PR's Top Pros Talk

How can organizations expand crypto coverage to the general public? Arielle Sobel, Head of Global Communications at 21Shares , highlights the importance of having spokespeople who can explain the complex nature of crypto in simple and digestible terms to increase audience awareness. Arielle also briefly elaborates on how she uses Twitter as a valuable resource in finding breaking stories facing th...

How can brands get the most out of a front-page story opportunity? Kate Cronin, Chief Brand Officer at Moderna , highlights the value of educating reporters and spokespeople and mistakes to avoid. Kate also shares how her team manages the spread of false narratives by building trust and understanding with reporters. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@...

Is health equity good for business? Kristie Kuhl, Global Managing Director of Health and Wellness at Zeno Group , dives into the challenges of effectively communicating health issues in the current environment. Kristie also discusses the importance of using the correct language when referring to a group of people who have a disease or disorder. To share your feedback, contact: Doug Simon: dougs@ds...

How can brands effectively break down the silos between marketing and communications? Martha Boudreau, Chief Communications & Marketing Officer at AARP , shares best practices and highlights the importance of creating a clear brand voice. Martha also discusses the shift in aging and the need for marketers to challenge their assumptions on the matter. To share your feedback, contact: Doug Simon...

Why should earned media be at the front and center of a brand’s PR strategy? Michael Rinaldo, President of Interdependence Public Relations , highlights earned media’s effectiveness to build credibility in front of a wide audience. Michael also dives into the interdependent relationship between PR professionals, reporters, and spokespeople as the media industry continues to evolve. To share your f...

Why do lawyers need PR people? Gina Rubel, Founder and CEO of Furia Rubel Communications , breaks down the function of PR for legal clients across B2B and B2C. Gina also discusses examples of when law firms should be speaking to the media. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com

How can theater companies use communication tools to engage with their audiences? Shonali Burke, Chief Marketing Officer at Arena Stage , shares some nuances of theater PR and how other types of brands can benefit from the practices. Shonali also emphasizes the importance of understanding data and using active influencers to elevate your brand.

How can communicators connect with reporters in a meaningful way? Curtis Sparrer, Principal of Bospar and Eric Chemi, SVP of Broadcast Strategies at Bospar , discuss best practices for pitching a story to top tier reporters without wasting their time. Curtis and Eric also share why brands need to take a stand on social issues early and decisively. To share your feedback, contact: Doug Simon: dougs...

How can communicators get the most value out of data analytics? Geoffrey Sidari, Senior Vice President of Analytics at WE Communications , offers best practices on developing a data strategy and necessary skillsets. Geoffrey also shares predictions on the future of data analytics in communications. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com -...

What does an inclusive workplace look like today? Andréa Richardson, Global Head of Diversity, Equity & Inclusion at Zeno Group , emphasizes understanding various generation’s preferred working styles and allowing employees to thrive in custom ways that fit their needs. Andréa also shares how reverse mentorship programs open minds and conversations between different levels of management. To sh...

Where can communicators maximize the value of earned media? Carolina Lopez Herz, Senior Vice President & General Manager of 5WPR Miami, highlights the importance of having a good sense of the media landscape beyond traditional channels. Carolina also shares examples from the world of crypto where active conversations are taking place on new and emerging platforms. To share your feedback, conta...

Is being a people person enough to qualify you as a PR professional? Sharon Reis, Principle of The Reis Group , highlights the importance of analytical skills and love for brands and news consumption as key assets in a communicators toolbox. Sharon also discusses the need for increased focus on team well-being.  To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news...

How can communicators continue to tell compelling stories about their clients? Robin Verges, Senior Vice President of Rubenstein , shares how to use visual elements effectively to enhance your pitch. Robin also offers tips on building strong relationships with the media by building mutual trust. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 21...

How can communicators use data to generate earned media coverage? Michael Brito, Global Head of Analytics, Zeno Group , shares how his team gathers media coverage insights through the lens of supply and demand. Michael also reflects on the skillset that a data and analytics person needs to impress potential clients.  To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or...

Mike Rosich, General Manager of dna Communications , a boutique health communications agency, reflects on how his team uses a patient focused approach in its campaigns. Mike also shares the benefits of partnering with advocacy groups to drive real impact on real people. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info g...

Is in-person shopping making a comeback? Dara Busch, CEO, 5WPR , offers insights from the company’s 2022 Consumer Culture Report. She shares examples of how brands are shifting their strategy to put a bigger emphasis on the in-store experience. Dara also dives into the increased demand from consumers drives for brands with ethical and sustainable products and packaging.   Download 5WPR’s...

Why should companies invest in employee action groups? Tracey Cassidy, Partner & General Manager of Allison+Partners , New York and Jill Feldman, Partner & Managing Director of Allison+Partners , discuss their journey of growing a successful Women’s Leadership Program. Tracey and Jill also explain how leaders can advance female representation through visibility and conversation. To share y...

How has entertainment publicity changed with the rise of streaming? Alison Grand, President of Grand Communications , shares how streaming has given PR pros the opportunity to land even more media coverage. Alison also reflects on the increased demand for diverse and inclusive children’s entertainment. Find out what Arthur and his friends are doing now here . To share your feedback, contact: Doug...

How can you find clients that inspire your workforce? Dale Bornstein, CEO, M Booth , emphasizes the importance of forging relationships with clients that energize your team and view them as partners. She also offers advice on how to foster company culture in a hybrid environment by replicating moments of togetherness. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or new...

Why should communicators use earned media to get their message across? Jeanniey Walden, Chief Innovation and Marketing Officer at DailyPay , offers insights into how the brand ties its messages into the news stream to add benefit to the story of the day. Jeanniey also discusses how she differentiates her role between short-term and long-term objectives. To share your feedback, contact: Doug Simon:...

What lessons can PR professionals learn from Unicorn CEOs about communications? Brendon Craigie, CEO, Tyto , discusses the importance of prioritizing authentic storytelling to have complex topics resonate with massive audiences. Brendon also outlines the unique challenges that Unicorn CEOs face such as mitigating workloads for a fast-growing staff and handling high-pressure situations from a young...

What do communicators need to keep in mind when building an executive visibility strategy? Janine Savarese, CEO of NextTech Communications , shares the importance of building initiatives around topics that leaders are passionate about to avoid purpose washing. Janine also breaks down how to navigate visibility strategies for a CEO of a household brand versus a start-up. To share your feedback, con...

How can organizations increase awareness around DEI? Maria Rodriguez, President & CEO, Vanguard Communications , urges employers to abandon the assumption that employees only want to work on projects that align with their identities. She shares the value of having open conversations with staff members about what projects they are passionate about and comfortable working on. Maria also recommen...

How can new hires set themselves up for success during onboarding? In the second part of the discussion, Tiasha Stevenson, Vice President, Director of Creative and Agency Resourcing, Golin , emphasizes the importance of listening and being intentional about getting to know your team members to develop strong relationships. Tiasha also highlights the need for employers to create business resource g...

How can professionals be intentional about their skillset when searching for new career opportunities? Tiasha Stevenson, Vice President, Director of Creative and Agency Resourcing, Golin , shares insights on how to successfully land a new role within your own organization or with a new employer. Tiasha also offers advice for hiring managers to look for candidates who would be a “culture add” rathe...