PR's Top Pros Talk

Ivan Ruiz, Partner, Digital Health and Strategy at  FINN Partners , explains how generative AI is reshaping the way healthcare clients approach content strategy. He highlights how organizations can combat misinformation and maintain visibility across AI-driven platforms. D S Simon Media is well-known as a leader in the satellite media tour industry. The firm produces tours from its studio and mult...

Moon Kim, Executive Vice President and Corporate Practice Lead at  M Booth , encourages communicators to stay curious about the evolving role of AI. She discusses how to find the right balance between human creativity and AI-generated content. She also offers insights into how junior and senior staff are adopting the technology. D S Simon Media is well-known as a leader in the satellite media tour...

Storytelling has become an essential marketing strategy that helps brands forge lasting connections with their audience. Nandini Sankara, Vice President, Marketing and Brand Strategy, and Spokesperson for  Suburban Propane , highlights the pivotal role storytelling plays in shaping brand perception. She offers strategic insights for creating narratives that capture attention in a fun and engaging...

Lori Rosen, President of  Rosen Group , joins Doug Simon, CEO of D S Simon Media, to discuss the evolving role of public relations in a fast-changing media landscape. Lori highlights the lasting value of earned media and offers insights on how to extend its impact. She also provides insightful and strategic advice on pitching. D S Simon Media is well-known as a leader in the satellite media tour i...

Greg Efthimiou, Vice President of Public Relations at  GoDaddy , discusses the web services company’s brand transformation based on a reorientation toward serving small business entrepreneurs. He highlights GoDaddy's ‘culture of experimentation’ to promote innovative ideas. Greg also reflects on the company’s 2025 Cannes Lions award-winning Super Bowl ad campaign. D S Simon Media is well-known...

Jennifer Lowney, Global Head of Communications for  Citi , emphasizes the importance of external audiences and how they influence messaging. She highlights the value of strong partnerships with agencies when executing projects. She also discusses the importance of understanding where consumers are sourcing their information. Learn more about D S Simon Media

Jon Henes , Founder & CEO of C Street Advisory Group , breaks down how clear, consistent messaging brings teams into sync and powers transformation. From boardrooms to political campaigns, Jon walks through his proven playbook of how to turn communications into a competitive advantage. Learn more about D S Simon Media

Preparing for Spanish-language media interviews is about proper transcription and building connection. Sonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and founder of Zaid Communications , highlights the importance of crafting culturally resonant messages that truly speak to Spanish-speaking audiences. In this conversation, she shares thoughtful advice on how to choose...

Mercy A. Quaye, President and Founder of The Narrative Project , analyzes emerging nonprofit trends. She discusses the evolving role of objectivity in the industry and highlights a growing emphasis on nonviolent communication. She also shares approaches for advancing progressive initiatives in today’s political environment.

Kat Jones, Founder of  Motiv , shares her expertise in working with fandoms. She emphasizes the importance of securing media coverage that resonates with specific audiences. She highlights the powerful impact of collaborating with creators. She also talks about the values that keep fanbases connected.

Florence Quinn, President and Founder of Quinn PR , offers expert insight into the evolving travel landscape. She shares her advice on how to make travel stories stand out. She also highlights strategies for engaging a broad spectrum of travelers, including luxury consumers. Learn more about D S Simon Media

Richard Dukas, CEO and Founder of Dukas Linden Public Relations (DLPR) , emphasizes the importance of strategic media coverage that drives impact for clients. He explains how earned media can deliver extended value when amplified across social media and other owned platforms. Richard also details how the agency consistently secures coverage in top-tier outlets by combining an in-depth understandin...

Rachel Catanach, General Manager and Senior Partner of New York and Boston at  FleishmanHillard , talks about the challenges brands face today. She explains how synthetic audiences can be a valuable tool for message testing. She also shares valuable resources companies can use to prepare before launching a campaign. Learn more about D S Simon Media

Tyler Perry, Co-CEO of  Mission North , highlights findings from the agency’s annual Brand Expectations Index survey, diving into some of the most pressing issues faced by communicators today: AI and DEI. She explores how AI companies should communicate in a way that builds trust and protects against reputational risk. Tyler also reflects on the role communicators play in driving meaningful change...

Brian Hoyt, Vice President of Communications and Industry Relations for  EF World Journeys , provides an in-depth look at the company’s travel brands. He talks about the evolution of public relations. He also shares how artificial intelligence, video content, and broadcast media are being used to enhance brand visibility and engagement. Learn more about D S Simon Media .

Mathew Shearman, Global Chair of the Health Practice at  APCO , shares key insights from APCO’s Pulse Check Study:  “Bridging the Gap: Tackling the Health Trust Challenge in a New Era.”  Mathew discusses the role of trust in navigating misinformation. He outlines how organizations can proactively prepare for a range of crisis scenarios. He also highlights the importance of strategic communication ...

What’s one skill every communicator should prioritize? Active listening. Jacqueline Long, President of Evins Communications , highlights how this powerful skill enhances storytelling and strengthens relationships. She offers practical advice to help communicators at any level sharpen their listening skills and create more meaningful connections.

Jen Dobrzelecki, Senior Vice President and Healthcare Group Lead at Padilla , discusses the evolving landscape of healthcare news coverage. She outlines key components of an effective interview, offering valuable guidance for spokespeople. Additionally, Jen highlights the critical role of adaptable PR strategies.

Ken Kerrigan, Senior Vice President and Co-Lead of the Business & Professional Services Practice at  The Bliss Group , and Doug Simon, CEO of D S Simon Media, engage in a compelling conversation about PR trends. They discuss how local TV news remains a trusted and highly effective media outlet for reaching audiences. Ken emphasizes the critical factors communicators should consider before laun...

Roger Bolton, Former CEO of the Arthur W. Page Society and Doug Simon, Founder & CEO of D S Simon Media, engage in a thoughtful conversation about effective leadership practices. With so much external pressure to take a stand on every issue, Roger explains why companies should focus on staying true to their core values. He shares his collaborative approach to decision-making, ensuring that eve...

Sean Layton, Executive Vice President of Earned Media at Zeno Group , shares key trends shaping the media landscape and Zeno's strategy for looking beyond legacy media for great opportunities. He explains how to select the right spokespeople and messaging considerations.

What’s ahead for communicators in 2025? We asked 14 of PR’s Top Pros to share their key insights in this episode of What to Watch for in 2025. Featured communicators: Doug Simon, CEO of D S Simon Media Sonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and Founder & President of Zaid Communications Roger Bolton, Former CEO of the Arthur W. Page Society Jen Dobrzelecki...

Shauna Keough, President of U.S. Public Relations at  Syneos Health , shares how she applies behavioral science to build stronger client relationships. She emphasizes the importance of understanding key factors like risk and work-life balance to gain deeper insights into client mindsets. Shauna also explains how she leverages these insights to strengthen her partnerships and drive success.  Learn...

In our recent episode of PR’s Top Pros Talk, Mike Rosich, CEO of Current Group, shared how mid-sized agencies are uniquely positioned to blend scale, creativity, and strategic agility. He emphasized the importance of building inclusive, audience-first operations and fostering bold, insight-led creativity that earns authentic connections in a polarized world. Drawing on his journey from DNA Communi...

Liz Reilly, Senior PR Manager at  Next PR , highlights key trends from the agency’s client survey. Liz and Doug discuss how clients are increasingly open to exploring innovative strategies to boost brand awareness. They explore the rising trend of employees becoming influencers within their own areas of expertise on social media. Liz also shares valuable insights on how to generate media attention...