Greg
Player Driven
Welcome to Player Driven, the hub where gaming insights and community collide. We believe that behind every great game is a thriving community and an unforgettable player experience. Whether it’s building inclusive environments, exploring the latest tech, or diving into the art of storytelling, our mission is simple: to empower the creators, communities, and players that make the gaming world extraordinary. What We’re About: 🎮 Insightful Conversations – Through our podcast and community clubhouse, we bring industry leaders, creators, and innovators together to explore the cutting-edge of gami...
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Feedback at 150,000 Players: What V Rising Learned from Its Own Launch 12.05.2026 58:06
What happens inside a studio when a game explodes past every projection on launch day? Jeremy Fielding, Community Manager and Narrative Coordinator at Stunlock Studios, was there when V Rising hit 150,000 concurrent Steam players — and he walked us through all of it: the chaos, the 60-hour weeks, the improvised official servers, and the feedback systems they built on the fly. Joined by Steve McLeo...
Building NYC's Gaming Ecosystem from the Classroom Up with Alia Jones-Harvey 05.05.2026 21:39
Episode Description (the version that goes in podcast players) New York City has tripled gaming industry jobs since 2008. The average wage is now 14% above the citywide average. Over half of NYC's game studios are indie teams of five or fewer. And almost nobody outside the city knows it. In this episode of Player Driven, Greg Posner sits down with Alia Jones-Harvey, Associate Commissioner of...
From Side Project to Steam Launch: What a Two-Man Indie Team Learned the Hard Way 28.04.2026 39:50
What does it really take for a two-person indie team to turn an after-hours idea into a real shipped game? In this episode of Player Driven, Greg sits down with Max Mraz of Moth Atlas to talk about the long road behind Tombwater, a handcrafted horror western action game built over four years while balancing full-time jobs. What started as a small experiment quickly became something much bigger, fo...
The Rise of Web Shops: How Games Are Reclaiming Players and Profit 21.04.2026 48:21
For years, mobile gaming operated under one unspoken rule: give up ~30% of your revenue to platform holders like Apple and Google. That model is starting to break. In this episode of Player Driven, Greg sits down with Gil Tov-ly, CMO of Appcharge, to unpack one of the biggest structural shifts happening in gaming right now: the move toward direct-to-consumer (DTC). Gil brings a unique perspective,...
The Data on Q2's Biggest Games (And Who's Going to Lose) 14.04.2026 57:15
Player Driven Live — April 9, 2026 The Q2 release window wars, Nintendo's dual-platform strategy, and whether the gaming industry actually understands its own audience. Hosted by Greg Posner & Colan Neese | ~57 min 🎬 THE MARIO MOVIE (00:00) The Mario Movie: A Kids' Film That Actually Works (And Why Critics Miss the Point) Greg and Colan return from spring break having both seen The...
You’re Not Designing Games… You’re Designing Behavior 07.04.2026 30:45
This week’s episode takes a different angle. What started as a conversation about Epic, Disney, and the state of the market quickly turned into something bigger… a discussion about systems. From live service games to theme parks to parenting, the same core question shows up everywhere: What behaviors are your systems actually driving? We break down: Why Fortnite’s evolution is less about content...
ENCORE: How One MMO Taught a Future Investor to Break Markets 31.03.2026 1:05:10
This week, we’re bringing back one of the most interesting conversations we’ve had on Player Driven. Andrew Wagner didn’t learn economics in a classroom first. He learned it inside a game. Before managing investment portfolios, Andrew was running a guild in an MMO, experimenting with supply, demand, reputation, and player behavior in real time. What started as “just playing the game” turned into a...
Day Zero Design: Why Your Community Strategy is Your New Game Engine 24.03.2026 48:45
Guests: Karin Johnson: Co-founder of Magic Potion Games (Veteran of Club Penguin and Fortnite ) Hege Tokerud: CEO/Founder of Aiba (Cybersecurity and AI moderation specialist) Episode Summary In this strategic primer for GDC 2026, we sit down with industry veterans to discuss why community is no longer just a marketing checklist—it’s the new competitive advantage. From the "social-first&quo...
Half a Million Karma and a Shipped Game: The Renee Gittins Story 17.03.2026 38:57
Episode Overview In this episode, Greg sits down with Renee Gittins — studio founder of Stumbling Cat, former IGDA Executive Director, ex-General Manager of Phoenix Labs Vancouver, Forbes 30 Under 30 for Games, Reddit legend, and now a debut author. Renee unpacks her wildly non-linear path into the games industry, the lessons she learned shipping her indie game Potions: A Curious Tale , and her ha...
Is Privacy a Myth? Why the US Government Wants to Dismantle Tencent 10.03.2026 1:00:30
Episode Summary: While the team is away at GDC in San Francisco, we’re bringing you a deep-dive encore of one of our most provocative conversations. Greg and Colan sit down to dissect the mounting pressure from the U.S. government on Tencent to divest its massive stakes in Riot Games, Supercell, and Epic Games. We explore the reality of data privacy in the modern age, the "cultural war"...
The Evolution of Moderation: Why AI Won’t Replace Humans… It Will Redefine Them 03.03.2026 30:54
In this episode of Player Driven, host Greg welcomes back industry veteran Sharon Fisher to discuss the rapidly evolving landscape of content moderation. From her early days building moderation at Club Penguin to her current work with AI-driven platforms like Checkstep, Sharon shares her unique perspective as both a trust and safety expert and a concerned parent. Key Discussion Points The Evolutio...
Exploring the Psychological Traits That Motivate Video Game Players: From GTA to Fortnite and Beyond 24.02.2026 48:30
Episode Summary Why do we play the video games that we play? Is interest in the strategy game genre truly waning globally over time? Greg and Lewis sit down with gaming psychology pioneer and Quantic Foundry co-founder Nick Yee to answer these and many other questions. From dissecting the Proteus effect to comparing and contrasting the psychological motivations that drive GTA Online, Fortnite, and...
ENCORE: Balancing Family, Career, and Community in the Games Industry 17.02.2026 1:02:54
Episode Summary How do you break into the games industry later in your career? And once you’re in, how do you build a meaningful life and community without burning out? In this episode, Greg is joined by Amir Satvat, a Business Development leader at Tencent and the winner of the "Game Changers" award. Amir is one of the industry's most important connectors, having built a community...
The Dark Souls of Politics: Gaming for Change 10.02.2026 51:04
On this episode of Player Driven, Lewis and Greg are joined by Joost Vervoort, Associate Professor at Utrecht University (in the Netherlands) and Science/Impact Director at Speculative Agency. We dive into the "imagination factory" of the games industry and explore how video games can move beyond simple escapism to become tools for systemic societal change and climate activism. 🎙️ Episod...
How AI Is Rewriting Trust and Safety in Games 03.02.2026 43:42
Recorded live at Pocket Gamer London , Greg sits down with Hill from Checkstep for a wide ranging conversation on trust and safety, AI powered content detection, parenting in a gaming household, and why moderation is no longer just about removing harm. Hill shares her journey from data analyst to GTM leader in trust and safety, how Checkstep is building on top of the rapidly evolving AI ecosystem...
The Riot Publishing Paradox and The Resurrection of Hytale 27.01.2026 56:13
In this episode, Greg and Colan break down the surprising success of Hytale after its departure from Riot Games, the strategic restructuring at Ubisoft, and the evolving multi-platform future of Xbox. Colan provides a deep-dive "dissertation" on the three eras of Riot Games publishing and explains why the studio may be "trapped by its own success". Key Discussion Points 1. The...
300M Losses & $650 Legos: Is the Gaming Industry in a Tailspin? 20.01.2026 25:17
Episode Summary Is the gaming industry entering a "negative flywheel"? This week, we dive into the staggering reports of Black Ops 6 underperforming and what it means for the future of Microsoft Gaming and potential layoffs. We also tackle Jeff Bezos’ controversial take on the death of the PC and why "anti-appliance" gaming is the future—even if latency remains our biggest enem...
Player Support, Trust & Safety, and the Future of Community-Led Games | Schell Games 13.01.2026 47:27
In this episode of Player Driven , Greg Posner sits down with Laura Norwicke Hall , Senior Player Support Specialist at Schell Games , to unpack what modern player experience really looks like when games scale. Laura shares her unconventional journey from managing communications at a zoo to building player support and trust & safety systems for games like Among Us 3D and I Expect You to Die ....
Building Media That Lasts 20 Years with Chris James, CEO of Steel Media 06.01.2026 1:00:16
What does it actually take to build a media and events business that survives multiple platform shifts, economic cycles, and industry hype waves? In this episode of Player Driven, Greg sits down with Chris James, CEO of Steel Media and the force behind Pocket Gamer and Pocket Gamer Connects, to break down two decades of hard-earned lessons at the intersection of games, media, business, and live ev...
ENCORE: Revolutionizing Reality: The Digital Overlay Transforming Retail and Gaming with Beau Button 30.12.2025 54:52
Episode Summary: In this special encore presentation, we revisit one of our earliest and most popular conversations. Originally recorded two years ago, Greg Posner sits down with Beau Button, the visionary CTO and Co-Founder of Atlas Reality. Beau breaks down how Atlas Reality is merging the digital and physical worlds through a "virtual real estate" metaverse that actually drives foot t...
ENCORE: Flow, Feedback, and Fun: The Pillars of Great Level Design | Marvel Rivals Level Designer 23.12.2025 1:06:35
What does ambition really look like inside modern game development? In this episode, Greg sits down with Jack Burrows to unpack how level designers think, work, and stay motivated across massive franchises and creative constraints. From AAA pipelines to indie dreams, this conversation explores how great games are built through framing, intention, and small wins, not ego or crunch culture. Jack sha...
ENCORE From Sound to Studio – Building Devhouse with Jim Welch 16.12.2025 48:09
In this episode, Greg sits down with Jim Welch, a composer turned developer turned studio founder whose creative journey spans Dragon Ball Z trailers to launching a party game in the spirit of Jackbox. We explore Jim’s path from audio to entrepreneurship, the founding of The Devhouse Agency, and why his team is now investing in original IP. From creative leadership to WebGL distribution strategy,...
Making a Metaverse That Matters with James Au 09.12.2025 48:09
This episode features host Greg and Lewis Ward discussing the true nature of virtual worlds with Wagner James Au, author of Making a Metaverse That Matters, exploring the core design, economic, and community philosophies of successful platforms. Summary The discussion defines the metaverse as a vast, immersive virtual world with five core features, including highly customizable avatars and a link...
ENCORE: From AAA to Indie: How Proactive Game Devs Change the Industry with Willem Kranendonk 02.12.2025 52:20
Dive deep into the strategic mindset of level design, the shift from AAA development to indie studio entrepreneurship, and a radical new business model for creating innovative "Cocktail Games." Key Takeaways & Discussion Points The Reality of Level Design Beyond Architecture: Willem, a former level designer at Velan ( Knockout City ) and Zynga ( Star Wars Hunters ) , defines level de...
ROBLOX: ALGORITHM IS KING - The End of "AAA" and the Rise of the Viral Dev 25.11.2025 44:11
Episode Summary Forget the old ways of game development. The Roblox platform isn't a sandbox—it's a brutal, high-frequency, algorithmic battleground. In this deep dive, we break down why traditional "AAA" development strategies are being crushed by low-fidelity, quick-to-market viral hits. We analyze the metrics that Roblox’s discovery algorithm actually cares about (it’s not j...
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