Private Practice Elevation with Daniel Fava

I've reviewed and viewed many therapist website s in my years as a web designer and photography is often one of the "hit or miss" elements I see. Having great photos of yourself on your website can be a simple but impactful way to make you stand out as an expert, professional and, well, friendly therapist. Portraits of yourself can either distract or add to the design of your private practice webs...

Your therapy website is ground zero for attracting your ideal client to your private practice and hopefully converting them into a paying client. But as time goes on and your practice grows, you're sure to attract some clients that may not be  a great fit for you.  Remember, you can't be all things to all people. As you grow, y ou'll want to repel the types of clients that you know won't be a good...

In episode 3 of this podcast, I interviewed Paul Thomas, my friend from down under who created his own private practice website and was able to get it ranking #1 in Google for a number of keywords. A lot of our conversation focused on the type of content he created on in order to pull that off. And the strategy he used is one that I often talk about... It's about creating specific pages for each a...

Whenever I ask my audience what's the biggest challenge they have with online marketing, getting traffic to their private practice website always comes up. You could spend thousands of dollars or thousands of hours and have the most beautiful, well-designed website on the planet. But if you do nothing with it, no one is going to see it. And more traffic to your private practice website means more...

You may have heard it said that one of the best ways to get organic traffic from Google is to create what's called, "specialty pages." These are those highly-detailed, informational pages on your website that are specific to the specialties or services you offer in your private practice. What makes this such a good website strategy is that it allows you to be super specific with each page, creatin...

Back in 2013 my wife and I had the adventure of a lifetime as we hiked over 80 miles round trip to Mount Everest Basecamp. I remember those long days of following our guides up steep exhausting mountain sides followed by quick descents. All the while wondering whether we'd get to basecamp or not. Sometimes, we couldn't even see Everest in font of us as we walked on through the cold, headaches poun...

With online marketing, it's often said that you can't grow what you don't measure. No matter what your private practice business goals are, keeping track of certain metrics - not only pertaining to your website but your entire business - is paramount to moving your practice toward reaching those goals. How will you know you hit a goal unless you actually measure the results of your actions? In thi...