Marketing Agency Exposed Podcast

Subtitle: Today we break down various ways we deal with stress and the positive impact challenges they have on our physical, emotional, mental, and spiritual states. Stress isn't bad. It's the only way you can grow. But if you don't frame it correctly, that won't happen. Exercise, journaling, meditation, drinking water, and finding a creative outlet are all ways you can improve your ability to get...

Subtitle: Apologies in advance to Marvel fans. Today we break down our kryptonites and our superpowers and how they often tend to be two sides of the same sword. We talk about avarice, ego, lies, psychology, immunity, and more on this week's special episode.   Summary: On today's episode, we discuss the shadow side of our personalities, and how to not allow them to stand in the way of accomplishin...

Subtitle: Today we break down the practical and emotional sides of handling when someone with a leadership role leaves your business. We discuss feelings, redundancies, restructuring, communication with clients, and more on this week's episode.   Summary: On today's episode, we discuss all aspects of what to do when a key team member leaves your business. While having someone leave is challenging,...

Subtitle: Today we break down what things we would do differently in our agencies if we had to start over completely. We talk about the importance of profit, risk, autonomy, partners, dreams, mindset, aging, and more in this week's packed episode!   Summary: On today's episode, we discuss the things we would change about our agencies if we had to start all over, knowing everything that we do now....

Subtitle: You can only give from abundance. And since you have to give everyday to be successful, you must prioritize YOUR rest… for the good of the ones you serve. Today we dive into the idea of taking a sabbatical. That may sound daunting or unrealistic, but we break down how to support and prepare your agency in practical ways for a sabbatical leave. We also talk about firing yourself, preparin...

Subtitle: Today we dive into the world of all things hybrid, looking at how things have changed since the pandemic and whether those changes have had a positive or negative impact on our businesses. We dive into hybrid scheduling, standup, sheds, and more on this week's episode.   Summary: On today's episode, we explore working remotely and hybrid schedules since the pandemic as well as their effe...

Subtitle: Today we're workshopping a real marketing problem, live. In this episode, we talk about various forms of marketing, other than Facebook, as all kinds of marketers have recently been facing struggles with targeted marketing. We break down unique platforms, diversification, mindset, branding, and more on this episode of Agency Exposed.   Summary: On today's episode, we 'get jiggy with it'...

Subtitle: Have you ever wondered what goes into preparing for and giving a TED Talk? Being able to give talks on big stages can be a game changer for your agency. On this week's episode, we dive into Bob's TED Talk, "From Ambiguous Loss to Tragic Optimism, Journeying Through Our Collective Loss Together". He breaks down the process of applying, writing, memorizing, and giving a TED Talk on this we...

Subtitle: As we all are aware, the environment of today's economy is constantly changing and inflation is a real challenge. Unfortunately, for a business the solution is not as simple as "raise prices". Because of this, today, we break down how we combat inflation in a special investing episode. DISCLAIMER, we're not investment advisors, these simply are our opinions. We talk about investing in cr...

Subtitle: Today's episode features a special guest, Erik Jensen, Chief Strategy Officer of Predictive ROI. Predictive ROI is a thought leadership and content strategy business that helps agencies, consultants, and coaches create smart solutions while digging deep into their client's systems and goals. We chat about what it looks like to discover your superpower as an agency and how to leverage tha...

Subtitle: And the myth-busting continues! On this week's episode, we continue to analyze and debunk some of the most common myths in the agency world. We break down RFP's, hiring, size, Cancun, creativity, trendsetting, and more in this week's episode!   Summary: On today's episode, we discuss some of the top myths in the agency world, from an agency's perspective, and the client's. We believe tha...

Subtitle: Welcome to the 100th Episode of Agency Exposed! The agency world is riddled with myths and assumptions, and today we're going to begin a series of episodes where we test some of the most widely believed myths about marketing, advertising, and agencies in general. We debunk some of the top agency myths and more on this week's exciting episode.    Summary: On today's episode, we begin to e...

Subtitle: February 25th, 2022 is the day when Russia launched their initial attack on Ukraine. There are many fears, opinions, and politics circulating, creating a thick cloud that hides the reality of what's happening in Ukraine; innocent people are dying. In this week's episode, we stand with Ukraine, we acknowledge that what is happening right now is unacceptable, answer discuss how businesses...

Subtitle: With the beginning of a new year comes the organizing, goal setting, and planning. What is your theme for 2022? What do you want your year to look like for your business as well as your personal life? We discuss our themes for 2022, why we chose these phrases, and what they mean to us. We also talk about how control is an illusion, ambiguous loss, bioluminescent creatures, and our NEW ag...

Subtitle: Time… it's our most limited resource. The older you get, the more you're responsible for, the more goals you have, THE MORE IMPORTANT IT IS to be intentional with what you spend your time on. You can't get everything done, so how do you make sure you get the highest impact things done (ps - not the most urgent things)? And inevitably, you can't get everything done, so how do you be inten...

Summary: On today's episode we talk about the New Year, and some of the things we're doing to create growth and success in our businesses. As time goes on, technology advances. It's important to understand what the metaverse is in order to adequately prepare for it. The past two years have been challenging and have brought about a lot of changes. Although it may seem like a disadvantage, use this...

Summary: On today's episode we talk about inflation and how to prepare your business for it. With the new year right around the corner, it's important to take time to consider what inflation will look like next year, and what modifications you need to make to combat it. It's important to check on your profit margin and see what investment options are available that could help your cash's value kee...

Summary: On today's episode we talk about the metaverse and predict what we think it is, what it does, and how business will change because of it. We discuss the differences between VR headsets versus Apple glasses as well as some of the ethics behind integration of technology into the human body. Technology has grown tremendously in the past 20 years, and if it continues along its growth pattern,...

Summary: On today's episode we talk about RFPs and why we think they can and should be eliminated from your business strategy. RFPs can be genuine, but most of the time they're cost comparing races, rigged making it impossible for you to win. When your agency is pursuing an RFP, consider the value of your team's time, your resources, and potential clients the RFP could cost you. These are some of...

Summary: On today's episode, we talk about blockchain technology and how it could impact marketing. First of all, what is blockchain? It's a buzzword, not many understand. Blockchain is a decentralized technology that uses an online financial ledger, validated by the community. It is connected to past transactions using a hash to eliminate any fraud, interceptions, or manipulation. These "blocks"...

Summary: On today's episode, we chat with Marcus Meazzo about branding, and how to make a genuine brand that people will relate to. Marcus talks about what he believes is vital to build a brand that will last, and says that although people typically think of branding as a logo or slogan, this is only a small part of what great branding really is! He breaks down the process of building a brand into...

Summary: On today's episode, we talk about the ethics of marketing, and the struggle of balancing unhealthy manipulation and effective marketing. The truth is, with so much noise, many use lies to cut through. This creates a downward spiral where people no longer believe marketing messages. One way to defend against this is by defining who you are as an agency and what matters to you. When your tr...

Summary: On today's episode we break down the pros and cons of investing in technology and other tools. It's important to understand exactly what you're investing in and what it will do to help accelerate your business. Technology is a vast, evolving field so it's also important to ensure that your information and assets are thoroughly protected. One of the ways you can achieve this is through red...

Summary: In today's episode we talk about a variety of topics, but focus on three main ideas. The first is to never place your business solely on a platform that you don't control. It leaves you subject to the whims of the company that owns the platform. This is a hard lesson to learn, but luckily there are some tricks. Because of the recent improvements made to preserve privacy, targeted marketin...

Summary: In today's episode, we break down some of the ways that we maintain predictable revenue. Retainers can be used by any agency to keep their income consistent. But they bring other potential issues. It's also important to invest in a great team that consistently does great work. This is a simple yet effective way to increase returning clients and has the potential to increase your revenue....