optYOUmize

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Whitelabel software can be a great way to break into digital marketing, software, and SaaS because the investment is small vs building our own app and we can go to market almost instantly. But whitelabel software may impose limits on pricing, features, and exit strategy so it's important to understand our goals upfr...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Happiness is a choice and a state of being, not a destination. If we spend our days focusing on the bad stuff around us and the things we don't have or others do, we will end up feeling frustrated, unhappy, and always searching or reaching for something we'll never get. If instead we recognize the people and things...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Split testing isn't the most glamorous topic in business, but it flat out grows profits by making our sales process more efficient and effective. It takes a bit of time, effort, and learning curve to get going the first time, but once up and running it's easy and very low maintenance. And the benefit is ongoing, bec...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Having our products and services available around the clock 365 days a year has some logical appeal and expands our potential for sales. But the reality is, demand for products, the prices people will pay, and the lengths they will go to all skyrocket when there is scarcity or FOMO--fear of missing out--as they say....

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Buying is an emotional thing. When we switch our perspective from trying to sell to understanding why people buy, we can tap into the eight primary motivations we have as humans. When we show how our product or service helps satisfy one or more of those motivations, we create desire and demand for our product and do...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube As entrepreneurs and business owners, we want to maximize our sales and profits. We believe in our products and services, but our excitement and enthusiasm alone are not always enough to make the sale. Our prospects aren't as bought in as we are, and they often have objections to buying because they want to be sure...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Entrepreneurs will always feel the pull to do more. But we are human and not machines, so we can't work around the clock everyday without breaking down physically, mentally, or emotionally. So instead of focusing on productivity which usually equates to working harder or longer to be more productive ourselves, we sh...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Taking action might seem like a simple, low level thing that's common sense. But actually it's far more profound because it has the power to literally transform us--our feelings and emotions, our sense of self worth, our confidence, our abilities, and of course our results and accomplishments. When we're feeling stu...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube In this digital age it's easy to transact our daily activities and communicate with others. And AI or artificial intelligence has made creating content fast and easy. The real way to stand out is not to become another copycat and push out fake or machine-generated content, but rather to be real, be authentic, and be...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Sales funnels have the power to multiply sales 2X, 3X, even 5X or more by getting a larger number of people to buy the front end or main product at a low price and then instantly showing them offers to upgrade and unlock more features or benefits with upsells. Many customers will buy one or more upgrades, and becaus...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Goal setting has a proven positive impact on human performance and achievement. But there has been a lot of debate about how to actually set goals and whether we should share them with others or keep them private. Based on research, it seems that sharing our goals with people we look up to and respect has the greate...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube In digital marketing it's easy to collect a lot of digital stuff because the footprint is small and stored easily. Often times we end up with more stuff than we can ever optimize or see through to completion, so it may make sense to flip our websites. We turn an unused digital asset into cash, and the buyer gets a p...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Struggles, setbacks, challenges, and adversity are all part of life and business. As much as we don't like them, paradoxically they present a tremendous opportunity to grow and evolve. Because in times of adversity we are forced to make decisions, take action, and change the way we think to solve problems. So instea...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Relationships are a vital part of life. Most of us have had or have relationships we aren't happy with, but it can be hard to know how to fix them because we don't want to cut people out of our lives. By using reciprocity, while it's no silver bullet to solve every problem, it helps us feel balanced in our relations...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Whether we choose to build a personal brand or a business brand, we should all be doing one or other and should make it a top priority. As the online world becomes more and more competitive and it gets increasingly harder to get attention and keep it, our personal brand or business brand is how we stand out in the c...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube We all have intangible assets in our businesses that we take for granted. It just takes a bit of thinking and creativity to uncover them. These assets would be very valuable to other businesses, so if we license the use of them we can create extra profit with little effort or expense, and we can license each asset t...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Our websites are our 24x7 online salespeople, so we want to make sure they are working at their best to deliver maximum traffic, leads, and sales. While on page content and visual appeal are important, they are not enough to guarantee results. People won't wait for our sites to load no matter how good the are, so we...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube What we experience or are exposed to affects the way we see the world. For better or worse, and true or false, our beliefs that we develop through experience impact how we live, what we think we're capable of, and ultimately our life's trajectory and what we accomplish and become. If we're aware of this, we can use...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube When we want something, we often envision paths to get it based on what we already know or have experienced. But that limits our potential because it closes off new ways that may be better, faster, and easier just because we aren't aware of them yet. If we focus on the result we want, and then open our minds to all...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Our websites are automatic traffic, leads, and sales generators that work around the clock for us, so it makes sense to maximize their effectiveness and our results. Most websites get created then just sit there with the owners hoping for results. If instead we take a bit of time and effort to optimize them using th...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Email marketing can add a significant and consistent revenue stream to our business if we do it right. Building a list is the first step, but it's not enough by itself. We need to learn about our subscribers and what they like, value, and respond to, and then tailor our email marketing to that. The actual format and...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube We all make decisions in our daily lives about what to spend money on. Since 99% of us have limits on what we can spend, we need to decide what is the best use of the money we have. We can buy things or experiences, and each has its own benefits and drawbacks. If we ask ourselves this series of questions, we can get...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube As entrepreneurs, especially when starting out with little to no funding, we have to make hard decisions to prioritize what needs to be done and the best way to do it. By looking at the importance, benefits, and costs of everything we do we can decide which tasks and tactics are better to outsource and which ones ar...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Whether our goal is to optimize SEO and get on page one of Google's search rankings, or if we are focused on building an audience around our message, brand, product, and services, it's clear that original content is the key and the way of the future. While it may be tempting to use AI or curated content as a shortcu...

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube We all need photos and images and tons of visual content to get attention and engagement online. Whether we are blogging, or posting on social media, or creating any type of content we need visuals to make it work. These 9 free tools give you everything you need to get and optimize all the photos and images you'll e...