Philip Mastroianni
Opinionated SEO - Digital Marketing News
Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.
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Autor
Philip Mastroianni
Kategoria
Strona podcastu
Ostatni odcinek
26 lis 2024
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Odcinki
Google Office Hours with John Mueller Jan 14th, 2022 Recap 18.01.2022 13:53
Send us Fan Mail Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 14, 2022. I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video was an hour, I summarized this for you in 15 minutes. Full Show Notes / Blog Page @ https://opinionatedseo.com/s2e11 Are there any negative SEO effects with a large robot...
SEOs & Devs - Can Documentation Be Trusted? 15.01.2022 6:58
Send us Fan Mail We’re going to be recapping the SEOs & DEVs video published yesterday on YouTube with guest Michael King from iPullRank. URL to watch: https://youtu.be/Lp2wAqWeOgw Full Show Notes / Blog Post: https://opinionatedseo.com/s2e10 Checklists, beginner SEOs, and tools: From a developer’s point of view, it seems like a lot of times with SEOs that we’ve got this fire drill mentality a...
Search Console Properties & Coverage Warnings, HTTPS, & We Don’t Talk About Google Algo (not Bruno) 14.01.2022 3:20
Send us Fan Mail Today I’ll be looking through some items I found around the web that I think will be of interest from search console tips to top marketing campaigns on 2021. Tomorrow I’ll have a recap of the SEOs & DEVs video with Michael King from iPullRank - I just didn't have a chance to go through the whole video today. If you have multiple properties in search console, http https do...
Shopify SEO, Server Logs, Newsletters To Signup For 13.01.2022 7:09
Send us Fan Mail Today is Wednesday, January 12th, and I’ll be talking about Shopify, Server Logs, winners and losers from Google’s December 2021 Product Review update, Google Search Operators, thread on all the different templates/checklists/flowcharts, women in tech SEO newsletter, and shocking, someone’s site isn’t getting indexed and John Mueller kindly responds. Full Show Notes / blog: https:...
Video results in Google SERPs, Google Ads Updates, 301s, CWV Slow Countries 11.01.2022 3:26
Send us Fan Mail Today is Tuesday, January 11th, and a few Google and marketing news updates for you from updates to video results in Google to a few google ads updates, redirecting a website and blocking slow counties to increase CWV scores. Full Show Notes / Blog Post: https://opinionatedseo.com/s2e7 We saw trending results on mobile for the discovery section, and now it looks like Google is rol...
SEO Office Hours with John Mueller Jan 7th, 2022 Recap 10.01.2022 13:11
Send us Fan Mail Today is January 10th, and I’ll be recapping the Google SEO Office Hours from January 7th 2022 which ran just under an hour. There was somewhat of a theme this office hours with a lot of questions around internationalization and language, subdomains and subfolders, and of course indexing and crawl budget. Full show notes @ https://opinionatedseo.com/s2e6 with links and more detail...
Display Ads for Podcasts, Making Money From a Site Hack, Google Ads Error, SERP Updates 07.01.2022 5:52
Send us Fan Mail Today is January 7th, 2022 and I’ll be talking about some Google SERP updates, a Google ads error, New Display Ads for Podcasts in Spotify, WordPress major security release, Making money from a site hack, and some actionable tactics to help drive customers to buy. Full Show Notes @ https://opinionatedseo.com/s2e5 Google has launched a “Shops” section in the mobile search results w...
IndexNow, Domains, 2022 Local SEO success, and Disney in the Metaverse 06.01.2022 6:57
Send us Fan Mail Today is January 6th, 2022 and today I’ll be talking about IndexNow from Microsoft, a couple domain related questions answered by John Mueller during his “ask googlebot” video from yesterday, a thought provoking local SEO article by Mirriam Ellis at Moz, and finally Disney is getting into the metaverse. Microsoft Webmaster Tools released their IndexNow WordPress plugin over the ho...
Y2K is back? Out of stock affecting SEO? Core Web Vitals Winners 05.01.2022 7:36
Send us Fan Mail Y2K 22? How does an out of stock product page affect SEO? What platform is winning the Core Web Vital Game? A new app to improve SEO with Shopify, the metaverse and ecommerce, and a Search Console bug fixed. Full Post: https://opinionatedseo.com/s2e3 Y2K strikes again. This time for 2022, but it’s actually the exact same issue we had 22 years ago with dates being stores as 2 digit...
How to take down Reddit, IP addresses ranking, Meta makes advertising harder 04.01.2022 5:34
Send us Fan Mail Today we’ll be looking at some negative SEO issues that have come up including how an onlyfan performer may have taken down reddit’s homepage, your IP address in Google results, Meta’s new restrictions on advertising, and the worst practice for handing over a site from one agency to another. How easy would it be to remove reddit’s home page from Google’s index? Apparently a simple...
Recap of Google Office Hours with John Mueller from December 31st, 2021 03.01.2022 9:24
Send us Fan Mail There wasn’t a lot of SEO news over the holiday weekend and the new year, but I wanted to recap what I felt were the most important takeaways from Friday’s English Office hours with Google’s John Mueller. As always, a synopsis, my opinion, and a link to the question in the video. Full post here: https://opinionatedseo.com/s2e1 Some people may rely on the cache pages in search resu...
Product Rich Snippets, Spark Toro Crowdsourcing QA, Gift Keywords, And Emoji Bugs in GSC 31.12.2021 2:33
Send us Fan Mail Google has made a change to the rich result reports for product structured data on December 28, 2021. This means that it is viewable in Google Search Console and may lead to different numbers of entities than before this update was implemented- which could affect your rankings! https://searchengineland.com/google-search-console-products-rich-result-report-error-handling-updated-37...
Can Google Crawl Bigger Pages than Bing? What Links Does Google Ignore? How Awesome is Screaming Frog? 30.12.2021 6:34
Send us Fan Mail Today we’ll be talking about Google’s ability to crawl large pages, who uses screaming frog, what backlink types are simply ignored, and was there an algorithm update over the last few days? Google’s HTML size limit is in the 10’s to 100’s of megabytes. Confirmed via tweet by John Mueller. This was in response to a Bing Webmaster Tools notice. https://twitter.com/JohnMu/status/14...
Bots, JavaScript, and Google hiding website links in 59% of local packs 29.12.2021 6:13
Send us Fan Mail Today we’ll be talking about the most blocked crawler bot, some takeaways from SEOs & Devs: Harmony in Tech, and a new notification system on Google Search Console that wasn’t supposed to be public yet. Ahrefs is the most blocked bot from robots.txt files as tweeted by Malte Landwehr from data via builtwith. Something to note - Ahrefs is blocked by default on Shopify sites as...
Google Office Hours Key Takeaways - Are Scrapers Using Google’s Own Servers? 28.12.2021 9:00
Send us Fan Mail A lot of today’s podcast is going to be focusing on the Google SEO office hours with John Mueller - some of the more important things I think were discussed and my additional thoughts. From how scrapers are using Google’s own servers to crawl budget concerns. Google's John Mueller was asked on Twitter why the link report seems slower than most of the other reports. He said th...
Meta Descriptions, Crawl Budget, Google Ads Issues, and TikTok in your 2022 Marketing Plan 27.12.2021 13:41
Send us Fan Mail Today is December 27th, 2021 and here's some of the top stories I am covering: Is 100k pages on your site an issue for crawl budget? Updated image results? A great thread about ranking in a top position for a highly searched term. 80k in value D oes google use analytics data? Does google use CTR on SERPs data? Bing and shopify integration Google Ads issues with GMail ads If y...
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