SaaS Sessions

In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework.  With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging. Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself. She also shares her...

In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain. RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wallet share expansion. If you’ve ever booked travel online, you’ve experienced RateGain.  Ankit has over 15+ years of experience, and he shares his thoug...

In this episode, I hosted Semir Jahic who is a Global Expansion Leader at Clari. He is also an LP at Stage 2 Capital. Semir was the first hire for Clari in Europe and helped them expand into the region. Since then, he's helping Clari expand its operations globally. Expanding your SaaS business globally is a challenge. And Semir points out the traits of the right market for expansion. He also...

In this episode, I hosted Aditi Sinha, Co-founder of Locale.ai to talk about pivoting at an early stage. Aditi talks about the story behind building Locale and how over time they decided to pivot their original product. She also shares how they go the idea for the pivot and why it was necessary for the growth. And how they communicated it to their internal employees, customers, and investors. Pivo...

In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing. Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever. We discussed what constitutes a lead nurture program. How to build one? And what role does marketing automation play in these programs...

In this episode, I hosted Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee). He has over a decade of experience in B2B SaaS Marketing at companies like FusionCharts, Freshworks, and Chargebee. I spoke to Vikram about marketing funnels and what role they play in a marketing function of a B2B SaaS. Discussed the full-funnel breakdown and different stages involved in a sales-led mo...

In this episode, we hosted Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee. As a Chief of Staff, Kanika shares the roles and responsibilities that are required for anyone who wants to get into this role. From her experience, she shared when should a company actually hire for this role? And also how do you measure success for it? For someone who is trying to get hired as...

In this episode, we hosted Girish Redekar, Cofounder at Sprinto to talk about the importance of security and compliances for SaaS startups whether you're selling to other startups or SMBs or enterprise companies. Girish is a second time founder with Sprinto. Previously he was the founder of RecruiterBox which saw an amazing exit. Post the exit, Girish worked on several amazing ideas and Sprin...

We hosted Abhash Kumar, VP of Marketing at Springworks to talk about building a culture OS in this episode.  Abhash has nearly a decade of experience at high-growth companies like BYJU's, YourStory, and now at Springworks. Springworks is one of the fastest-growing HR tech companies in India known not only for tech but also for their innovative culture OS. Abhash shares the playbooks and all t...

We hosted Kausambi Manjita, Founder & CEO at Mason, in this episode. She was a guest on the S4E5 of the show previously. Mason is the no-code automation engine - made for commerce. In the episode, Kaus talks about tapping on the no-code wave focusing on the eCommerce vertical. She also shares their exciting experience in pivoting from Kubric to Mason. Connect with Kaus on LinkedIn - https://ww...

In this episode, we hosted Ruchin Kulkarni, Co-founder of Toplyne.io to talk about product-led growth. Toplyne helps sales teams at product-led companies convert their freemium users! Prior to this, Ruchin was with Sequoia overlooking the growth stage investing in SaaS, dev tools, and enterprise software. While at Sequoia, he worked with a bunch of PLG companies. Ruchin shared about the opportunit...

In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics. We start with discussing how B2B marketing has changed over the years, and how the change has affected data capturing. Also, how new types of GTM influence analyzing the data. Are we in the Data 3.0 world? Data 1.0 was about capturing; Data 2.0 was about stitching it a...

In this episode, we hosted Arjun Pillai, former Founder & CEO at Insent.ai and currently SVP Products and Growth at ZoomInfo, to talk about Insent's exit to ZoomInfo. Insent.ai is Arjun's second exit. He exited his first company, Profoundis, to FullContact back in 2016. Post which, he went on to build Insent.ai, which got acquired within three years. We talked about the entire journe...

In this episode, we invited Sairam Krishnan, Marketer in Residence at Accel, to talk about Storytelling. Sairam has over a decade of experience in Marketing with companies like Freshworks, Wingify, iMocha, and currently Accel. We start by talking about what got Sairam interested in storytelling when he joined Freshworks back in 2011. Sairam talks about how to tell a story for each audience. Whethe...

In this episode, we hosted Sreedhar Peddineni, Co-founder at GTM Buddy. Sreedhar has been in the SaaS industry for over 2 decades now. He started his first company, Host Analytics back in 2001. In 2011, he cofounded Gainsight (previously JBara Software) along with Jim Eberlin. After a great exit with Gainsight, Sreedhar is currently building GTM Buddy where they are enabling the sales team achieve...

In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment. We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow. Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment. Moving upmarket means a...

In this episode, we hosted Arundhati Balachandran, Senior Director, Customer Success at Chargebee, to discuss being data-driven in the customer success world.  Arundhati made the shift from Sales to Customer Success at Chargebee and is now leading the team.  She talks about the imp metrics for CS teams and the less popular but critical metrics they track at Chargebee. She also emphasizes the Net R...

In this episode, we hosted Ashwin Krishna, Marketing Director at Tact.ai. We talked about building a locally relevant and globally scalable GTM strategy. Ashwin is a B2B marketing and growth leader with strong commercial acumen and a 15-year track record inspiring teams to deliver hyper-growth in SaaS companies across the Middle East, APAC, and the USA. We discussed getting to know the marketing b...

In this episode, I hosted Smriti Chopra, Product Marketing at Zapier to talk about building the alignment between the PMM team and other teams. Smriti was previously managing APAC Partner Marketing at Hubspot and has rich experience in B2B marketing plus taking several products to market over the years. We discussed the goals of the PMM team and what makes it the catalyst for business growth? Smri...

In this episode, we hosted Steffen Hedebrandt, Cofounder of Dreamdata.io to talk about B2B revenue attribution. Dreamdata.io is a B2B revenue attribution platform. We discussed how Steffen started Dreamdata and what piqued the idea in his mind. We also talked about the GTM strategies and playbooks their team is using to conquer this market. All this and more with Steffen in this episode. Connect w...

In this episode, I hosted Sandhya Tomer, Director of Customer Success at Whatfix to talk about her experience in Customer Success. She explains the proactiveness of Customer Success vs the reactiveness of Customer Support. She also believes that consultants can be good at Customer Success. All this and more with Sandhya in this episode. Connect with her on LinkedIn - https://www.linkedin.com/in/sa...

In this episode, we hosted Veekshith Rai, Co-founder, and COO at Finly.io Finly simplifies accounts payables for businesses. Veekshith was working on 5 ideas that they directly pitched to the investors. One of them emerged, and it was Finly. Veekshith talks about this approach and how it helped them build the company. He also talks about their objectives for 2021 and how they're expanding to...

In this episode, we hosted Kausambi Manjita, Founder & CEO at Kubric to talk about her journey with Kubric. Kubric is an AI-driven automation tool for designers and marketers. How did she start Kubric? How did they hire their first few people? Kaus also talks about how is Kubric scaling up in India. All this and more with Kaus in this episode. Connect with Kaus on LinkedIn - https://www.linked...

In this episode, we hosted Lavanya Gopinath, Director of Operations at Chargebee, to discuss various ops functions in a SaaS company. Lavanya introduces the ops functions and their roles & responsibilities. She also explains how you can set up the ops functions at your org. Connect with Lavanya on LinkedIn - https://www.linkedin.com/in/lavanyagopinath/ Visit our website - https://saassessions....

In this episode, we hosted Sowmya Moni, Director of Marketing at Incture. Incture is the largest provider of digital applications and tech solutions on various SAP platforms. Sowmya talks about how she segments their ICP to ensure high conversion rates. She also shares how to personalize the marketing activities for each of these segments.  All this and more with Sowmya in this episode as we take...