 years at Google, working in corporate strategy and strategic partnerships. During her time at the...

Claire Sullivan is a designer, creative consultant, and founder of the design label Miss Claire Sullivan. She grew up loving fashion and has a penchant for dramatic, voluminous designs. It’s no surprise, then, that after working as the co-creative director of the streetwear label Vaquera, she founded her own atelier, where she creates dynamic, one-of-a-kind designs. In the past year, she’s generat...

Arianne Phillips is the costume designer for the new film A Complete Unknown, starring Timothée Chalamet as Bob Dylan. Phillips is an accomplished costume designer for stage and screen and has been nominated for the Academy Award for Best Costume Design three times, beginning with James Mangold's Walk the Line in 2006. For A Complete Unknown, she teamed up again with Mangold to re-create Bob Dylan...

Erika Thompson is a beekeeper, bee advocate, and founder of the bee removal services company Texas Beeworks. Erika grew up in Texas loving all things animals and bugs. She studied geography at the University of Texas at Austin, and after a brief stint as a vet tech, embarked on a career in communications. She worked at several different nonprofit organizations over the years, but despite the impac...

Susan Korn is the founder of the charming, quirky, and downright joyful accessories brand Susan Alexandra. Korn started her brand by making jewelry and creating handmade painted pieces. But one fateful day, she discovered a bead shop in Chinatown and had a vision of a beaded bag she wanted to create. Her beaded bags have since cemented her as the queen of whimsical fashion. Now, she’s expanded int...

Aisha Bowe is an aerospace engineer and the founder of the engineering consultancy firm STEMBoard. Bowe wasn’t always an engineering wizard. In high school, she struggled to connect academically and enrolled in community college with little hope that any field could interest her. But a teacher identified her strengths and suggested she try out engineering. She thrived in her engineering courses, a...

This week, Shopping Director Bobby Schuessler sits down with Associate Director of Special Projects Kristen Nichols to discuss her 2024 Luxury Report. Her insightful, well-researched piece breaks down everything you need to know about the high-end fashion business right now, the biggest trends, what the most-coveted pieces say about where the industry is headed, and how leadership changes at the t...

Taryn Delanie is a content creator and a former Miss New York. Taryn grew up in Seattle and originally had her heart set on becoming a diplomat. She gained a bachelor’s degree in communication studies from St. John’s University, and even spent time in Paris working in diplomacy. But when she was studying for a master’s degree in international communication and intercultural studies at St. John’s (...

Becky Malinsky is a stylist, consultant, and writer of the popular Substack newsletter 5 Things You Should Buy. In 2022, after several years as The Wall Street Journal's deputy fashion director, she started her own business, offering executive and professional styling, consulting, trend reporting, and more. At the same time, she launched 5 Things You Should Buy, which provides insightful, straight...

Rebecca Zhou is the co-founder and CEO of the bodycare brand Soft Services. Zhou has been at the forefront of the DTC consumer goods industry for over a decade. She began her career as a strategist at Gin Lane Media, an early investor in trendsetting brands like Harry's, Quip, Sweetgreen, and Reformation. She then moved over to Glossier as the third-ever employee and head of digital product. After...

Paul Tazewell is the costume designer for the film adaptation of the smash musical hit Wicked, which was released in theaters on November 22. Tazewell is a renowned costume designer celebrated for his contributions to Broadway, television, and film. In fact, in 2016, he won both a Tony for his designs in Hamilton and an Emmy for his creations on The Wiz Live! Today, he joins Who What Wear Entertai...

Lauren Caris Cohan is a filmmaker and the chief creative officer of the chic and sustainable womenswear brand Reformation. Lauren got her start as a styling assistant at Free People in Philadelphia in the late 2000s, eventually working her way up to the title of artistic director. While looking to pursue a newfound interest in screenwriting, she was given carte blanche to create a series of narrat...

This week, Kat, Who What Wear co-founder and Chief Content Officer Hillary Kerr, Shopping Director Bobby Schuessler, and Editorial Director Lauren Eggertsen are here to discuss their best, chicest, and most original gift ideas for the holidays. They’ve curated a list for (almost) everyone in your life, from a vintage butter mold and a gorgeously kitschy wine bottle apron for the host in your life...

Geo Rutherford is a popular TikTok creator and author of the new book Spooky Lakes: 25 Strange and Mysterious Lakes That Dot Our Planet. Geo started her career as a high school art teacher in the Midwest, creating engaging and thoughtful art curricula for her students. She eventually decided to get her MFA at the University of Wisconsin-Milwaukee. Upon moving, she fell in love with the Great Lakes...

Today, Senior Fashion Editor Anna LaPlaca joins us to discuss her 2024 State of Style story. At the end of each year, Anna takes a closer look at why the trends of the last year have emerged, what they point to in our larger society—and what might be next. She’s incorporated detailed research from industry sources and talked to fellow editors and experts to take the pulse of the fashion industry r...

Scarlett Johansson is an actor, director, producer, and co-founder of the skincare company The Outset. She began acting at age nine and continued to work steadily through adolescence and beyond, making films alongside industry legends like Robert Redford and taking on increasingly ambitious roles like the titular character in Girl With the Pearl Earring. Her career climbed to new heights in the la...

Jocelyn Pierce is the costume designer of Sean Baker’s Palme d’Or–winning film, Anora. The film follows an atypical Cinderella story of a sex worker from Brooklyn and the son of a Russian oligarch. As part of her research, Pierce spent time in Brighton Beach, New York, where the film is set, to get a sense of the world she was re-creating. She even invited the exotic dancers who participated in th...

Drew Afualo is a podcaster, author, and immensely popular TikTok creator. Drew studied sports journalism in college and originally aspired to be an on-air sports anchor. After graduating from the University of Hawaii at Mānoa, she worked in PR before landing a digital content creator job at the NFL. At first, it seemed like a dream job, but the position wasn’t all it was cracked up to be, and in J...

Genesis Webb is the stylist and fashion creative director for pop sensation Chappell Roan. Webb got her start assisting stylists like Nicola Formichetti, where she refined her sensibility and eclectic, daring style. After meeting Chappell at a fateful V magazine shoot in 2023, the pair has done some incredible work together, creating instantly iconic and recognizable looks for Chappell's Midwest P...

Anne Fulenwider is the co-founder of Alloy Women’s Health, a start-up dedicated to helping women receive safe, effective treatment for the symptoms of menopause. From a young age, Anne wanted to be a writer. After college, she landed a job working for the famed writer George Plimpton at The Paris Review. Over the next decade, Anne continued honing her writing and editing skills at publications suc...

Iván Pol is a celebrity facialist and the founder of The Beauty Sandwich. He began his career as a makeup artist, working for brands like Laura Mercier and Bobbi Brown. But a by-chance meeting with Jennifer Lopez set him on the aesthetician path after realizing he wanted to create a facial experience that fully prepared clients to look their best before any makeup was even applied. He spent years...