Profit by Design

Have you thought about hiring a business coach but aren’t sure if it’s worth the investment? We are breaking down the real ROI of coaching—what it costs, what you gain, and how to know if it’s the right move for your business. You’ll discover how to discern between tangible and intangible ROIs and how to know if you’re ready for a coach. This topic is near and dear to our hearts because we are obs...

Are you struggling to break free from the survival trap? We want to help you turn things around! Everything depends on your decisions, and you want to make decisions that will move your business forward, but how? Join Tap the Potential’s Lead Strategist, Melissa Kay, and Dr. Sabrina Starling, The Business Psychologist and TEDx speaker, as they cover this topic today. Discover how your clear, compe...

Are you ready to move your business forward? If you’re struggling to find the hours to “get it all done” or unsure where to focus your time and energy, this episode is for YOU! We are diving into proven strategies for carving out time to work ON your business, not just IN it. You’ll learn how much time you should be working and how to create more time to get started. Melissa Kay, the Lead Strategi...

Are you struggling with time management as a business owner? The key is not working harder but having a reason to work less! In this episode, Melissa Kay dives into why time-blocking and delegation might not be enough, and how having a purpose for your time can transform your productivity and life. You’ll learn why overworking leads to burnout and inefficient time management, the power of creating...

Unplugging from your business is THE key to solving your biggest problems. Sometimes, the best way to move forward is to hit pause. Join Dr. Sabrina Starling and Melissa Kay to discover how constant overworking drains your productivity, the psychology behind the power of brain breaks, and practical tips for successfully unplugging without sacrificing your business’s growth. Listen now to learn how...

Taking care of yourself and your team is the key to long-term success. Preventing burnout in entrepreneurs has been a major focus of Dr. Sabrina Starling’s research on the causes and cures for burnout in high-pressure work environments. Melissa Kay leads today’s conversation with Dr. Sabrina, “The Business Psychologist,” as she shares the powerful next step you can take to prevent burnout and thri...

We are thrilled to interview Geeta Nadkarni again, joined today by her husband, Pat. You may remember Geeta’s story from the Profit by Design podcast, Episode 339 , and we are excited to hear more from her and Pat. Join Dr. Sabrina Starling and Melissa Kay for this insightful interview! Pat Blain is the “Problem-Solving Pinball Wizard” who brings 15+ years of broadcast experience to their brand, w...

Do you feel that no one understands what you’re experiencing as a business owner? Many times it seems like you are alone, stranded on a deserted island, and everything depends on you. Dealing with ALL the emotions can be one of the biggest challenges, especially when feelings of loneliness and isolation hit you hard. The truth is that you are NOT alone, and your feelings are typical for business o...

Imagine working half the hours you do but still achieving the same, or even better, results. Is it possible? Yes! In this episode, Dr. Sabrina Starling shares how she transformed her workweek by handing off client delivery to her talented team, all while maintaining the success of her business. Learn how to design your work around your life and build the legacy you’ve always wanted. Are you ready...

Do you ever feel that you are going above and beyond for your clients but still not getting the results you want? Today’s episode explores how to deliver exceptional value to your clients without the risk of over-delivering. You’ll learn our tried-and-true systems for understanding client needs, finding your sweet spot, and delivering with purpose. Join Melissa Kay and Dr. Sabrina Starling to lear...

Catch today’s episode as Dr. Sabrina Starling interviews Geeta Nadkarni. Her story is a masterclass in the art of reinvention, and she shares how anyone can rewrite their own success story using her groundbreaking frameworks. You’ll learn how working smarter–not harder–can transform your business and life! Geeta Nadkarni went from being a 12-year-old journalist to building a $2.4M coaching empire–...

Are you missing important growth opportunities? Discover how overlooked opportunities can help solve your business challenges! No matter your challenges, today’s guest says, “There is a deal for that!” Join Dr. Sabrina Starling and Corey Kupfer for insights into solving hiring challenges through deal-making. You’ll learn how a deal-maker’s mindset will solve your business challenges, best tips for...

I’m getting real with you today and publicly sharing about the most vulnerable time in my life. I’m opening up about my personal story and the hardest season I’ve faced. More importantly, I’m sharing how my team carried me through this time. The real truth is that work isn’t just about business, but it can support your life in ways you never expected. From this conversation, you’ll gain powerful l...

Are your A-players on the verge of burnout? As a business leader, it can be easy to overlook the needs of your top performers, assuming that they’ll always push through to get the job done. But what happens when your A-players start to crack under pressure? In this episode, we dive deep into the hidden costs of burnout, including losing your top talent or risking their health. Learn how to foster...

Today, Dr. Sabrina Starling and Melissa Kay chat about how micromanaging can really hurt employee morale, lead to burnout, and interfere with team efficiency. They talk about how crucial it is to build a workplace where autonomy and trust are front and center, which can boost performance, job satisfaction, and keep employees around longer. They stress that business owners need to get better at del...

Are you a business owner who can fully trust your team–and let go? That’s very different situation from being a business owner who is stuck in the weeds of the day-to-day and can’t be the visionary for their business. Today’s episode is inspired by recent discussions with several business owners in our Better Business Better Life program about freeing up their time to be the visionary for their bu...

Today, Melissa Kay and Dr. Sabrina dive into what it means to "lead with love" in their organization. Melissa shares her appreciation for Dr. Sabrina's supportive way of leading, which focuses on mentoring and creating a healthy work environment. They chat about how important one-on-one meetings are, encouraging vulnerability, and building a culture where everyone feels safe and supported. They al...

Retaining team A-players on your team can sometimes be difficult. Today, Dr. Sabrina Starling and Melissa Kay delve into the critical topic of retaining high-performing employees, often called "A-players." They’ll highlight the significance of fostering a supportive environment that prioritizes employee growth and development, which is essential for both individual and organizational success. You’...

You’re in for a treat in today’s episode as Melissa Kay, Lead Strategist at Tap the Potential, interviews Donna Leyens. Donna founded Pumpkin Plan Your Business and has helped thousands of small business owners transform their businesses. Join Melissa and Donna to learn more about marketing that works to attract your ideal clients! Profit by Design is a Tap the Potential Production. Show Highlight...

Your dreams are WHO you are! They are the core essence of your being and the purpose for which you were created. Melissa Kay and Dr. Sabrina Starling share their big dreams from a year ago and what’s happened since then. You’ll hear how they’ve dialed in the action plans for Tap the Potential clients to streamline services and upgrade the quality of the services delivered by Tap the Potential . Jo...

Today’s episode is the second part of our Strategic Planning Series. Hopefully, you’ve listened to Part 1 and downloaded your copy of the Strategic Planning Guide and 2025 Planner. Get them now by clicking this link . You’ll need these resources to take full advantage of everything we are offering in the Strategic Planning Series. Creating your vision and instituting accountability are crucial to...

A focus on strategic planning for the new year has been a longstanding tradition at Tap the Potential , and we work diligently to expand and refine this process each year. For this two-part series that begins in this episode, please download your Strategic Planning Guide and the 2025 Tap the Potential Strategic Planner today. I hope these two episodes will excite you about having some thinking spa...

What is the BEST way to leverage AI technology in your business? In this episode, Dr. Sabrina Starling is joined by David Jenyns, the author of SYSTEMology , a book we highly recommend to all our clients at Tap the Potential . Join us to learn how AI is changing systems documentation, how to build a culture of systems, and how to overcome resistance.  David Jenyns, a previous guest and good f...

In this episode, the Tap the Potential team gathers to celebrate and shine the Great Place to Work Spotlight on Tammy Little, a phenomenal client and the founder and CEO of Ghost Crew, FTC Group, and Summit Accounting Partners. She brings over three decades of diverse accounting experience and a fervent drive for business success. She has a BSBA in accounting from Appalachian State University and...

Are you ready to make 2025 your best year yet? Let’s start by asking ourselves what we are grateful for today. In this episode of the Profit by Design Podcast, we’re diving into how to build a resilient business and a life you love–starting with making decisions based on love, not fear. Join us as Dr. Sabrina Starling and Melissa Kay share powerful insights on living a regret-proof life and why pr...