Scaling Out Loud

If you're still manually chasing leads at 11 PM, copying and pasting the same email for the fifteenth time this week, or worse, forgetting to send invoices because you're just too busy, this episode might be worth half a million dollars to you. No exaggeration. Catalina gets brutally honest about the single system that saved her over $500,000 in staffing costs over the past decade. And it's not se...

If you've ever felt confused by conflicting business advice, or worse, followed guidance from someone who's never actually done what you're trying to do, this episode is your wake-up call. Catalina gets brutally honest about one of the biggest mistakes photo booth founders make: taking advice from people who haven't earned the right to give it. Whether it's the hobbyist in your local online commun...

Everyone's losing their minds trying to figure out what's next for 2026. Which booth to buy, which trend to chase, which shiny new thing will make them relevant. And if you're honest, you've probably felt the FOMO creeping in too. Here's the truth: most of what you're seeing hyped up right now is noise. Pure noise. And if you're not careful, you're about to drop serious money chasing trends that d...

You're undercharging. And no, it's not because you lack confidence or don't "know your worth." That's what everyone tells you, right? Just charge more. Believe in yourself. Fake it till you make it. But here's the truth: undercharging isn't a mindset problem. It's a systems problem. In this episode, I'm breaking down the real reasons photo booth owners leave thousands of dollars on the table—and s...

If you're running a six or multi-six-figure photo booth business but still doing everything yourself—from packing gear and chasing down staff to answering every client email—this episode is your wake-up call. You're not the CEO. Not yet. You're the Chief Everything Officer. And that title comes with stress, resentment, and a ceiling you can't scale past. I know this one stings a little. But I say...