It's not real!

If we think about the product offering a range of benefits, we can see how this might also be communicated through packaging and the service environment.  Aesop, for example, has changed the way that companies package and sell beauty products. In this interview with Dr Paul Harrison from Deakin Business School by David Astle at ABC Radio they discuss how brands influence consumer behaviour through...

In this episode of Listen to This we look into how young people can change the course of history, how advertisers should probably choose where to put their money, and the ins and outs of ethical behaviour in marketing.

A special episode of Listen to this... Lehmo interviews Paul Harrison on ABC Radio Melbourne about all things consumer behaviour and marketing. 

In mid-November, Disney Plus, the streaming service from the Mickey Mouse conglomerate will launch in Australia. The service will cost $8.99 a month or $89.00 for the full year. Not bad for access to the Disney back catalogue, the Star Wars franchise, the list goes on... Will you sign up?  Have we reached peak streaming? And, can you guess which car brand had the most product recall in 2018? You m...

Does your company use the net promoter score? Is it really the silver bullet that marketing research companies tell you it is? And... What happens when your company’s perfect hashtag gets co-opted by the bad guys?  In this episode, we explore the murky world of artificial intelligence, marketing research and selling your soul for research dollars. Are we being over-researched? And when is too much...

When is a bank not a bank? And how difficult is it to change your bank when you know you really want to break up with it? This week we explore why the Banking Royal Commission has changed the way that banks brand themselves. And…  Guns and Collingwood Football Club. Is there a link? We reckon there is, but the link is not what you think and can be explained by a psychological theory that we all ca...

Captain Marvel, Huawei, the Catholic Church, and Boeing are all in the news for basically the same thing, but a little bit different. What am I talking about?  In this week’s episode we delve a bit deeper into reputation management, online trolls and identity dissociation to work out how these brands are going to dig their way out of their current troubles.  Plus, what is a nerd space and how is p...