On Your Terms®

You’ve probably heard me say before that your business only grows as much as you do — and I mean it. Because no matter how many marketing tricks you try, or how well you plan your next launch… none of it matters if you’re running on fumes. In today’s episode, I’m sharing the six weekly anchors that keep me grounded, creative, and energized enough to run an $8M business — and not one of them has to...

Thinking about starting an online business—or finally making your “side hustle” official—but don’t want to get buried in legal confusion? This episode is your crash course on exactly how to start your business the right way before 2025 ends. Whether you’re a coach, course creator, service provider, or product-based entrepreneur, I’m walking you through the five simple legal steps you must take to...

Everyone wants the 7-figure business… until they realize what comes with it. In this episode, I’m breaking down what it really takes to build a multi-seven-figure online business — and the trade-offs no one warns you about. I’ll share the 10 things I’d focus on if I were starting over, including how to create a flagship product that actually sells, the “3 Ps” I swear by for sustainable growth, and...

So you love something—cooking, crafting, wellness, design—and you think, this is it, this is going to be my dream business! But then… crickets. No sales, no growth, no happy dance notifications from Stripe. Sound familiar? Here’s the thing: passion is wonderful, but passion alone doesn’t pay the bills. In this episode, I’m sharing my own story of turning my love for cooking into a failed business...

Most entrepreneurs think Q4 is a “dead zone” for sales—too many ads, too much noise, everyone distracted by holidays. But let me tell you: I’ve grown my multi–seven-figure business in the last 90 days of the year without ever running a Black Friday sale. That’s right—no discounts on Thanksgiving, no frantic cyber deals, and no giving up my pumpkin pie to answer DMs. 🙅🏻‍♀️ Instead, I use five sim...

Grief isn’t something most of us plan for when we map out our businesses, but it will change you, and by default, your business too. In this episode, I open up about losing both of my parents within a year and the ripple effects grief had on me as a CEO, business owner, and human. I’m not sugarcoating it—grief is messy, unpredictable, and permanent. But I also share how I navigated those darker se...

Can you actually build a successful online business and keep your personal life private? Spoiler: yes, you can and you don’t have to feel like you’re choosing between being safe and being successful. I know what it’s like to wonder if sharing that story, posting that photo, or writing that email is too much . Over the last eight years of building my multi–seven-figure business, I’ve had to learn t...

Have you ever caught yourself stuck in “plan to plan” mode? You know, where you’re endlessly researching, collecting info, or waiting for the perfect time to finally start that new project, pivot your business, or chase down that dream idea? If so, this episode is for you. I’m sharing why waiting for that “right time” is usually just procrastination in disguise, how my own big life pivots were sha...

Ever start your workday with the best intentions to finally record that video, write that email, or publish that podcast episode… only to look up at 3 p.m. and realize you’ve been buried in other people’s priorities all day? Yeah, me too. In this episode, I’m pulling back the curtain on a simple (but mighty) shift I’ve made to my workday that’s helped me stop starting in reactive mode and start cr...

This week, I sat down with video marketing coach and content strategist Natasha Pierre to talk about the REAL reason your content isn’t converting into email list growth (or sales)—and how to fix it using her signature strategy: content series. We’re breaking down the binge-worthy magic behind creating a content series (like your very own Netflix show), why one-off posts don’t cut it anymore, and...

Funnels. The word alone can make your eyes glaze over or send you running for the hills. But what if I told you building a funnel doesn’t have to be overwhelming, expensive, or tech-y? In this episode, I’m sitting down with Katelyn Collins, funnel copywriter and strategist. Katelyn's helped me fine-tune my own funnels and turn them into sales machines. In this episode, she’s pulling back the curta...

What if you didn’t have to show up on social media every day to grow your business? If you’ve ever felt exhausted by the algorithm or like posting content is just one more thing on your to-do list (and not even a fun one), this episode is your permission slip to rethink your strategy. In this episode, I sat down with Amelia Hruby — feminist writer, podcaster, producer, and founder of Softer Sounds...

Ever wonder if your podcast is actually doing anything for your business… or if it’s just another thing on your plate? Whether you’re podcasting already or still dreaming about launching, this episode is for you. In this special 250th episode, I’m pulling back the curtain on how I built a podcast that’s lasted four years, what I’ve learned, and how my approach is shifting. I’m not some podcasting...

What happens when your business no longer matches who you’ve become? This is a raw, behind-the-scenes episode where I’m sharing what it feels like to run a successful business while outgrowing the version of myself who built it. There’s no “5-step plan” here—just real talk about what happens when the inside stuff starts shifting and the outside needs to catch up. I’m bringing you along as I grieve...

Are you staring at the blinking cursor, wondering what the heck to write in your weekly email? You’re not alone. This week, I’m joined by the email whisperer herself—Tarzan Kay—to finally take the mystery out of email marketing for online business owners. We’re talking about what actually builds an email list in 2025 and how to write weekly emails that are fun to read and get people to click “buy...

If you've ever wondered what really goes down behind the scenes at a big-name business conference like ConvertKit’s Craft + Commerce, I’ve got the juicy details for you—straight from the hallways of Boise, Idaho. In this week’s episode of On Your Terms® , I’m taking you along for the ride as I share what it was like to not only attend but speak at Craft + Commerce this year. But spoiler alert: the...

Starting an online business is super exciting—you're finally working with customers, launching offers, and maybe even making some money. But what if you’ve unknowingly skipped a legal step that could derail everything? In this episode, I’m breaking down the 7 most common (and totally preventable!) legal mistakes I see new entrepreneurs make—plus, how to avoid each one so your business is built on...

So you’ve got the business idea. You might even have the Instagram handle locked down. But now you're stuck staring at your laptop like... “ What legal steps am I supposed to take to make this real? ” If that sounds like you, you’re not alone—and you’re in the right place. In this episode of On Your Terms®, I walk you through the exact checklist of what to do (in order!) to legally set up your onl...

Ever feel like your brain is bloated from binging on too many business tips, tutorials, and trending strategies? Yep, same. It’s like we’ve all been force-fed a buffet of content, but no one told us how to actually digest it. That’s exactly what I talked about in this week’s episode of On Your Terms® with the amazing Pat Flynn — longtime online business leader, podcaster, author, and Pokémon enthu...

Ever feel like you’re showing up consistently—posting, emailing, sharing—only to be met with… crickets? You’re pouring your heart into your content, but it’s not converting into customers. What gives? In this episode, I’m breaking down a mistake I made with healthy brownies (yes, really) that’s basically a marketing metaphor for why your content might not be working. It turns out, if you’re leadin...

Affiliate marketing can be a great way to earn extra income for sharing things you already use and love—but there’s a legal twist that too many online entrepreneurs are overlooking. Whether you’re a coach, creator, or content-loving business owner, you need to know how to share affiliate links and sponsored content without landing yourself in hot water. This episode is your crash course in the act...

What if your content didn’t just get attention—but actually got results? I’m sharing the turning point that made me ditch the high-speed hamster wheel of content creation and finally start marketing in a way that works for me . Spoiler: It didn’t involve more posts, reels, or dancing (thank goodness). After a moment with my dad during his chemo treatment made me reevaluate how I was spending my ti...

What if your next big launch didn’t feel like sprinting a marathon in heels? What if, instead, it felt calm, strategic, and (dare I say it?) kind of fun? In this episode, I’m pulling back the curtain on how I orchestrated a $338,000 launch for the Ultimate Bundle® in just four days—without burning out or sacrificing my sanity. I’m breaking down exactly why this launch was so successful, what minds...

I’ve been a little quiet here on  On Your Terms —but for good reason. In this quick update, I’m sharing where I’ve been (hint: launching a book!) and what’s coming next (some juicy behind-the-scenes lessons I’ve learned after 2 super successful launches so far in 2025). If you think that online business is dying or you’re wondering whether it’s true that things are changing, next week’s episo...

What do you do when a dream podcast opportunity comes knocking… and the universe throws every travel disaster at you to stop it? In this week’s episode of On Your Terms® , I’m sharing the behind-the-scenes (and in-the-air) chaos that nearly kept me from being interviewed by Nathan Barry on the Nathan Barry Show . From flight fiascos and airport sprints to finally stepping inside Kit's new Chicago...