Markigy: The Science of Marketing Strategy

In this edition, we're delving into the world of marketing strategies without the safety net of a massive budget. Joining us is the brilliant Brian Kotlyar, VP of Marketing and Growth at Hightouch. Brian, with a rich background in delivering results for renowned companies, shares his invaluable insights on achieving genuine, research-backed growth. Whether it's leading global demand through the ac...

In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolvi...

True leadership is about listening . You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any business. And that’s especially true at the startup stage — and doubly so when engaging in category creation. That’s something our  latest guest, Crystal Black, understands all too well. Across her wealth of experience with early-stage category creators...

In the alphabet soup of marketing’s many acronyms and initialisms, it’s all too easy for a marketer's message to get lost in translation.  Joining the show today to spell out the true meaning of marketing is Peter Wheeler, proven innovator in GTM & product revenue growth. Learn about his entrepreneurial journey from starting his first business at the age of 16 to his many sales and marketing leade...

At the backbone of any customer relationship is direct communication. The most underutilized or misaligned strategy for fueling a dialogue to further the relationship is email marketing.  in this ever-evolving landscape, it's easy to be swayed by the newest platforms and trends. But amid the unpredictable tides of shifting algorithms and corporate buyouts, there's one medium that has consistently...

For every marketing problem, there are multiple solutions. Your job is to find the best solution for your organization.  Ryan Williams is the Head of Demand Generation at Nucleus Healthcare, where he draws upon his engineering background to find the marketing solutions that build the best bridges to the customer. He joins the show to share how marketers can home in on the best solutions for their...

There is no point in filling your funnel if it leaks like a sieve. Just like your cybersecurity, your marketing needs to be free from any holes. Clark Barron is a 3x Cybersecurity Marketing Leader, focusing on Demand Gen, where he often unconventionally tests marketing strategies and tactics to find these holes and fill them. He joins the show to share the insights marketers can glean from cyberse...

Being a stellar marketing leader is not just about external success, it’s about becoming a change agent within your organization. Nobody knows this better than the guest of this episode, fractional CMO and seasoned marketing leader Andrew Bolis.  Andrew brings 15 years of experience in advising Series A to E companies on how to get to growth. He has built and led global teams of up to 20 people ac...

Julia Nimchinski is the CEO and Co-Founder of Hard Skill Exchange, the world’s first B2B marketplace where sales professionals trade best practices, strategies, and techniques to drive growth and crush quotas. This serial entrepreneur and go-to-market maven joins Markigy to discuss how she decided to found Hard Skill Exchange. This platform and community helps B2B companies grow revenue by connect...

B2B brands are hungry for growth - but are they approaching LinkedIn and other paid channels the right way? Justin Rowe is the CMO of Impactable, a bonafide LinkedIn marketing expert, and a startup founder whose B2B marketing agency was acquired in 2021 after serving over 1,000 clients in 30+ countries.  Learn about his journey from the restaurant business to B2B marketing, and how a side hustle t...

What can you learn from your competitors' experiments? Andres Glusman, CEO of DoWhatWorks, shares how his company's patented technology can help SaaS founders write more effective copy, identify website flaws, and learn from competitors. Andres leverages his background in behavioral science to optimize growth for businesses. He agrees that a higher learning velocity leads businesses to find more e...

Attention, seasoned digital marketers!  The marketing landscape is in a monumental shift. Imagine a world where data science integrates seamlessly into your strategies, as third-party cookies make way for first-party data.  To stay ahead, we invite you on a a peak into the future of B2B SaaS marketing. To create a strong brand preference that powers growth entrepreneurial marketers need to build a...

As experienced marketers, you know that establishing a successful consulting business is no easy feat. However, Jessica Yarbrough has defied the odds by building a seven-figure empire on her expertise in assisting experts in offering high-value coaching, consulting, or training services. With a background in business and marketing, she knows how to elevate personal branding, increase your career o...

Over the past few years, we’ve seen a rise in companies using relationship-based marketing to connect more deeply with customers. It was used during the pandemic and it’s seeing a resurgence now, as the economy is facing a recession.   But here’s the problem… companies haven’t been using it consistently. If you focus on implementing relationship marketing strategies year-round, not just when times...

Here at Markigy, we’re all about blending science, creativity, and facts to develop efficient marketing strategies for the present and future… just like our friends at Mutiny! They're using a no-code AI platform to help B2B marketers maximize their efforts to drive demand into revenue. As a marketer, your biggest focus should be targeting your marketing spend and utilizing data to drive efficient...

Having trouble scaling your marketing strategies? Not sure why your marketing strategies aren't as effective as they could be? We may have the answer… The easiest way to scale a marketing strategy is to see what worked in the past, make the necessary adjustments, and iterate. If you want effective, data-driven marketing strategies, you need to focus on data-driven attribution and benchmarking. In...

Why should marketers care about neuroscience and neuroplasticity? Why should we learn about the neuroscience of marketing? It’s much more important than you think… Understanding how your brain works and how to optimize your brain’s health will make you a better marketer. You’ll be better at interpreting the information you receive from data, biases, surveys, and all the interactions you have with...

The world is changing so fast and customers’ patience is wearing thin, which means sales and marketing need to stick together! That’s why we invited a Sales Coach for the Harvard Entrepreneurial MBA Program to share her tips on integrating sales and marketing while making it all about our buyers, not about us.  In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carole Mahoney...

As marketing budgets are being squeezed, digital advertising measurement has never been so important. At the same time, technology is moving so quickly that it’s becoming more difficult to measure the impact of our marketing strategies. This causes us marketers to reevaluate everything so we can solve these measurement problems and stay up to speed. Having the right paid channel attribution tools...

User-generated content (UGC) has been trending for a while and for good reason! There’s so much value in UGC, especially video testimonials, but it’s been hard for organizations to make it actionable and part of an ongoing strategy. When done right, creating social proof for your company will increase conversion at a low cost. Plus, when you create social proof through video testimonials, you’re t...

The right marketing strategy will show you that even the smallest teams can have great results and great ROI. This week’s guest has insights that will help you show up, add value, and build trust with your audience. How? Using simple, yet impactful content marketing and repurposing frameworks. Whether you have tiny or huge resources, you can build HUGE results. You’re about to learn the best ways...

Growth hacking your business is all about having a macro-level view with micro-level execution. Marketers, you need to break out of the tunnel vision and expand your mindset. Do you have what it takes to be a growth hacker? Do you need a growth hacker added to your team? We think you do! Growth hackers do two things: Get a lot of customers and increase revenue. They get maximum results efficiently...

The problem with optimizing your ads for the lowest cost per click is figuring out what happens with those clicks. Are they converting into sales? Just because you're optimizing your spend and the clicks are cheaper, doesn’t mean you’re getting the most bang for your buck. So, how do you know your paid media marketing is actually working? Speak to the people who you’re marketing to, your ideal cus...

Most businesses say they have a strategy, but 55% of businesses don’t actually have a real strategy. In its essence, a strategy is just a way for you to focus your thinking. When you focus on simplifying your strategy, it becomes less daunting and more effective. But here’s the thing, strategy is never done. Because your business is constantly changing and experiencing volatility, your marketing s...

Too many marketers are giving the same user experience to each person that interacts with their brand. The problem with that is that it’s not a sustainable marketing strategy, especially for ecommerce brands. Digital marketers who are able to increase sales and generate more revenue through their website are doing so by personalizing the customer experience. In some cases, companies grew from a 5%...