Marketing + Margaritas

Welcome to our Sound Bite series - shorty episodes that cover off on one little thought, idea or FAQ that’s been on our minds. .au is here! All current owners of .com.au domains have been offered their new .au domains first, so it’s a good idea to grab yours before they all go public. Contact your IT or web developer or you – if you manage your own domains – to purchase it and point the new domain...

If you haven’t already, listen to Part 1 and 2 of our Making of a Marketing Strategy series – which is all about researching yourself, your audience, determining your key messaging and then creating the marketing activity plan.   In this week’s episode, we discuss the implementation of your marking plan (yayyy). Like what you heard? Check out Rebel's full library of podcasts here > http://...

Welcome to our Sound Bite series - shorty episodes that covers off on one little thought, idea or FAQ that’s been on our minds. In this soundbite episode, Jade fills us in on her very best piece of marketing advice for businesses. Before you continue reading - no, we aren’t giving this hot tip away here, you will have to tune in and listen for yourself. HELPFUL TIP: Go back and listen to episode 3...

The next step is to develop your marketing activity plan – bring on the brainstorming! Using your research and planning foundations from part 1, you are going to identify activities that will suit and align with your brand goals.

Your brand is how people view your business - it’s the personality, the tone, the values that make you different from the next guy. Hmmm brand values, what a great topic - let’s look at that one some more!  Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more about us? Feel free to have a stalk + get to know us bette...

Having a plan of where you want to go and how you are going to get there is so important for businesses to have in place. Over the next three episodes, we are going to give you some helpful points to create your marketing strategy to help achieve your big business goals. Helpful resources Download our FREE Marketing Strategy template to start creating your strategy from www. Rebelnation.com.au Lik...

Recruitment is soooo tough right now - especially in the industrial sector. No matter what industry you’re in though, we think you’re going to find this chat with Brad Eveleigh from Frontline Equipment Maintenance super useful, insightful and a bit of a laugh - enjoy! Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more a...

SHOUT OUT Thank you to Mackay Regional Council for allowing us access to use the new Creative Studio at the Gordon White Library – you should definitely check it out. Shout out to Jemma Carey from the Mackay Entertainment and Convention Centre (The MECC) for joining us on this week’s Marketing + Margarita’s episode! MARKETING EVENTS You know that friend you have, the one who organises the group to...

Branding products with your company’s logo is a bigger deal than you think, from materials and colours to the feel of it in your hands, it all makes a difference to your clients. Think about who you are giving the gift to, why you’re giving it, and what they would enjoy receiving. The merch you order may just generate some unsuspected leads. Jade and Alanna team up with Jenelle from Brandfactor to...

Lead gen is simply creating leads for your business, and leads are persons interested in your company’s product or service in any form. To strategically plan leads, we discuss the steps to generate the interest of your audience and convert them into your new favourite client. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to kno...

One of our fave parts of digital marketing is digital ads - which are kind of like supercharged, super-targeted, super cost effective traditional ads. In this ep, we give you the lowdown on Google Ads (including search, display and YouTube), Facebook's Ads Manager, LinkedIn ads and ads on media sites. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation....

Thanks to Fallon Drewett from The Just Saying Project for baring it all in this episode! We talk all about getting deep and meaningful on socials, how people respond and why putting yourself out there can be so challenging. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more about us? Feel free to have a stalk + get to k...

If you’ve been handed a free Google product to track your website’s analytics – why wouldn’t you use it? Analytics are key to all sorts of insights on how you can improve your website, and your overall marketing overall.

We’re joined by the lovely Nicolette from The Neighbourhood Hub (TNH) as we tackle marketing for not-for-profit organisations and the challenges they encounter. They’re proof that when your budget, time and resources are limited, social media can be a massive pot of gold if used correctly.

Starting a business is always risky but can be super exciting and oh so rewarding. Our boss lady, Jade, has started three businesses herself, bought a business and if that’s not enough, she went on to start a side arm of that business!! We’re by no means legal beagles or accountant extraordinaires – we’re just plain old marketers who have some tips for getting a new business off to a good start!

When it comes to your website, the home page is often the page most viewers see first. It also happens to be the page many viewers leave your site from the most. This means you have a few seconds, literally the blink of an eye, to make a lasting impression on people visiting your site. Based on our experience, we’ve put together a neat list of what we think constitutes a good home page structure....

If you’ve played around with Facebook ads – great job! If you’re ready to take your ads to the next step and unlock their potential then you may want to listen to us spill the beans on advanced targeting for Facebook Ads. Get pumped!

Having a business that’s digitally accessible – no matter the time or location – could be the difference between where your business is now and where you want it to be. Here’s our three easy wins you can implement RIGHT NOW to make your business more digitally accessible.

We invited our friend David Tranter from TranTech Computers back to chat hosting with us, and he actually agreed – despite our heckling back in episode 18 on our top 5 cyber security secrets. We asked him to demystify (aka try to dumb down) the different types of hosting that we encounter as a business. It’s a question we get asked a lot by clients and we had some questions ourselves for David to...

Whether you’re a school leaver, uni student or looking to change careers, a question we get asked a lot here at Rebel Nation is, “How can I get started in the marketing industry?”. There are many ways to get into marketing, and so many different roles and fields once you’re in the door. Not to mention new roles developing all the time as the industry grows and changes. From social media management...

When it comes to planning out your marketing, be it for the year ahead or for a specific campaign, there is a formula to how our team work out the ins and outs of what we want to cover. And we’re feeling generous enough to share it with you!   Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more about us? Feel free t...

You might not realise it, but a well-maintained email database is a MASSIVE marketing asset for your business. Having a bank of people who know, like and trust ready and willing to buy what you’ve got to sell – who doesn’t want that?!? Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more about us? Feel free to have a stalk +...

If you’re planning to sell your stuff online - whether it be products or services - there are a lot of pros, cons and costings to consider – so, here is our beginners list of things to have a think about as you start your business’ eComm journey. Like what you heard? Check out Rebel's full library of podcasts here > http://www.rebelnation.com.au/podcast Want to know more about us? Feel free to...

Between new features, changing algorithms, elusive shadow-bans, and the ever changing laws of social media - it can be super exhausting trying to keep up with Gen Zs that seem to be born with this knowledge! Well, we refuse to be left behind by the iGeneration, which is why we decided to break down one of our favourite platforms - #Instagram. Also sparked by the fact that we tried our hand at reel...

This week we have a special guest that joined us in studio – David from TranTech computers. We have enlisted the help of David to shed some light on a not-so-sexy, but super crucial topic: Cyber Security. It’s so important to protect any digital information that your business creates and stores, and in case you haven’t given a thought – we’ve put together this episode to get you started. Want to k...