Marketer’s Alchemy: Turning Data Into Gold

In this episode, we're joined by Heather Teskey, VP of Marketing at Andersen Windows & Doors. Heather shares her extensive career journey from her beginnings in advertising to her current role, and they delve into effective marketing strategies, the importance of understanding customer needs, and leveraging data for impactful decision-making in B2B and B2C markets. Heather also provides insights i...

In this episode, we’re joined by Clare Dorrian, CMO at SugarCRM. Clare shares with us how Sugar is navigating the AI landscape, marrying insights and intent signals, and how they’re listening to their customers to serve up better data. Clare also discusses the importance of starting with data and supplementing with human beings to drive impact.   Guest Quote: “So are there signals out there in the...

In this episode, we’re joined by Michael Freeman, VP of Marketing at Airbase. Michael discusses how Airbase aims to deliver greater value and differentiation in the market, emphasizing the importance of listening directly to customers and the role of clear positioning. He also highlights the necessity of asking the right questions about your data and how those insights can lead to increased custom...

In this episode, we’re joined by Andrew Fujii, Director of Digital Marketing & Sales at Legal & General America. Andrew shares specific techniques for getting it right with targeted ads, experiments LGA has conducted to reach their audience in different life stages, and why it’s important not to assume you’re always right.  Guest Quote: “Trigger marketing for life insurance is really about life ev...

We sat down with Isabel Rittenberg, CMO of Marble. Marble is a "wallet for your insurance," allowing users to manage all their insurance policies in one place.  Isabel shares with Kathryn her career journey from ed tech to FinTech to her current role at Marble. She discusses Marble's data-driven approach to target customers throughout their insurance lifecycle and shares insights into their data o...

On today’s episode, we sit down with Alec Hanson, CMO of LoanDepot. Alec, a brand evangelist and content creator for lenders, shares insights from his 13-year journey. He delves into the evolution of marketing, blending his extensive sales background with emerging digital strategies, including social media and video content creation. Alec's humorous approach and dedication to authenticity shine th...

Today’s marketing frontier exists at the intersection of art and science - a realm where marketers have the power to turn their data into pure marketing gold. Welcome to "Marketer's Alchemy," the podcast that unravels the mysteries and nuances that lead to transformational data-driven marketing.  Within each episode, we will shine a light on the synergy between creativity, innovation, and analytic...