Search Engine Roundtable Podcast

Today we covered the 22nd year anniversary of the Search Engine Roundtable. Google is blending AI Mode into the AI Overviews within Google Search. Gemini 3 in AI Mode expands to 120 countries in English.  We also spoke about large video files and Google SEO. Google Ads channel reporting for PMax rolling out.  Google Ads partner match and more. 0:00 - Introduction 1:55 - Search Engine Roundtable Tu...

Today we covered Google Search Console’s page indexing report delay and you can now add current date annotations.  We are seeing really big ranking volatility in Google over the past Thanksgiving week. The Gemini app will get a big UX update. Google Ads Advisor may mix up client accounts in MCC accounts. Microsoft Advertising quietly adds a few features.  0:00 - Introduction 1:38 - Google Search C...

We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI Mode for more complex queries, automatically. Google’s Web Guide is showing up more often in the All tab. Google’s Gary Illyes said AI Search change is hard to change. Google’s John Mueller said in the future SEOs will...

Today we covered how Google Ads has new overview metrics with a custom view. Google AI Overviews ruining Thanksgiving for recipe bloggers. John Mueller of Google joked how SEOs will soon offer GEO-detox services. Google local pack changes its behavior, it goes to the Places tab and then has a pagination bug.   0:00 - Introduction 1:24 - Google Ads performance by stage and more custom metrics 3:55...

Today we covered OpenAI releasing shopping research with ChatGPT.  Google What to know in the search product detail bar. Google Ads accounts and MCC accounts are being hijacked. Google Ads added auto-linking for YouTube channels.  Google Business Profiles is rolling out scheduling and multi-location publishing for Google Posts. 0:00 - Introduction 1:25 - ChatGPT shopping research 2:00 - Google Wha...

Today we covered Nano Banana being released for Google Search’s AI Mode, Google Ads and for more purposes.  Google is expanding its tests of ads in AI Mode. Google Web Guide is showing up more often in the all tab.  We have a new poll on Google AI Max. Google LSAs have competitive pricing. 0:00 - Introduction 1:21 - Google Nano Banana for search, ads and more 6:33 - Google Ads in AI Mode more ofte...

Google AI Mode is now powered by the new Gemini 3 models. There may have been a Google search update this week, but what was it. Nano Banana is now in AI Mode, works in Google Ads and can make helpful content Google AI Mode added travel AI features with agentic booking. Google, Microsoft and Perplexity gave their thoughts on the big GEO rush. Google’s AI got a search snippet very wrong. Google had...

Today we covered the new Search Console brand filters for performance reports. Google Maps now lets you leave reviews anonymously. Google Search has some ranking volatility again.  Google had proposals for AI controls for publishers but didn’t pick a good one.  Google is testing grayed out backgrounds for ads and local results. Google Shopping brand inclusions is not currently working. Google also...

Today we covered the Google release of Gemini 3, Google AI Mode is already powered by it.  Google, Microsoft and Perplexity were quotes on the GEO rush.  Google Ads rolls out original conversion value metric. Microsoft Advertising has asset-level editorial review, conversion delay and more.  Oh, and Semrush is to be acquired by Adobe. 0:00 - Introduction 1:25 - Google Gemini 3 powers AI Mode 3:46...

Today we covered the big Cloudflare outage and how your SEO and search engines may be impacted. Google’s John Mueller spoke about the biggest technical SEO factor.  Google rolled out new AI Mode features for travel search.  Google released a big weather update to its weather search results. Google Ads people also search for. Google had to propose remedies for its ad tech legal case in the EU. 0:00...

Today we covered Google Search Console rolled out custom annotations in the performance reports. Google got a search result snippet completely incorrect and it was insulting.  Google Ads has total campaign budgets for PMax. Google Ads may roll out Journey-aware bidding. 0:00 - Introduction 0:48 - Google Search Console custom annotations 2:14 - Google getting a search snippet insultingly wrong 4:17...

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the Movember update. Google Opal tool encourages you to create optimized AI content at scale. Google said it is working on fixing the Google Discover fake AI news spam. Google launched a bunch of AI shopping features before the holidays. Microsoft launched search within Copilot....

Today we covered Google search results get heated again, with more volatility.  Google updated its review structured data documents.  Google is rolling out Ads Advisor and Analytics Advisor.  Google Ads tests importing from X and social campaigns. Google rolls out brand inclusions for standard shopping campaigns. 0:00 - Introduction 1:00 - Google ranking volatility 1:29 - Google review schema clar...

Today we covered Google saying they are going to fix the problem where Google Discover is showing fake AI spam in the feed. Google added more ways to communicate shipping and return policies outside of Merchant Center. Google Local Service Ads message leads has new value-based pricing.  Microsoft Clarity is now required for publishers to make money with Microsoft Advertising. 0:00 - Introduction 0...

Today we covered is testing carousel ads on image results, which is a big deal. Google launched new Waze ads powered by PMax.  Google adds asset-level reporting to Google Ads display campaigns  Google is not killing off schema. Google’s new extortion review scam form does seem to do the job.  Also, check out the presentation from Lily Ray - it is gold. 0:00 - Introduction 1:27 - Google testing car...

Today we covered Google ranking volatility heating up for Movember. Google’s AI Opal tool touts creating optimized content in a scalable way. Many advertisers are saying Google’s new AI Max is underperforming. Google updated Google Finance with a lot of AI features. Plus, ChatGPT ads will be coming but they won’t look like Google Ads. 0:00 - Introduction 1:33 - Google Search ranking movement for M...

Google dropped a number of search features and structured data types. Google is testing a new version of AI Mode. Google AI Mode gained three new agentic capabilities. Google AI Overviews continue to result in a drop in click-through rates, a report says. Google is testing replacing the definitions box with AI Overviews. Google’s John Mueller issued a PSA on verifying your cloud URLs with Search C...

Today we covered Google removing support for a number of search features, and some structured data. Google tints the search results page. Google swapping definitions box with AI Overviews.  Google Maps gets Gemini update. Google Merchant Center added creative content section.  Oh, Google Ads Editor version 2.11 is out. 0:00 - Introduction 1:47 - Google removes a number of search features 5:13 - Go...

Today we covered Google testing new AI Mode version and launching three new agentic capabilities. Google AI Overviews results in a drop in CTR, a report says. Google Merchant Center promotions top performing products. Google locked the side bar on YouTube’s mobile ads. 0:00 - Introduction 0:50 - Google testing AI Mode versions 2:52 - Google AI Mode new agentic capabilities.  4:11 - Google AI Overv...

Today we covered Google Merchant Center smart cropping and how to opt out.  Grokipedia and how Google and Bing are indexing it. Endless Google Discover scroll is being tested. 0:00 - Introduction 2:38 - Google Merchant Center smart cropping 4:45 - Grokipedia in Google and Bing 6:00 - Endless Google Discover scroll 8:59 - Conclusion A daily recap video summarizing a few of the top search marketing...

Today we covered Google Ads not going away according to Google executive.  Google’s new ad layout tricks savvy searchers into clicking on ads. Google spoke about doing SEO for AI Mode and AI Overviews. Reddit announced earnings and they said search traffic is flat, AI is not driving traffic and 50% of the traffic they get is from Google. 0:00 - Introduction 0:57 - Google Ads not going away 2:10 -...

This week, we covered more Google Search ranking volatility mid-week. Google Search Console launched query groups reports. Disney’s sitelinks in Google Search seemed to have been hacked. Google reminded us about case sensitivity with URLs in Google Search. John Mueller spoke about the best content management system for SEO. Robby Stein from Google spoke about doing SEO for AI Mode. Google rolled o...

Today we covered the Google and Microsoft earnings report, and how well they did with ad revenues.  Disney’s Google sitelink seems like it was hacked with black hat SEO.  Google Merchant Center added new promotion analytics.  0:00 - Introduction 1:10 - Google and Microsoft earnings and ad revenues 4:53 - Disney Google black hat sitelinks hack 6:40 - Google Merchant Center promotions analytics 8:19...

Today we covered the ongoing Google search ranking volatility. A judge ruled in favor of publishers over Google in the ad tech monopoly case.  Google Merchant Center now lets some merchants and advertisers define an audience for a promotion. 0:00 - Introduction 1:09 - Google Search rankings volatility heated 1:52 - Google ad tech monopoly ruling doesn’t go Google’s way 4:51 - Google Merchant Cente...

Today we covered how reviews seem to be disappearing from Google local listings. Google Search Console has a new queries group reporting. Google Posts is testing a scheduler option.  Google Ads is testing campaign level audience exclusions for PMax campaigns.  Google Ads added a new recommendations option named investment strategy. Google Ads added phone call lead metrics to the main reporting. 0:...