Marketing x Analytics

This episode of the Marketing x Analytics podcast features host Alex Sofronas talking with Hikari Senju, founder and CEO of Omneky , about the transformative role of AI in personalized advertising. Hikari discusses the journey of founding Omneky in 2018, its unique approach to integrating AI in content creation and analytics, and the future implications of AI's exponential growth in the advertisin...

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Michael Rosenfeld , a senior product marketing manager at MikMak, who shares insights from his decade-long experience in product marketing. They discuss the critical role of product marketing in translating product features into business value, the collaborative nature of the role with various teams, and the import...

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jeni Golomb, former CMO and founder of Glassbreaker . Jeni discusses her mission to guide women marketing leaders to the C-suite through personalized coaching and workshops, driven by her extensive 20-year career in marketing and her commitment to gender equity. She shares insights into he...

Watch this episode on YouTube here! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Quinn O'Brien, CMO of Carnegie Learning , about his extensive career in both agency and client-side roles. Quinn shares his transition from agencies like Ogilvy and Mather to leadership at Lenovo and Carnegie Learning, offering valuable insights into effective client-agency relationsh...

Fill out this audience survey for a chance to win $100 USD cash! Watch this episode on YouTube! Alex Sofronas hosts Parnikaa Mitra on the Marketing x Analytics Podcast, where they discuss Mitra's journey from chemical engineering to marketing. Mitra shares insights on how the COVID-19 pandemic shifted her career focus toward the importance of data-driven marketing, emphasizing consumer behavior, p...

This episode is sponsored by ASofronas Marketing Services, book a call here! Watch this episode on YouTube! In this insightful episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Payal Raj , VP of Marketing for an indoor air quality solutions company and a fractional CMO. Payal shares her journey from consulting to becoming a fractional CMO, the importance of networking, a...

This episode is sponsored by ASofronas Marketing Services. Watch this episode on YouTube! In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA , an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They...

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer . Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and...

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube Subscribe to Barbara's newsletter here In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics . Barbara discusses the essence of growth marketing, focusing on data-drive...

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jehanzaib Azam, the Chief Marketing Officer at Progatix . Jehanzaib shares his career trajectory, starting with his formal education in marketing and evolving into various roles suc...

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Ryan Newman, Associate Director of ABM Operations at School Specialty LLC . Ryan shares his unique career journey from sales to marketing analytics and discusses the challenges of transforming a legacy print...

Join Alex Sofronas in an enlightening conversation with Seifu Zerihun, Ph. D., Analytics Director at Circana . Seifu shares his journey in the analytics industry, insights on its evolution, and his approach to analytics projects. They discuss the ethical considerations in data science, the impact of economics on analytics, and the future of AI in the field. Be sure not to miss valuable advice for...

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck , for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares her journey and insights into brand transformation...

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode, Jonathan Baker, Practice Lead of M&A at Punctuation.com shares his career journey in mergers and acquisitions for marketing firms, the M&A process timeline, key considerations for selling a company, factors influencing a good investment for buyers, trends in M&A activity, risks in transactions, d...

This episode is sponsored by Adverity. Visit Adverity.com to book a demo!   Melanie De Caprio, VP of Marketing at SG360 , shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the impact of direct mail in generating leads and i...

Watch this episode on YouTube! This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytics that drive success in growth marketing. The epis...

Watch this episode on YouTube! In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle , on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry. The discussion covers essential aspects like bra...

In this episode, host Alex Sofronas talks with Christian Farioli, a World-class Digital Marketing Strategist, Book Author, CEO, and Professor about his journey in digital marketing, starting from his early days at Oracle to running his own agency. Professor Farioli shares insights from his work across diverse industries, emphasizing the value of understanding customer needs, the importance of keep...

Watch this episode on YouTube! In this episode, Alex Sofronas sits down with Jake Baadsgaard, Founder and CEO at Disruptive Advertising , to delve into the intersection of marketing and personal development. Jake shares his philosophy on seeing the potential in others, the role of vulnerabilities in building relationships, and his unique approach to leadership at Disruptive Advertising. A thought-...

Alex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI , to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionally, they discuss Max's career trajectory and the s...

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital . They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowde...

In this episode, I sat down with Dr. James Reeder, an assistant professor at the School of Business at the University of Kansas , who dove into his academic insights regarding the future of marketing, sales, and the role of AI in these fields. Listen to Dr. Reeder's expert opinions on privacy concerns, the evolution of B2B sales, and how AI can be harnessed to improve our understanding of causal i...

Watch this episode on YouTube! In this thought-provoking episode, host Alex Sofronas is joined by Greg Brooks, partner and CMO at SearchTides . They dive deep into the complex world of Artificial Intelligence, its intersection with marketing, and the potential impact of AI in our future society. Listen as they discuss the possibilities and implications of a world heavily reliant on AI, the need fo...

Watch this episode on YouTube here! In this enlightening episode of the Marketing x Analytics Podcast, join host Alex Sofronas as he welcomes guest Christian Mercado , a seasoned digital marketer and manager at Level8 Luggage. As they delve deep into the world of digital marketing trends, learn more about Christian's shift towards social media and content trends on platforms like TikTok and Instag...

This podcast episode features Richard Wakeman, an expert in influencer marketing , particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include...