Search Engine Roundtable Podcast

Today we covered  how Google Search is indexing and ranking Google Maps results. Google said it did not confirm it uses MUVERA in Search. Google AI Overviews can show more AI Overviews, and maybe play AI Catch Up.  Google Ads sitelinks are used for ad strength.  Google AI Max experiments are now in the wild. 0:00 - Introduction 1:05 - Google indexing and ranking Google Maps search results 2:55 - G...

Today we covered the Google ranking volatility that may just be cooling since the weekend, maybe.  Danny Sullivan is no longer the Google Search Liaison. Google is pushing AI Mode ads on advertisers.  Google Ads added location of interest targeting to AI Max for Search. 0:00 - Introduction 0:54 - Danny Sullivan no longer the Google Search Liaison 6:53 - Google Search ranking volatility cooling? 7:...

Google’s search ranking volatility continues and continues, it is weird at this point. Google Search Live with video is finally rolling out. Google AI Mode added file uploads, canvas planner and search while browsing. Google is testing help me shop in AI Mode. Google AI Mode is expanding to the UK. Google Search Central had a Deep Dive three-day event and we posted some of the slides from that eve...

Today we covered Google rolling out Search Live with video support. Google also released a number of new AI Mode features, like Canvas.  Google Ads rolls out search term categories insights for responsive search ads. Google Ads assets links with different shapes and colors. Google is also testing AI Max ads. Google Ads grouping favicons. 0:00 - Introduction 0:39 - Google Search Live with video 1:5...

Today we covered that Google Ads disabled conversion tracking, personalization and remarketing for some advertisers. Google AI Mode expanded to the UK.  Google AI Mode to help you shop.  Google AI generated menu summaries. 0:00 - Introduction 0:52 - Google Ads disables conversion tracking, personalization and more 2:36 - Google AI Mode expands to the UK 3:52 - Google - help me shop in AI Mode 6:46...

Today we covered  that Amazon seems to have stopped using Google Shopping Ads. Google Ads is adding click and conversions data to RSAs. Google Local Service Ads may be charging more for message leads. There is ongoing post-Google core update volatility won’t calm down. Google Business Profiles shows how many confirmed the attributes. Google about this site tries a question mark again.   0:00 - Int...

This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study on AI Overviews shows clicks significantly drop when AI Overviews are on the page, Google disputes this. OpenAI may be crawling the LLMS.txt file but Google says they won’t. Google says it even makes sense to noindex the LLMS....

Today we covered the Google earnings report and how ad revenue continues to climb.  Google released and alpha version of the Google Trends API. Google on doing SEO for AI Overviews. Microsoft Advertising rolls out Lifetime Budgets for Audience Ads and expands remarketing list sources to 20 campaigns. 0:00 - Introduction 0:36 - Google earnings report 4:00 - Google Trends API 5:18 - Google on SEO fo...

Today we covered the data providers on the June 2025 Google core update.  Pew Research came out with a study on the impact of Google AI Overviews. Google on state by state pricing with Google Search. Google also added branded searches as a new conversion metric. 0:00 - Introduction 0:50 - Google June core update data 2:47 - New study on Google AI Overviews  5:45 - Google Search on state by state p...

Today we covered Google Ads has a new tips section in the optimization score column. Google Ads shows competitive-aware recommendations. Google dropped the sponsored label from related searches. Google said you may want to noindex your LLMS.txt file. Google is testing changes to the more tab in search. Google Search Console has a new logo. 0:00 - Introduction 0:44 - Google Ads recommendation tips...

Today we covered the ongoing Google search ranking volatility.  Microsoft’s Jordi Ribas compared Copilot to Google AI Mode. Google is placing an AI Mode button in the search bar. Google Ads moved AI brand controls under AI Max for new search campaigns.  Google Ads negative keyword lists for Performance Max campaigns. 0:00 - Introduction 0:59 - Google search ranking volatility continues 1:55 - Micr...

Google’s June 2025 core update finished on Thursday after running for 16 days. It was a volatile Google update for a while with some recoveries. Google AI Mode gets Gemini 2.5 Pro and Deep Search but you need to pay. Google AI Mode with only link cards might be a bug. Google AI Overviews now can show many videos. Google Discover officially gets AI-generated summaries. Google Search Console added 2...

Today we covered John Mueller of Google’s comments on sites that get barely indexed.  Google Search Console has new 24-hour comparison views. Google Core Web Vitals metrics seemed to have dropped, but is it a bug. Google Ads change history report can have ghost users. 0:00 - Introduction 0:38 - Google June core update done 2:16 - Google AI Mode with Gemini 2.5 Pro 4:20 - Google AI calling business...

Today we covered John Mueller of Google’s comments on sites that get barely indexed.  Google Search Console has new 24-hour comparison views. Google Core Web Vitals metrics seemed to have dropped, but is it a bug. Google Ads change history report can have ghost users. 0:00 - Introduction 0:46 - Google On Barely Indexed Sites 3:03 - Google Search Console 24 Hour Comparisons 4:19 - Google Core Web V...

Today we covered Google PMax campaigns with new brand asset rules. Google phrase match is losing group to broad match in Google Ads. Google updated its local ranking documentation.  Google Search Analytics API now has new metadata for incomplete data points.  0:00 - Introduction 0:45 - Google PMax brand asset rules 2:04 - Google Google Ads phrase match listing to broad match 6:10 - Google updates...

Today we covered the ongoing Google June 2025 core update and how it was super heated over the weekend. Google Business Profiles missing performance data since June 25th.  Google AI Mode with link only cards. Google AI Overviews with more videos.  Google Ads with apply recommendations in one click from Gmail.  Google Local Service Ads reviews are now managed in Business Profiles. 0:00 - Introducti...

This week we covered the ongoing Google June 2025 core update and how we are finally seeing some recoveries with the past helpful content updates, and some core updates. Google Search Console’s performance report might have a bug with the average position. Google Search Console added a discussion forums search appearance filter. A new study shows AI-generated content ranks fine in Google Search bu...

Today we covered how we are seeing helpful content update recoveries with the latest Google June 2025 core update. Google Search Console may have a reporting bug on average position.  Google Ads is resulting in fewer clicks.  Google Ads API to sunset ad sharing.  Google AI Mode now with Circle to Search and Google Lens. 0:00 - Introduction 1:35 - Google June 2025 core update recoveries 4:44 - Sear...

Today we covered Google’s response to hidden search terms in Google Ads.  AI Content - is it safe or not for Google.  Google Search Console’s new discussion forums filter.  Google video action campaigns to be upgraded to Demand Gen. 0:00 - Introduction 0:48 - Google Ads Hidden Search Terms 2:45 - AI Generated Content and Google 5:30 - Google Search Console discussion forum filter 6:22 - Google Vid...

Today we covered Google AI Mode going fully live in India.  Google AI Mode with follow up search suggestions. Google AI Mode results differ each and every time.  Google Ads Editor version 2.10 is out.  Google Ads updated its political content policy. Google Ads highlights irrelevant bold terms.  0:00 - Introduction 1:00 - Google AI Mode fully live in India 1:58 - Google AI Mode follow up suggestio...

Today we covered how Cloudflare’s CEO said he will get Google to allow us to block AI Overviews without it impacting regular search. Google faces EU antitrust complaints over its AI Overviews.  Google AI Mode can respond in non-English languages. Plus, the Google Keyword Planner tool got an update. And google Merchant Center gets automated shipping updates. 0:00 - Introduction 0:57 - Cloudflare to...

This week, we finally had an official Google update, the June 2025 core update, which seemed to have kicked in on July 2nd. We also had an unconfirmed update on June 28th, days before the core update was announced. Google Search Console updated its Insights report. Google promoted AI Mode with an animated not Google Doodle. Google is testing AI Mode in Chrome. A study from Similarweb shows that cl...

Today we covered  Similarweb data says zero click search is way up since AI Overviews were introduced. Google’s people also ask is showing AI Overviews 12% or of the time, says AlsoAsked.  Google Ads is rolling out AI Max search match type in the search term report.  0:00 - Introduction 0:37 - Google zero click is up a lot 3:06 - Google people also ask showing AI Overviews 12% of the time 5:22 - G...

Today we covered the first signs of the June 2025 Google core update being seen in the wild.  Google Ads message assets will require you to verify your phone numbers.  Microsoft is putting Copilot Search as the first tab in the Bing Search bar. 0:00 - Introduction 1:02  - Signs of the Google June 2025 core update 4:02 - Google Ads message assets phone number verification 5:34 - Copilot Search gets...

Today we covered the June 2025 Google core update announcement.  Cloudflare announced they will block AI bots by default and launched a new initiative named pay per crawl.  Google Ads rolls out video analytics.  0:00 - Introduction 0:30 - Google June 2025 core update 2:26 - Cloudflare block AI bots and pay per crawl initiative 5:54 - Google Ads video analytics 7:36 - Conclusion A daily recap video...