Ponderings from the Perch

What do you think of when you hear the word “access?” Do you think of exclusive backstage tickets, a master key, or getting your foot in the door? In this episode, Momma Bird Priscilla McKinney and Michael Roderick, host of the podcast “Access to Anyone,” discuss how access is less about sneaking in, and more about sharing interest. Michael went from being a high school English teacher to a Broadw...

If you really want to fulfill your lifelong dream of swimming through gold coins like Scrooge McDuck, you’re going to need to make some smart marketing decisions. Does anybody know a way to drive real, ready-to-buy-things customers to your website? Like - we’re talking 50% more customers than are driven organically? Anyone? Oh look! It’s Priscilla and Kahlief! In this episode of Ponderings from th...

Feeling stressed? You’re not alone. Studies have shown that 80% of Americans are afflicted by stress, and that number is on the rise. In this episode, Priscilla is joined by her friend and Ponderings from the Perch alumni Rachael O’Meara. Rachael is a transformational leadership and executive coach who wrote the critically-acclaimed 2017 book Pause: Harnessing the Life-Changing Power of Giving You...

LBM: Are you interested in learning a unique way to boost social engagement by using programmable chatbots, which can help you circumnavigate algorithms that might otherwise suppress your awesome links? Comment “yes” or “no” below. YOU: “Yes.” ...typing LBM: So glad that you want to know more about chatbots! ...typing LBM: Check out this episode of Ponderings from the Perch, where Priscilla McKinn...

Entrepreneurship is a burning thing. And it makes a fiery ring. Seriously though, in this episode Priscilla talks with John Lee Dumas (or JLD) about two of her favorite things: entrepreneurship and podcasting. JLD is host of the award-winning Entrepreneurs on Fire - a daily podcast that features interviews with successful entrepreneurs as well as tips and creative solutions from the host. He and P...

Travel. Exotic food. Cultural research. Obscure musical instruments. The areas of overlapping interest in a Venn diagram between Priscilla and Andrew Kuiler, founder and CEO of The Silk Initiative are so abundant that we might actually need a larger diagram. In this episode, Priscilla and Andrew discuss how The Silk Initiative - brand insight, strategy and innovation firm - uses their specialized...

You’d have to be pretty stone cold not to miss Austin as soon as you got to the city limits. That’s how Priscilla, Ashley and Emma felt when IIeX North America was over. Hosted by GreenBook, IIeX is all about new ideas, new approaches and new connections in market research and insights. In addition to co-chairing the event with our pal Will Leach, teaching a master class, and doing her part to Kee...

One entrepreneur started a marketing company, and loves wigs. The other started a wig company, and loves marketing. Put them together, and what do you get? This episode of Ponderings from the Perch! Listen in as Priscilla chats with Carliz Sotelo Moore, founder of wigs.com - the largest online hair and wig retailer in the world! They discuss a wide array of topics including: • Employee buy-in, and...

Q: What’s the one thing that Andy Crestodina wants you to get better at? A: Specificity! Here’s what you need to know about Andy: He’s the co-founder and CMO of Orbit Media, Chicago-based web design and development firm, he’s the author of Content Chemistry: The Illustrated Handbook for Content Marketing, and he’s the founder of Content Jam, Chicago’s largest marketing conference. Oh, and he was n...

Anddddd we’re back! After 3 Quirk’s events, Momma Bird, Priscilla McKinney is in the podcast booth and recapping her time at the most recent Quirk’s Event in Chicago. In this episode of Ponderings from the Perch, Priscilla and Content Marketing Manager, Ashley Le Blanc, discuss their favorite parts of the conference, including: networking events, the MR Jam Band and eating french fries in bed afte...

Blasting out of the gate with a Baader-Meinhof phenom moment, Priscilla and Jamin Brazil hit the ground running in this episode of Ponderings from the Perch. Jamin, CEO of Happy Market Research podcast discusses his early love of market research methodology that led him to found Decipher, a market research software company, eventually selling the product to and becoming CEO of FocusVision. Brazil...

Despite the fact that LinkedIn predates almost all popular social networking sites (2003!!), there are still a lot of relatively savvy internet users who have no idea what the social business site is all about. Until now. Listen in as Priscilla and Ashley discuss common misconceptions, what the site is and is not designed for, and how to utilize the platform to facilitate authentic connections. Pr...

“It can be easy to forget the motivation that ultimately all we’re here to do is to help people. And we help people by connecting supply and demand, as new opportunities emerge. So we work hard to fight against that. To remind everybody, every day: This is what we’re here to do. We’re here to help folks.”  It’s impossible to overstate the impact that GreenBook Executive Director Leonard “Lenny” Mu...

Why is it important to stay on brand in all elements of design? What’s the most challenging part of designing specifically for content marketing? Will Little Bird invest in a memes department in 2019? It was Priscilla's birthday, and Kahlief and Leighton said, "G'ahead and have a great trip... we'll handle the podcast for you!" Then they did it. In this episode, The Design Dojo - a.k.a. two of Lit...

The last time Sima Vasa was on the podcast, it was for the Flock Stars WIRe miniseries. In this episode, she and Priscilla discuss how founding Infinity Squared Ventures allowed her to combine her knowledge of research with her entrepreneurial experience to help entrepreneurs scale for growth or for sale: “Taking the emotion out of things and really looking at financials objectively, and saying, ‘...

Over the pond and through the woods, to the Quirk’s Event we go! In this episode of Ponderings from the Perch, Momma Bird, Priscilla McKinney, recaps her time at the very first Quirk’s Event in London, England. Tune-in as Priscilla and Ashley review the benefits of attending industry events and give out a few awards like Best Interactive Booth and Best Giveaway Item (spoiler: Priscilla also gives...

Ponderings from the Perch doesn’t usually get squeakquel episodes. However, when we heard that our friend Pam Didner had a new book, we were like, “Look who’s invited to the podcast now,” and also kind of like, “I still know this is going to be a great podcast!” For those who don’t know, Pam is a sales, marketing & communication consultant, two-time author, prolific blogger, and global marketing s...

Lawn darts. Robotic gutter cleaners. In-car coffee brewers. These are just a few things that have enjoyed more commercial success than Google+. Google’s social networking endeavor seemed poised to make big waves… something about their $719 billion in market capital lent a bit of credibility to the effort that turned out to be an almost immediate cricket-fest. The recent announcement that they woul...

Ready for a dose of the truth? In this episode, Priscilla discusses “messy brilliance,” inspiring confidence, and the power of truth telling with Women for One founder Kelly McNelis. Women for One is a global community that empowers women to find and embrace their own voices, inspiring the confidence needed for them to achieve their dreams. McNelis’s journey has seen not only the creation of this...

EMAIL - an open line of communication between brand and buyer. With this kind of direct contact, it makes sense that emails have remained a fundamental part of our marketing strategies for years. In this episode of Ponderings from the Perch, Priscilla hands the mic to Colton Harrington of Little Bird Marketing and he takes to the streets to interview everyday people about their email behaviors in...

Pretty much every business owner - either brick and mortar or online - understands that increased traffic doesn’t always equate to increased sales. In this episode of Ponderings from the Perch, Priscilla talks with Chris Dayley, a neuromarketer and A/B testing wizard with Disruptive Advertising, about the differences between search engine optimization and conversion rate optimization. Dayley’s sma...

Just like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await another voice."  In this episode, Momma Bird - Priscilla McKinney and Little Bird Content Marketing Specialist - Ashley Le Blanc talk about greeting the new year with a swift karate chop, and ditching all those bad marketing habits you might have picked up through the years. Want a...

The WIRe miniseries has been nothing short of inspiring. In the final episode of this series, Priscilla interviews Brin Moore. In addition to being a partner at Trusted Talent, where she helps market research firms find the right talent for the right jobs, Brin has been an integral part of WIRe in San Francisco, heading up the biannual events in the Golden City. In this episode, the two talk about...

“Reality may not be the best of all possible worlds, but it’s still the only place where you can get a decent steak.” - Woody Allen In this episode, Priscilla McKinney talks with Charlie Rosenbury, founder and president of Self Interactive, a Springfield, MO based software development company specializing in virtual (V) and augmented (A) reality experiences. In addition to discussing the differenc...

In this episode of the Flock Stars WIRe Miniseries, Priscilla interviews Lilah Koski - a 25-year veteran of the insights industry, motivated to understand human decision making. As founder and CEO of Logica Research (formerly Koski Research), she's driven to help organizations use research to better engage with customers and improve people's financial lives. Logica Research excels in creating cust...