Maestro on the Mic

The Maestro Mafia is getting an update and by that I mean that it’s mostly staying the same—we’re just doubling down on everything that makes the Mafia so special. Building a business is overwhelming, isolating, and scary and the Mafia has been the kind of support space that business owners in the trenches need. 2026 is going to be even more of that, and I hope to see you at the next dinner. ...

Every online business coach out there will tell you to raise your prices, so let me be the one to tell you that there’s nothing wrong with keeping your prices affordable. You can raise your prices if you want, but it’s not the only way. Just make sure whatever your prices are, they’re not so low that you feel salty about them. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online...

There’s always some negative talk around this time of year around New Years resolutions and in my opinion, it’s a tired conversation. If setting a resolution gets you closer to doing the dam thing, then I’m all for it. Seasonality is real, so if starting January 1 works for you—great. If starting in the spring works for you—great. If starting whenever the hell you want works for you—that’s great t...

The best part of owning your own business is the fact that you can run this thing however the hell you want. Anything you dream can become your reality. Yeah, you still have to solve problems for people and yeah, you’ll have a little more freedom the more experience and clientele you get, but you still get to call the shots. You get to run your dream business and build your dream offers. And the b...

2026 is just a few short weeks away so I wanted to chat about my online business predictions for the upcoming year and—spoiler alert—they look a hell of a lot alike the predictions I made going in to 2024. Change is hard and it takes a long-ass time, so let that be a sign to figure out what your personal goals are, how to get what you want and need, and focus your attention there. Slow progress co...

If you want to do some serious growing, you’re going to have to slow down for a time. It’s like a slingshot—you’ve gotta pull the rubberneck backwards before there’s any forward acceleration. Slowing down can feel like losing, so before you quit in the slow down, make sure you give yourself enough time and a big enough safety net to hold on until you pick up speed again. Let’s chat. Welcome to Mae...

We all know that change takes time, but sometimes we underestimate how long that time really will be, or we let the fact that it does take so long sabotage us—maybe we start out strong, but when we don’t see results ASAP, we slip back into old habits. That’s why the real secret to making a change is tenacity. How much are you willing to work for it? How many times are you willing to get back up an...

There’s plenty of talk about what we might be missing in our relationships, but do you sometimes feel like you’re missing something in your business? It’s okay to feel dissatisfied with some aspect of your business, but you gotta get clear on what it is you’re missing if you want to be able to fix it. In my experience, it usually comes down to two things: more time or more money. Let’s chat. Welco...

Are you selling out by selling on Black Friday? Maybe! Like all things in online business and life, there’s nuance here, but ultimately it boils down to the way you run your business the other 364 days of the year. Yes, consumer culture is toxic, but we can’t take it down by pretending it doesn’t exist, and commerce isn’t going anywhere either. So you can sell—I probably will in my own way—but mak...

The Boss Babes and the Brochachos of the online business space just keep spewing bullshit about what it takes to succeed, and I can’t sit idly by and let people think they’re telling the truth. There are people who would treat online business like a pyramid scheme, but there is a better way—a way that doesn’t involve scamming or lying to people, and selling a path to “success” that isn’t real. I w...

If you’re attracting the perfect clients for your business, then I’m happy for you. But for a lot of people, it takes some trial and error to start getting the right clients into their ecosystem who not only fit your avatar, but are ready to invest and start taking action. So how do you find those people—or better yet—how do they find you? Well friends, we attract what we are, not what we want. Ar...

If you didn’t know, regenerative farming is a practice that aims to restore soil health and  natural ecosystems—in other words, to leave the earth better and healthier than you’ve found it. What if, just like these regenerative farmers, we practiced regenerative commerce, and we left our customers and the world better than we’ve found it? What if we all built business that don’t just extract...

Businesses are built on solutions to problems, so are you any good at solving problems? Do you know your shit? There are a million ways to market your services, but knowing what you’re doing will always be effective. When you know your shit, people trust you and value your expertise, and they buy from you. It can be as simple as that. Let’s chat. Welcome to Maestro on the Mic, a podcast that helps...

I don’t know if you’ve noticed, but the internet sucks now. And when I say the “internet” what I really mean is Instagram and Threads. The algorithm only rewards either rage bait or meaningless slop, and I’m not having fun the way I used to online. But social media isn’t going anywhere and it’s also an important element of running an online business. So while social media may suck, we’ve got to fi...

Y’all know I have a love-hate relationship with my Last Minute Lucys, but as much as I can’t understand them, I have an even bigger problem with my Day After Danielles. I make a big deal out of my open and closed cart launches so no one is lost on when they can buy. So why then, is there always someone asking to get in on my programs the second I close the cart? In your business, you can do whatev...

I’ve been podcasting since 2018, so I’ve got this shit down to a science. I’ve got a team working with me on this podcast, but on my second show (ChatGPT Curious) I do it all by myself. Running a podcast isn’t a zero-effort activity, don’t get me wrong, but it’s not as time-consuming as people might make you think, and today I'm sharing exactly how I get it done. Let’s chat. Welcome to Maestro on...

There will come a time in your business when you’re ready to retire one of your products or services, for whatever reason. Do it. You don’t need a million reasons, and it doesn’t need to be complicated, you can just retire something when it no longer works for you. I'm doing it now! Let’s chat. Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, generate...

Increasing your prices isn’t necessarily bad, but there’s a difference between raising your prices fairly and screwing over your customers for the sake of profit. There are times and places that makes sense for increasing prices, and with some foresight and planning, no one needs to get screwed over. It doesn’t need to be more complicated than that.  Let’s chat. Welcome to Maestro on the Mic,...

If you’re running an online business, I cannot recommend highly enough to have a high-ticket offer. It’s the fastest and best way to start making money online and building a business that doesn’t perpetuate the same bullshit we’ve always seen. I know that deciding how to price, create, and run your high-ticket offers can be fraught with anxiety and overwhelm, so let this episode guide you as you s...

You’ve probably heard about the west coast burger chain, In-N-Out’s, secret menu. They have a limited list of things you can order on their regular menu, but there’s a whole host of of off-menu additions you can make if you’re in the know. Make your business like In-N-Out. You don’t need to be promoting every single little offer you could possibly provide, and having “off-menu offers” is especiall...

The world as we know it is falling down around us, but we still got shit to do. If you’re listening to this podcast, you’re probably the type of person who sees a problem and tries to solve it. Yes, things are collapsing, but to me, that makes right now a perfect opportunity to start building something new and better than the bullshit that was before. There’s problems all around us, so let’s solve...

Success is simple. Now that doesn’t mean success is easy or even that it’s fair, but it is simple. In my mind, success comes down to two things: do good work for a long time, and do right by people. How long it’ll take to “succeed” is mostly random and a lot is out of your control, but there’s a place for all of us and we get to build the careers (and world!) we want. We can never control the mark...

The idea of leveraging your time by running group programs is all the rage right now in the business sphere (and for good reason!) but I want to make a case for 1:1 coaching. People are a lot less frivolous with where their dollars are going right now which means those that are buying, really want results. Y’all already know that the best way to do that is through 1:1 coaching. Not only that, but...

I speak a lot about ensuring demand before you create something, but there’s a step you should be taking in between creating something and selling it. You’ve got to test it. What works in your head may not be landing to an audience without the context you have, or maybe you just need to fine tune the way you’re teaching. Either way, testing your offer before you finalize it can help you get some f...

Cancellations are an inescapable part of running an online business, and if you care about what you do, they’re most likely going to hurt a little bit. A cancellation can feel like a knock to your self-worth and the value of what you do (not to mention the financial impact of a cancellation) but when you think about your own cancelling and unsubscribing habits, they usually aren’t personal. To me,...