Keep Optimising

Mel Eilers has been deep in driving sales from social media for nearly 10 years. Via her agency Socially Sound, Mel now specialises in helping clients get more from their Instagram content by embracing conversational marketing. – Yeah, we’re talking Insta DMs!  In this episode, Mel shares how eCommerce brands can turn organic engagement into real sales using Instagram DM automation. From boosting...

Rick Magennis is the owner of Spark, an affiliate management agency focused on Performance PR and creating high-performing affiliate marketing campaigns for their clients. Rick reveals how to make every PR mention count — by linking it directly to sales. From getting featured in gift guides to scaling affiliate-driven campaigns, this episode is packed with ideas you can put into action right away....

Marianne Morrison has been obsessed with retail growth for over a decade. Initially building, growing, and selling her own skincare brand, and now working with many retailers and brands to help them achieve their business growth goals. In this episode, she’s breaking down how to turn TikTok from a social platform into a serious sales channel — with real-world advice on content, offers, and audienc...

Rachel Cryan is a Digital Strategist at award-winning digital marketing agency Anicca Digital. She’s been deep in social media for over a decade helping 100s of brands leverage it to grow their sales. Including recently scaling one client to over £1million in revenue through TikTok Shop Ads. Rachel shares what every eCommerce marketer needs to know about TikTok’s newest ad tool, GMV Max. From how...

Ben Muir is the founder and CEO of Unsociable, one of the top rated TikTok Shop partners in the UK and US. Unsociable are the only partners to have won the TikTok Shop livestreaming award twice, and the video production excellence award. Learn how brands are hitting six-figure sales on TikTok Live — and how you can too. Ben shares the insider playbook for making live shopping work for your busines...

Beth is a social and influencer strategist with over a decade of experience leading content, social and influencer for some of the most well-known brands, including TikTok and Deliveroo. She’s the co-founder of Slice, a social media consultancy. Discover how to grow your brand on TikTok without chasing trends. Beth shares proven organic and search-driven strategies for lasting success. Dive in: [0...

Leila Kimiai-Nia is a business coach at Emoceansdeep, and a former TikTok Shop seller turned trainer. She now helps her clients build their TikTok Shop sales for the long term via livestreams. Dive in: [05:01] TikTok Shop Success Through Consistency [06:51] Bridging Sales and Wellness Gaps [12:33] "Sustaining Live Streaming Success" [14:06] Consistent Branding with Multiple Presenters [18:...

Rich Evans is the founder and reluctant managing director at Get Better an agency focused on building personalised email marketing that helps their clients reach their full growth potential. Clients include Absolute Collagen, Myomaster, and Pott Candles. Dive in: [06:05] Yotpo Challenges Klaviyo in eCommerce [08:17] Feedback and Strategy Issues Uncovered [12:30] Black Friday Preparation Timeline [...

Wesley Hartley is Chief Commercial Officer at Leaf. Leaf is a technology and data science company delivering performance intelligence solutions for next-gen eCommerce brands. And they've recently launched a new conversion tracking & monitoring solution called Leaf Signal.  Dive in: [05:00] "From Downloads to Engagement Focus" [08:54] Effective Facebook Ad Data Strategies [10:00] &#...

Karolina Lapinaite is Head of Media at global marketing agency Precis. Working with big global brands from many sectors, she’s all about putting together the on and offline media campaigns that drive BIG results. Dive in: [06:30] Targeted Advertising Strategy Insights [08:22] "Ad Strategy: Broad vs. Targeted" [11:00] Campaign Strategies: Social vs. Traditional [15:28] Strategic Media Plann...

Anna Ratala is the Marketing Director at podcast advertising platform RedCircle. She’s been DEEP in the world of podcast advertising since 2020 helping all sorts of business growth their revenue from podcast advertising. Dive in: [04:58] Podcast Advertising Platform Launch & Closure [08:17] Podcast Engagement vs. Social Media [10:36] Identifying Suitable Show Categories [15:06] Authentic Ads B...

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart. She’s now pivoted into technology with the launch of her epic marketing tool “Magic Marketer”. Dive in: [03:12] "Insights from eCommerce Expe...

George Meressa is the CEO and Founder at Clear Ads, an expert Amazon Advertising Agency. Founded in 2011, they’ve helped 100s of brands from around the world increase their Amazon sales. Dive in: [05:04] Amazon Fees Impact Sellers' Profits [06:41] Amazon's Key Focus: Conversion Rate [12:39] Efficient Amazon Product Research [15:47] Optimizing Sponsored Brand Ads [18:13] Monitor Sales and C...

Kathleen Kobel is an Amazon selling expert. She’s spent the last 15 years helping over a 1,000 brands to launch and grow on the platform. Three years ago she doubled down on the Amazon Influencer opportunity – both earning over $250,000 in earnings herself, helping other influencers create better content AND helping brands recruit and manage the right affiliates for their program. Dive in: [04:32]...

Farhan Huq is the co-founder at Simple Sellers, a team of ex-Amazonians who make Amazon selling simple. Han’s focus is helping their clients to build $1million+ marketplace businesses. Dive in: [04:47] Understanding Amazon's Unique Ad Ecosystem [07:26] Optimizing Amazon Product Listings [10:55] Optimizing Product Listing Strategy [13:11] "Amazon Ads: High Conversion Advantage" [18:08]...

Emma Bagley is the founder of Zeal Agency, a boutique Amazon growth agency focused on conversions. Blending performance marketing and brand story-telling to help their brands scale profitably. Dive in: [04:36] "Amazon vs. Web Store Skills" [06:49] Analyzing Amazon Storefront Metrics [12:05] "Maximize Impact with A+ Content" [15:23] Focus on Hero Products [16:32] Behavioral Science...

Will Haire is co-founder of BellaVix, a boutique agency specializing in scaling retail brands on marketplaces like Amazon, Walmart, and Target. Using the right strategies for each brand they’ve generated over half a billion dollars in sales already. Dive in: [03:21] Journey from App Development to eCommerce [08:39] "Prioritize Positive Customer Experience" [10:19] Marketplace Focus: Amazon...

Dan Coleman is an eCommerce Wizard. He’s accredited by both the Chartered Institute of Marketing AND the Institute of Data & Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston. Dive in: [04:04] eCommerce Journey: From F1 to SEO [08:08] Pre-Internet...

Ian Ferguson is a Freelance SEO consultant, specialising in helping eCommerce brands to grow their revenue from organic search. He’s been improving SEO performance for over 15 years getting deep into technical SEO optimisation, on-page experience and lots of data crunching! In this episode, he shares why cleaning up your site might be the smartest SEO move you make this year. Dive in: [05:41] User...

Getting buy-in for your SEO plans can often feel like navigating a maze, but we’re here to simplify that journey. The main takeaway from today’s discussion is that understanding the unique story and aspirations of your brand is crucial when you're trying to get approval for your SEO strategies. Whether you’re in a big enterprise or a smaller team, the tips we share can help you effectively com...

Using TikTok data to create trending on-site content is a game changer for eCommerce brands. In this episode, Christine Corbin shows us how to use TikTok’s Creator Search Insights tool to find keyword gold—no business account needed. She shares how to spot content gaps, build timely collection pages, and drive fast SEO wins. If you want to boost traffic by aligning with trends, this one’s for you....

Understanding the rapidly evolving landscape of SEO is more crucial than ever, especially with the introduction of ChatGPT's shopping functionality. In this episode, we explore how the integration of the buy button in ChatGPT creates a new product discovery channel, fundamentally changing how brands will need to approach their data and optimization strategies. Our guest, SEO expert Sam Wright,...

Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling budgets. Whether you're currently navigating...

Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, which allows it to optimise for high-value custome...

If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed with actionable tips that can help you r...