Performance Marketer

When you’re long enough in a business, you almost forget that there are people who know nothing about it.  I get many questions about affiliate marketing, and sometimes I'm pretty surprised that people are not familiar with its basics.  But then, I remember that “the expert at anything was once a beginner.” Thinking of beginners, I decided to explain what affiliate marketing is. I put together a s...

My favorite way to start my week is to get a strong dose of motivation. How do I do it? It’s simple...  I watch greatness! Coaching is a great way to fast-track your success. Still, I often hear people saying they just don’t have money for it. And I get that… Even though it’s a great investment, I understand it can be tough to set aside $5k or $25 for it. But in that case - just do what I do on Mo...

Building wealth is a relatively simple concept, but cryptocurrency has added an exciting new dimension to it. Everyone wants to know if crypto is the next big thing or just a fad doomed to fail from the get-go. I firmly believe that cryptocurrency is here to stay. And I’m investing a sizeable portion of my hard-earned dollars to back that up. Now, bear in mind - I’m not a financial expert. Nothing...

Lots of people dream of becoming entrepreneurs. And yet, there are some very common reasons why most don’t. Sure, you want to start your own business... But you also need to afford food and a roof over your head. So what do you do? For many, side hustles have been the perfect solution. You work your 9-5 to make ends meet, and in your free time, you slowly start piecing together a sustainable opera...

Change is inevitable, which is why we must learn how to deal with it. I just dropped my kids off at summer camp, where they’ll be staying for the next four weeks. We haven’t been apart for so long in a while, and it was a difficult moment for all of us. But on the drive back, I was inspired to think about change. I recorded some of these thoughts so I could share them with you! We all seem to reac...

In order to craft a great marketing message, you need to have this one, unique skill. But let me back up a bit... One of the biggest mistakes marketers make is they try to guess what their audience wants. More often than not, this approach leads to disastrous results. When you assume your personal opinions, values, attitudes, and challenges are relevant for your audience, you’re setting yourself u...

In the previous episode, I shared a powerful moment from a Russell Brunson event I went to recently. It was a 2-day seminar centered on his Perfect Webinar framework. I’ve listened to Russell’s Perfect Webinar lecture on YouTube about 20 times. I knew the words, I understood the framework, but after this seminar, for the very first time - I feel like I REALLY know it. Back to front, all the elemen...

I haven’t taken a business trip in what felt like ages. But recently, I went up to Boise for this event, and it was exactly what I needed. I attended a Russell Brunson event, and I witnessed something that inspired me to do this episode. The seminar was great. I was locked up in my own house for so long, working all day, and I needed something to break out of that routine. Not only did it provide...

Today, I want to say a few words about burnout and how to prevent it. In modern society, even more so online, there’s plenty of talk about success and what it takes to get there. And I feel like many people are putting a lot of pressure on themselves. Pushing yourself to be better isn’t necessarily a bad thing. But if you’re constantly working your butt off and giving it all you’ve got, you may fi...

For this week’s episode, we dive further into the world of biz dev deals and consider some of the best practices from the online world. Strategic partnerships aren’t just for huge brands such as Amazon and Kohl’s. They can happen between any two businesses.  The only condition is everybody needs to win. Last week, I went over the four simple steps for conducting a killer biz dev deal. Today, I wil...

The best way to understand another company’s customer journey is to go through it yourself. I recently had to return a package I received from Amazon. But it turns out sometimes even the most seemingly mundane tasks can become a memorable experience. At least for business geeks such as myself. Apparently, you can return stuff from Amazon without paying for shipping, but only if you send it through...

Finding success may not be easy, but it’s also not complicated. And yet, there are tons of aspiring entrepreneurs who are getting in their own way because they’re overcomplicating their success. The secret to advancing quickly is keeping things simple. Focusing on things that don’t matter or trying to reinvent the wheel is costing you precious time. Not only does it make your journey slower, but i...

Have you ever heard of email drip programs? Maybe you have, but you’re still not sure if they fit your business model? Today is the last of my unofficial “business tips from the golf course” series, and we get to round it up with a very exciting topic. In previous episodes, I talked about how important it is to build your list and learn how to monetize it.  Email drip programs are among the top wa...

Making money with your email list is a dream scenario for any online business. Remember how, in the previous episode, I talked about the many benefits of owning traffic? Well, THIS is how you make the most of it! Before we go any further, I’d like to take a second here and point out some pretty outrageous misconceptions about email marketing. People often have certain reservations about reaching o...

Today, on a very special episode of Performance Marketer, I’m joined by none other than Dean Graziosi! I’m so happy to welcome Dean for his second time on the show.  As many of you remember, last year, he stopped by to talk about the Knowledge Broker Blueprint. This year, he’s teaming up with the great Tony Robbins once again to bring us a FREE 5-day challenge! Together, they’ve been at the forefr...

What’s up, Performance Marketers? I was recently out golfing with some of my buddies. They were asking me some questions about business and it made me think of you! Let me share a little about the backstory here… My golfing buddies, they’re all super successful. BUT… They don’t know ANYTHING about the online world! So they’re constantly asking me, "What do I do with this? What do I do with that?"....

Welcome back, Performance Marketers! I know many of you are very eager to learn about quick and easy ways to make money. But I’m also worried that a lot of you are going to make this very common mistake. When starting a business, people often get caught up in unimportant things.  Working on their logo, their website, and various other admin things that don’t matter.  Definitely not in the beginnin...

Want to learn how to perform a fantastic product launch? Then you’re in luck! This week’s episode of the Performance Marketer Podcast is practically a product launch masterclass! I’m joined by the unbelievably talented Jeff Brewer, founder and CEO of Launch Hacker Lab.  He is an international speaker, serial entrepreneur, and a leading expert on product launches. So far, he has managed 22+ launche...

What do you want your legacy to be? I recorded this episode on February 5th, which is a very meaningful day for me. It’s my mom’s birthday. My mom passed away in 2003 at the age of 54 after losing a battle with melanoma cancer. On her birthday, I get messages from friends and family, and it’s a chance for all of us to think back and reminisce about all the great memories we’ve created together. Ev...

This week, we’re joined by yet another amazing guest. I hopped on a call with the incredible Marley Jaxx, the founder and CEO of Jaxx Productions. Marley is a video marketing expert helping visionary entrepreneurs create cash flow streams with their video content. She has built a 7-figure business, working with the likes of Alex Charfen, Stephen Larsen, and Cristy “Code Red” Nickel. These days, ca...

Another week, another awesome interview! I’m super excited to be joined by business coach and online school expert, Bart Miller! For the past 15 years, Bart has been making his mark in the online business and digital marketing space. He’s built several 7-figure businesses from scratch, and ever since he moved into coaching, he’s been helping other entrepreneurs do the same. Bart has an intense dri...

This week, I welcome a special guest to the Performance Marketer Podcast! Dave Lindenbaum is an online marketer, copywriter, and founder of Get Kombucha. One of his most recent clients is a fertility expert who is helping women achieve their life-long dreams of becoming a mom. I invited him for a quick chat because he’s very insightful, energetic, and I always have tremendous fun talking to him! ...

Today we’re going to talk about a key step in using leads to build and grow your business. In recent weeks, we’ve discussed why leads are so crucial for every business. However, lots of people still struggle to set up a system that works. And here’s the number one reason why they fail. It’s because they didn’t put in the time to build a relationship with their list. When you’re dealing with cold l...

Now that you know all about my Perfect Survey Method, I want to show you some real-world examples! Here's what you need to know. These five steps for building the perfect survey will work for ANY business, in ANY industry, selling to ANY niche. I've done lead generation for every type of business you can imagine - and I ALWAYS got results.  Today, I will dive into how some well-known companies use...

Can surveys help you set up a million-dollar business? Last week, I explained why surveys are the single best way to level up your business, acquire leads, and stand out from the crowd. Today, I’ll be going a step further... Or five, to be precise. Yes, I’m going to do a full breakdown of my 5-step Perfect Survey Method and show you the exact framework I used to generate millions of high-quality c...