Metric Stack

In today’s episode, Allan and Lauren talk to Lawrence Quan, Head of Revenue Operations at Rewind. Lawrence takes a deep dive on ad impressions: What are ad impressions? What’s the difference between ad impressions and ad clicks? Where do ad impressions sit in the funnel? How do you track ad impressions? What other metrics does ad impressions pair well with?  Hear the answer to these questions and...

In today’s episode, Allan and Lauren talk to Jennifer Batley, Founder of Batley Advisory. Jen answers the questions surrounding Net Promoter Score (NPS): What is NPS? Who should use NPS? How do you calculate NPS? How do you segment your customers for the survey? What is a detractor and what is a promoter?  Hear the answer to these questions and more in this week’s episode. If you love learning abo...

In today’s episode, Allan and Lauren talk to Nnamdi Iregbulem, Partner at Lightspeed Venture Partners. Nnamdi shares his insight on Weighted ACV. What makes it weighted? How do you calculate weighted ACV? When should a company start tracking weighted ACV?  Hear the answer to these questions and more in this week’s episode. Read Nnamdi’s article on Weighted ACV: https://whoisnnamdi.com/weighted-acv...

In today’s episode, Allan and Lauren talk to Pablo Srugo, Principal at Mistral Venture Partners and host of the Product-Market Fit Show.  Pablo dives into the Sean Ellis Test metric: what is it? How do you measure it? Who should measure it? Where and how often do you ask the question?  Hear the answer to these questions and more in this week’s episode. If you love learning about metrics, you’ll lo...

In today’s episode, Allan and Lauren talk to Jon Taylor, Director of Marketing at Klipfolio. Jon drops his knowledge on marketing qualified leads: Is the MQL dead? How do you define an MQL? Where does the MQL fit into the customer lifecycle? What are the nuances of this metric? Is there anyone who shouldn’t track MQLs? Hear the answer to these questions and more in this week’s episode. If you love...

In today’s episode, Allan and Lauren talk to Andrew Millar, founder of Relogix.  As a company that monitors occupancy data, it’s easy to see how the sudden shift to remote work changed everything. Tracking occupancy data evolved to using sensors to figure out social distancing and time spent in the office, which then was used in real-time to control cleaning and safety.  Hear about the metrics tha...

In today’s episode, Allan and Lauren talk to Laura McKay, COO of PolicyMe.  PolicyMe is on a mission to protect families with honest and uncomplicated life insurance with a DTC product and an ecommerce experience for the next generation of policy purchasers.  But how do you overcome the barriers of purchasing life insurance? That’s where PolicyMe is changing the game by narrowing in on their targe...

In today’s episode, Allan and Lauren talk to Kyle Braatz, co-founder and CEO of Fullscript, a company on a mission to help people get better. Fullscript rallies around their North Star metric, which is also their driving force: how many people is Fullscript helping get better everyday? And what about the traditional metrics like NRR and LTV:CAC? While they’re still important, a metric like revenue...

In today’s episode, Allan and Lauren talk to Mike Grouchy, CEO of Ottawa-based SaaS company Pagecloud. Mike shares two ways Pagecloud uses data to do business: approach everything with a hypothesis (Ask yourself: Why are we doing this?) and building a culture of discovery. By combining a hypothesis and curiosity with key metrics—this is where the magic happens.  When we ask Mike what succeed with...

In today’s episode, Allan and Lauren talk to Solon Angel, founder of MindBridge. For Solon, ideas are abundant, but the key is to write it down and let it settle. This process is how some of his biggest entrepreneurial ventures started.  Solon shares his unique perspectives on value creation, trusting your data, and how a group of highly committed individuals, like his team at MindBridge, has the...

Have you ever attended a meeting and thought: “ This could have been an email." In today’s episode, Allan and Lauren talk to Aydin Mirzaee, co-founder and CEO of Fellow.app, a meeting productivity and team management tool. Fellow isn’t Aydin’s first business venture. His experience includes a snow shovelling business, a web development company, and a survey company that was acquired by SurveyMonke...

In today’s episode, Allan and Lauren talk to Allen Lau, co-founder and CEO of Wattpad, the world’s largest social storytelling platform.  For Allen, data, analytics, and numbers are in his DNA. In the early days of Wattpad, as thousands of writers and hundreds-of-thousands of readers used the platform every day, the impossible task of manually looking at data quickly came to light. Now, with over...

In today’s episode, Allan and Lauren talk to Mike Potter, co-founder and CEO of Ottawa-based SaaS company, Rewind. Rewind is a back-up service for SaaS applications to copy critical and important business data into the cloud. Think of it as insurance for your data!  What started as an itch to start a side project evolved into a hypothesis: the churn rate on a backup product would be low. Mike dive...

In today’s episode, Allan and Lauren talk to Erin Bury, co-founder and CEO of Willful. Erin shares the catalyst for launching Willful and the journey they are on to de-stigmatize death.   Erin admits that when they started Willful, data wasn’t front and centre. It wasn’t until their CTO championed clean data and analytics, and shifted Willful’s data priorities. Now, Willful has devised the perfect...

The Metric Stack podcast is the place to hear how founders, leaders, marketers, and more succeed with data. Whether you’re struggling with data, reluctant to take the leap or maybe you’re a seasoned expert with years of experience, you'll hear stories from people like you who have used data to grow and scale their business.