Retail Mashup

Part 1 of the Retail Mashup podcast focused on brand identity from the social media platform and messaging perspectives . In part 2, DeAnn and I discussed how brand identity could be improved through regular assessment, employee training, data gathering, and failure adaptation. We included examples from Balenciaga, JCPenny, REI, and Chick-fil-A and introduced concepts like Net Promoter Score, metr...

This episode focuses on how retailers should navigate around their brand identity through influencers, social media platforms, and backlashes. DeAnn Campbell and Larry Leung discuss how Twitter and Facebook's changes can impact brands. Additionally, brand ambassadors or even company founders can materially impact a brand if they do not act according to the retailers' values.

The first Retail Mashup podcast episode had a great response. DeAnn and I decided to build on the discussion with Part 2 focusing on how music artists, entertainers, and other brands can prolong engagement with fun pop-up experiences.

In this first episode of the Retail Mashup podcast, we will discuss the ultimate physical and digital pop up experiences featuring BTS, Harry Styles, Beyoncé, and Selena Gomez. Additionally, we navigate around pop stars and the art of authenticity when it comes to engagement and selling their brand.