Performance Delivered

In this episode of Performance Delivered: Insider Secrets for Digital Marketing Success , host Steffen Horst talks with Colin Clark, Global CMO at Dunlop Protective Footwear. Colin shares his journey from working with brands like the Chicago Cubs and Under Armour to scaling Dunlop’s marketing initiatives globally. He discusses the unique challenges of marketing across 75 countries with a small tea...

In this episode, Doug Zarkin shares insights on how brands can deepen their relationship with consumers, moving beyond mere friendship to foster true brand love. He discusses the importance of human empathy in customer service, the brand value equation, and the significance of storytelling in marketing. Doug emphasizes the need for consistency in customer interactions and how understanding consume...

Title: Insider Secrets for Digital Marketing Success Part 3 In this episode, we dive into the critical aspects of business operations and advertising strategies. Discover why jumping straight into campaign management can be a costly mistake and learn the essential questions you need to answer before spending your marketing budget. Our guest shares insights on customer value, conversion rates, and...

Title: Insider Secrets for Digital Marketing Success Part 2 In this episode, join Steffen Horst and digital marketing expert Navar Hopkins in Part 2 of their insightful series on how small businesses can thrive through digital advertising. Discover the essential strategies for effective advertising, explore the latest ad channels like local service ads and DemandGen, and learn how to avoid common...

Show Notes: In this episode, we kick off the first part of a special three-part series on how small businesses can grow through digital advertising. In today’s discussion, we dive into Google Search and Performance Max (PMAX) campaigns, exploring how small businesses can maximize their advertising efforts with the power of automation and AI-driven insights. Joining Steffen, is Navah Hopkins, a bra...

In this Performance Delivered episode, Steffen Horst interviews Dawn Muller, CMO at Vitech, about the vital role of inter-functional coordination in achieving digital marketing success. Dawn shares her marketing journey, extensive experience in B2B marketing within the tech and professional services sectors, and her position at Vitech. The conversation explores the concept of market orientation, e...

In this episode of Performance Delivered , Steffen Horst sits down with Peter Mahoney, CMO at Goto, to explore the intricacies of marketing investments. Peter shares his expert tips on how to determine the right amount to spend on growth and how to prove it’s worth the investment. From understanding essential metrics and the hidden costs of customer acquisition to practical steps for measuring and...

In this episode of “Performance Delivered,” Steffen Horst is joined by Asaf Wolff, SVP of Growth and Experience at the University of the People, to discuss the transformative role of marketing automation and technology in student recruitment and global outreach. Discover how Asaf drove a 500% growth in student numbers at the world’s first nonprofit, tuition-free, American-accredited online univers...

In the rapidly evolving world of digital marketing, the intersection of artificial intelligence (AI) and human creativity is reshaping the landscape. Are you prepared to harness the power of AI while preserving the invaluable human touch? Dive into this enlightening episode to discover how industry leaders are navigating this dynamic shift. In this episode, we are joined by David Stark, the Chief...

Ever wondered how to stand out in a crowded market? This episode dives into the art of building a challenger brand with insights from an industry expert who has done it time and again. In this episode of Performance Delivered, we are joined by Dhiraj Kumar, the Chief Marketing Officer at Dashlane, a leading password management platform protecting 2.5 billion credentials. Dhiraj brings a wealth of...

Imagine boosting your marketing efficiency without expanding your team. In this episode, we delve into how AI can revolutionize your marketing workflows, making your strategies more effective and streamlined. In today's episode, I’m thrilled to have Chris Arden, a seasoned fractional CMO who helps early-stage startups develop their go-to-market strategies. With a rich background leading marketing...

Are you leveraging AI to streamline your business processes, or is it just another tech trend you’re observing from the sidelines? In today’s episode, we demystify the integration of AI into less tech-savvy sectors, focusing on substantial benefits over the tech hype. Joining us today is Benjamin Brown, Vice President at AKASA, a leader in generative AI solutions for healthcare revenue management....

Imagine starting a marketing department from scratch in a fast-paced, tech-driven environment.  How do you align a new team with the established rhythm of a thriving company? This episode unveils the highs and lows of building a marketing framework that not only meets but accelerates business objectives. Welcome to today’s episode, where we explore the intricate dance of establishing and expanding...

In today's digital age, filling the pipeline is more challenging and critical than ever. But how can agencies leverage the latest in generative AI to not only survive but thrive? Tune in to this episode where David Howard, VP of Marketing at BuzzBoard, dives deep into modern strategies for business growth. David brings years of experience in pioneering next-generation marketing strategies and buil...

Are you tapping into the full potential of zero and first-party data?   Zero and first-party data are eclipsing third-party data…   When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to.   But a majority of brands are missing out on this opportunity—are you one of them?   Sean Simon, founder of Cogent, is here...

Content creators are the entrepreneurs of the future…   And user-generated content has enormous potential in the influencer marketing space…   With user-generated content done right, you can drive exponential conversions…   But many brands don’t understand how to make user-generated content that works.   Daniel Salcedo, the founder of Bolder, is here to give you an inside look at user-generated co...

Does your marketing work? Many companies produce marketing content that looks great but doesn’t get results. But what is the secret to converting leads with marketing? And how can you sync your marketing with your financial model? John Harlow, a seasoned CEO and consulting leader, is here to share a CEO’s view of marketing partnerships. Listen to learn: Why you need to reduce leads to grow convers...

Consumer behavior can give you powerful insights on your business… When you analyze the purchase behavior of your best customers… Your next growth and acquisition strategies become clear… And you can tailor your marketing to maximize advertising efficiency… Jim Davis of clothing brand Buck Mason is here to show you how to read consumer purchase behavior so you can drive sales and convert leads int...

Are your marketing tactics really converting clients?   Without data, it’s all guesswork.   You might be wasting thousands of dollars on a campaign that doesn’t bring in revenue.   My guest, Tim Luukkonen, is here to fix that.    He’s going to show you how to tell a compelling marketing story with data…   So you can make informed decisions to get prospects through your pipeline.   In this episode,...

Too many brands are trying to keep up with competitors and fail to differentiate.   Too many brands are getting lost in the digital clutter.   Don’t be one of the too many brands.   Martin Pazzani is a veteran of the marketing and brand building industry. His experience managing some of the world’s largest and most iconic brands has given him unmatched insight into what works... and what trends to...

The B2B sales process is becoming ever more like that of B2C sales. Behind this long-term trend is the understanding that the people behind B2B buying decisions are behaving more and more the way they do as B2C buyers. All of this makes my conversation with Bryant Lau all the timelier and more important for anyone involved in B2B marketing.   Bryant is the Head of Demand at Flockjay, a business se...

Most companies build a sales team and expect them to self-generate leads; few have an efficient method to feed their sales pipeline.   Today’s guest, Ian Bellais, spearheads the partner marketing efforts as VP of Business Development at Verified First. With over 20 years of experience creating thriving, robust pipelines and revenue streams, Ian shares the power of partner marketing and what it tak...

Personalizing the customer experience is the smartest way to improve retention, add value, and increase revenue. But how do you collect the right data, and how do you use it intelligently to create highly relevant experiences across the entire customer journey?   Brian Border is the Head of Marketing for JustAnswer, the leader in connecting customers to professional services experts. JustAnswer is...

There is often a lot of uncertainty surrounding social media marketing, especially among B2B companies. There is the time crunch to create content for the various platforms. The pressure to keep up with other brands. And questions about future trends.   Kathy Dunlay helps bring clarity and direction to companies looking to maximize their social media efforts. The Founder of New England Sales &...

Your company’s positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging.    Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you’re doing wrong with your marketing… and ensure yo...