Pretty Busy

"Failure is not an option"; This week, Aimee sits down with Abby Price, founder of NYC-based custom embroidery brand Abbode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Aimee for her first episode back in New York after a busy season of travelling, preparing for the holidays, and opening a new store on Bond Street in London. Aimee talks about what she is looking for when hiring another leader for her global brand Odd Muse London. Enjoy! Follow @podmusepodcast on Instagram for weekly guest announcements, updates, clips, and for the chance to get involved with...

In this solo episode, Aimee sits down from Odd Muse’s New York store to share an honest update on life in the city. From navigating the move and settling into a new routine, to the highs, challenges, and little moments that make New York feel like home, Aimee takes you behind the scenes of this exciting chapter. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode, Aimee opens up about Odd Muse’s scariest moments to date. Aimee shares the setbacks that shaped her journey as a founder. She reflects on what these challenges taught her, and how she plans to avoid them in the future. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this your front-row seat to the world of Odd Mu...

This week on PodMuse, we’re diving into life beyond the title of 'founder.' Aimee explores what it means to be known for the brand you built-and what happens when you’re ready to evolve beyond it. She opens up about balancing family life with building a business, the personal challenges she’s faced since launching, and what she’s hoping to reconnect with this year in New York. So, if you're a true...

This week, Aimee takes the mic solo for the very first time. In this special episode, she walks you through her personal 9-step framework for building a successful brand- from finding your purpose to standing out in a crowded market. Whether you're just starting out or looking to level up, this episode is packed with actionable insights. So, if you're a true Muse, an aspiring brand founder or simp...

This week on the podcast, Aimee is joined by PerfectTed co-founder Marisa Poster to talk all things matcha. Marisa shares the inspiring story behind building one of the UK’s leading matcha brands, the matcha latte that almost made it to market, and the last-minute pitch that landed her a deal with none other than Steven Bartlett on Dragon’s Den. So, if you're a true Muse, an aspiring brand founder...

In this episode, Aimee dives into the reality behind the phrase 'pressure makes diamonds.' From pulling off a full fashion show in just six weeks to launching a New York pop-up store at lightning speed, she shares the behind-the-scenes chaos and creativity it takes to make big things happen fast. Expect candid stories, lessons learned, and the unfiltered truth about what it’s really like to operat...

On this week's episode Aimee sits down with Luxe Collective founder Ben Gallagher to talk through the highs and lows of running a self funded business. They dive into what it's really like working with family, the break in that cost thousands and the closure of his first business. So, if you're a true Muse, an aspiring brand founder or simply fashion-obsessed (we totally get it), consider this you...

On this week’s episode of PodMuse,  Aimee dives into the world of manufacturing- from the perspective of a startup founder navigating production for the very first time to scaling with trusted partners. Discussing the questions you should be asking as a first time brand and the red flags no one talks about when manufacturing. So, if you're a true Muse, an aspiring brand founder or simply fashion-o...

Isobel Lorna is a British luxury lifestyle content creator and the founder of Voir Social, a TikTok-focused creative agency based in London. With over 1.6 million followers across TikTok and Instagram, she’s known for creating viral, value-driven content that blends authenticity with aspiration. After growing her own platforms, Isobel launched Voir Social to help brands and creators succeed on Tik...