TransUnion

No Hype

Technology EN ↓ Odcinki: 29

No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science. Hosted by TransUnion’s Allyson Dietz and Brett House – in conversation with assorted marketing experts – this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.

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Autor

TransUnion

Kategoria

Technology

Strona podcastu

podcasters.spotify.com

Ostatni odcinek

11 kwi 2024

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Odcinki

Rob McGovern - Retail Predictions and Why Amazon Won't Take Over the World 30.03.2021 40:52

Rob McGovern, founder and CEO of PreciseTarget, speak with Allyson and Devon about retail’s data problem and how retail marketers can turn pandemic-era challenges into a competitive advantage. Find out, as well, which decidedly not cutting edge communication channel McGovern believes holds great potential for post-cookie marketing.

Bill Michels - What is the True Value of Our Data and Why is No One Talking About It? 10.03.2021 22:03

Trade Desk’s Bill Michels, a product leader, entrepreneur and marketing location data guru, speaks with Allyson and Devon about some of the biggest issues impacting the industry in 2021. Listen out for what Michels believes makes a healthy dialogue between consumers and advertisers, and why the future of programmatic advertising is a bright one.

Wes Nichols - Is Multi-Touch Attribution Dead or Really Just Terribly Misunderstood? 12.02.2021 40:21

Wes Nichols, investor and advisor, speaks with Allyson and Devon about some of the existential issues companies are facing in a world without cookies and confront the big question on our minds: Is MTA, or multi-touch attribution, dead? Listen closely for Nichols’ big prediction on what Amazon is going to do next…

Allyson Dietz and Devon DeBlasio - The Trouble with Identity: Demystifying Consumer Data 15.12.2020 38:23

In the 1st episode of No Hype, our hosts Allyson and Devon explore how consumer identity and data collection isn’t as black and white as it seems. They demystify one of the most widely misunderstood topics of the marketing and analytics world to help you better understand what defines consumer identity today, and what must change tomorrow. Join them as they uncover the data science behind identity...