Sales & Marketing Playbook: Unleashed

Send us Fan Mail Have you ever wondered why your company struggles to convert leads despite having a robust marketing strategy? The answer might lie in the fundamental misunderstanding that plagues many businesses today. Dwayne Riff, President of Global Source International, joins hosts Craig Andrews and Evan Poland to unpack a critical business truth: sales and marketing are not the same thing. D...

Send us Fan Mail The back-to-school season isn't just for students—it's the perfect time for businesses to refocus and strategize for year-end success. Seasoned sales expert Evan Polin and marketing strategist Craig Andrews reveal the playbook for maximizing your Q3-Q4 performance when summer distractions fade and serious business resumes. We dive deep into the critical task of pipeline...

Send us Fan Mail What if the path to sales and marketing excellence was hiding in your favorite summer pastimes? Evan Polin and Craig Andrews reveal powerful business strategies inspired by golf, baseball, and pickleball in this thought-provoking episode. Golf isn't just about swinging clubs—it's a masterclass in preparation and customized strategy. Like selecting the right club for each...

Send us Fan Mail The halfway point of the year often sneaks up on us—one moment we're setting ambitious goals for January, and suddenly we're staring down July, wondering where the time went. This critical juncture demands honest reflection: Are you on track to hit your annual targets, or do you need to recalibrate? Evan Polin and Craig Andrews deliver a masterclass in mid-year sales str...

Send us Fan Mail What happens when compliance isn't a jail sentence but a collaborative approach to protecting your organization? Today's conversation with Raul, VP and Chief Compliance Officer for Jackson Health System, reveals the unexpected parallels between effective compliance work and successful sales and marketing strategies. With oversight of healthcare compliance for 15,000 empl...

Send us Fan Mail Authenticity isn't just a buzzword—it's the lifeblood of successful organizations. In this illuminating conversation with Rachel Platt, CEO of Platinum HR Consulting, we dive deep into how company culture directly impacts your bottom line and why the alignment between what you say and what you do matters more than ever. Rachel unveils the costly consequences of cultural...

Send us Fan Mail Ever witnessed the classic battle between sales and marketing teams? "They're sending us garbage leads!" versus "They can't close what we're giving them!" This fundamental conflict has existed since the dawn of business itself, but it doesn't have to plague your organization. In this enlightening episode, EOS Implementer James Wisdom joins h...

Send us Fan Mail What happens when a C-suite executive asks the marketing team about bottom-line impact and is met with blank stares? For Mike Strata, that uncomfortable moment became the catalyst for creating Galileo, a revolutionary marketing analytics platform that's exposing the massive blind spots in how businesses measure marketing effectiveness. You're about to discover why the me...

Send us Fan Mail Are you struggling to connect with potential clients? The answer might be hiding in your understanding of customer personas. In this illuminating episode, sales coach Evan Polin and marketing expert Craig Andrews reveal how developing detailed customer personas can transform your sales approach from scattershot to laser-focused. "Personas are only important for salespeople an...

Send us Fan Mail Have you ever felt like your marketing dollars are disappearing into thin air? Or wondered why your sales team struggles to convert seemingly good leads? The answer might lie in how well you understand who you're actually selling to. In this enlightening episode, Craig Andrews and Evan Polin tackle the often misunderstood concept of customer personas and why they're fund...

Send us Fan Mail What if everything you thought about your ideal customer was wrong? In this eye-opening conversation with Kevin O'Connor, Vice President of Strategic Coaching and Consulting for Align5 and scaling up business coach, we uncover the crucial difference between high-revenue customers and truly profitable core customers that can transform your entire business strategy. Kevin chall...

Send us Fan Mail The trade show is over. You've collected business cards, scanned badges, and had promising conversations. Now what? In this final installment of our trade show trilogy, Evan Polin and Craig Andrews reveal the most critical—and most commonly neglected—phase of trade show strategy: the post-show follow-up. We begin with the clear signs of on-floor success that should set you up...

Send us Fan Mail Breaking into new markets demands more than just cold calling and digital prospecting—it requires strategic relationship building. In this episode, we dive deep with Brendan Dodge, networking extraordinaire from VC3, who reveals exactly how he successfully entered the Philadelphia/New Jersey marketplace by leveraging his existing connections. Brendan shares the game-changing minds...

Send us Fan Mail Former architect Alice Dommert reveals how she transformed her corporate wellness company Prasada Whole Being through strategic data management and relationship building. From her first days as an entrepreneur, Alice implemented CRM systems that allowed her team to track every client interaction, analyze engagement patterns, and make data-driven decisions about sales and marketing...

Send us Fan Mail Trade show season is upon us, and success requires much more than simply showing up with a booth and some brochures. Sales expert Evan Polin and marketing strategist Craig Andrews dive deep into what really makes trade shows work for your business during the crucial "at-show" phase. The foundation of trade show success begins before you ever reach the event. Without prop...

Send us Fan Mail Trade shows demand substantial investments of money, time, and resources—so why do so many companies approach them without a comprehensive strategy? In this first installment of our three-part trade show series, we unpack the critical pre-show preparation phase that separates ROI winners from budget wasters. Most organizations focus exclusively on the event itself, missing the opp...

Send us Fan Mail Ready to transform your LinkedIn profile from a digital resume into a powerful business development machine? Our latest episode featuring Angela Dunz, the self-described "Business Development Badass," delivers game-changing insights that will revolutionize how you approach professional networking online. Angela cuts through the noise with a refreshingly direct message: &...

Send us Fan Mail Beholder Agency We provide marketing strategies & services that increase in awareness, sales & engagement. Polin Performance Group We offer strategies to increase sales, maximize performance and increase revenue for businesses. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Send us Fan Mail Unlock the secrets to a powerful elevator pitch in our latest episode of Sales and Marketing Playbook Unleashed! Is your current pitch captivating enough to grab attention in the first 10 seconds? If you find yourself struggling to connect with potential clients, this episode is a must-listen. We dive into the core elements that make an elevator pitch effective, moving beyond the...

Send us Fan Mail This episode emphasizes the critical need for legal professionals to embrace technology, particularly AI, to stay competitive and efficient in today's market. Daya Nafe shares practical insights on redefining success, assessing operational efficiency, and making strategic decisions to drive growth.  • Understanding the importance of a growth mindset  • Exploring the role of A...

Send us Fan Mail The episode focuses on the essential role of accountability in driving business success. Industry professionals Darren Webster, Evan Polin, and Craig Andrews discuss strategies for aligning sales and marketing teams, the importance of actionable goals, and how technology can enhance accountability. • Focus on maintaining fewer, essential goals  • Understand the difference between...

Send us Fan Mail Unlock the secrets to crafting a captivating elevator pitch with expert insights from Evan Polin, president of Polin Performance Group, and Craig Andrews, CEO of Beholder Agency. Learn how to capture attention and make memorable first impressions within the first 15 to 40 seconds of any conversation. Discover the critical importance of tailoring your pitch to your audience's...

Send us Fan Mail This episode explores the interplay between sales, marketing, and legal considerations essential for business growth. Bernard Williams joins us to share insights on avoiding legal pitfalls, the importance of contracts, and the valuable role of fractional general counsel in helping small businesses navigate complex regulations. • Understanding regulatory issues in sales and marketi...

Send us Fan Mail Unlock the secrets to supercharging your business in 2025 by mastering the art of strategic goal setting and content creation. Join us, Craig Andrews and Evan Polin, as we ring in the new year with a powerful discussion on the significance of reflecting on past successes to shape future victories. Evan shares his tried-and-true methods for analyzing client interactions, while Crai...

Send us Fan Mail What happens when a county prosecutor takes a bold leap into the world of criminal defense? We sit down with Dan Rosenberg, managing partner at Rosenberg Perry Associates, to uncover the strategies that have made his firm a standout in aggressive legal marketing. Dan takes us on his unique journey, sharing how questioning norms and embracing unconventional methods have been key to...