It's Always Day One

In this episode, Prem and I dive into last year's Prime Day performance, sharing our key observations and insights. We discuss the strategies that drove success and how you can leverage these learnings to plan effectively for this year's event. Tune in to discover actionable tips and tactics to maximize your Prime Day impact! RESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me...

In this episode, we delve into the most recent and exciting developments from Amazon. Discover the enhancements to Brand Tailored Promotions, allowing you to target high-intent customers post-Prime Day. Learn about Alexa's generative AI upgrades, revolutionising the shopping experience with intuitive and personalised features. We also discuss the impact of separate listings and variations on ad pe...

In this episode, we dive deep into the world of vCPM (viewable Cost Per Thousand impressions) and uncover why these numbers can be misleading if you don’t understand the attribution model behind them. Join us as we break down the intricacies of vCPM, explore common pitfalls, and provide insights on how to accurately interpret these metrics for better advertising decisions. RESOURCESRead our News F...

In this episode, we dive into the critical metrics that are often overlooked but can significantly impact your account success. Discover the hidden gems in your data that you may be missing out on and learn how to leverage these insights to enhance your strategy. RESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117...

In this episode, we dive into the power of Sponsored Display Videos for Amazon sellers. We explore how these visually engaging ads can transform your advertising strategy. Learn about the key features, including targeted advertising, flexible placements, and performance metrics, that make Sponsored Display Videos so effective. We'll also cover the benefits like enhanced engagement, improved conver...

In this episode, we cover new strategies for advertising non-Amazon products, alternatives to testimonial images, boosting Amazon Posts, ad performance after restocks, fixing broad match issues, using sensory words in descriptions, Prime Day 2024 insights, split testing images for sales, simplifying Amazon SEO, including flavour in main images, defending brand budgets, optimizing listings, using t...

Join us in this episode as we dive into the latest advancements in Sponsored Display advertising. Tune in for more updates and insights from georges.blog. RESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did. Message George.

In this episode of Amazon Community Updates, we cover the drawbacks of SD cost control campaigns, enhancing store engagement with background videos, the importance of video content, accessing hourly data for sponsored campaigns, new Brand Metrics categories, and the impact of Amazon deals on PPC conversion rates. Learn how to avoid low inventory fees, the benefits and considerations of Amazon's pr...

Today's episode of Amazon Community Updates with insights on "Share of Wallet" analysis in Amazon Marketing Cloud, Prime Day preparation tips, Walmart's new Display Self Serve ads platform, Amazon's autoplay video ads, Walmart's Digital Landscapes tool, SAS account manager case escalation, targeting high-intent keywords, addressing profitability issues, boosting click-through rates, launching a br...

In this episode of Amazon Community Updates, we cover effective Amazon ad strategies, the power of storytelling in sales, the risks of focusing ads solely on bestsellers, and Amazon US's new Complementary Product Sets feature. We also explore the expansion of video ad options, enhancements in shopping comparison tools, and the benefits of streamlining PPC campaigns. Discover Amazon's AI initiative...

In this episode, we dive deep into the intricacies of bid management on Amazon. Join us as we discuss the essential aspects of optimizing your bids to maximize ad performance. RESOURCESRead our News Feed. Book an Amazon Advertising audit. Follow me on Twitter. Amazon design examples. Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did. Message George. RESOURCESRead our News...

Join us in today's episode of Amazon Community Updates as we dive into the latest strategies and news affecting Amazon sellers. Today's episode covers optimizing bids with inventory levels, boosting sales with Premium A+ Content, immersive shopping with BeyondXR and Lego Friends, avoiding Amazon listing errors, improved navigation UI, converting cart abandoners, updated FBA return policy, enhancin...

In this episode, we have 14 updates for you. Prime Day 2024 profit strategy. Amazon's new returns feature. FBA Analytics for inventory trends. Amazon Ads' new Audiences feature. Simplified SD campaign management. Non-branded search opportunities. Major FBA policy change. Google Ads' Performance Max for Marketplaces. Sponsored Brands ads with reviews. Fit Insights Tool in EU and IN. Product search...

In this first episode of "Amazon Advertising Strategies" we explore essential strategies and innovations in Amazon advertising to boost your visibility, engagement, and profitability. Discover how to:Improve organic rank and reduce PPC costs with effective keyword strategies. Design impactful Sponsored Brands Video (SBV) ads. Target new audience segments with tailored promotions. Utilize Sponsored...

Join Prem and me from Georges Blog as we dive into the world of match types in our latest episode. We discuss their crucial role in ad campaigns and share an intriguing case study on how strategic budget allocation boosted ad performance. Tune in for insights and tips to optimize your own ad strategies! Get a free audit on your account: https://www.georges.blog/auditRESOURCESRead our News Feed. Bo...

In today's episode of Amazon Community Updates, we cover Amazon UK's MCF rate increase, optimising Amazon Ads, Prime Day discount strategies, new FBA fees, the latest SB ad design test, "Phantom Splits" issues, enhancing brand stores, DSP RoAS insights, campaign spending optimisation, the Product Opportunity Explorer, disruptions faced by Heather’s Tummy Care, and enabling Manufacturing view in Ve...

In this episode of Amazon Community Updates, we cover the struggles of a long-standing beauty brand, a new AI tool for dog food reviews, tips for enhancing product images, and the impact of viewable impressions on ad effectiveness. We also highlight the increased value of Top of Search ads, the misleading nature of BSR, changes in Sponsored Brand Ads, Prime member benefits affecting pricing, oppor...

In this episode of Amazon Community Updates, we highlight Amazon's 7% eCommerce growth, Iams' successful DSP campaign, and the upcoming returns fee starting June 1st. Updates include the benefits of annual vendor negotiations, strategic PPC for high-ticket items, and Amazon's international growth potential. Learn about focused promotions, the crackdown on policy violations, and Europe's vast marke...

In this episode, explore the latest developments on Amazon. We cover effective strategies to improve margins, the impact of Amazon DSP on brand growth, and the potential market transformation with Amazon's expansion into South Africa. Updates also include changes to return fees, new app features, and tips for optimizing your product listings for increased engagement and efficiency. RESOURCESRead o...

In this episode of Amazon Community Updates, we delve into 1 latest strategic enhancements and tools designed to maximize your presence and profitability on Amazon. From leveraging Helium 10's Market Tracker 360 for improved market share to adopting new advertising formats like vertical videos, we cover essential tactics that can transform your approach. We also discuss the latest updates in AI-po...

Explore the latest developments in advertising on our podcast episode. Join Prem and Himanshu from Georges Blog as they discuss Amazon's new 'Sponsored TV' ad type. In this episode, we share insights from a recent three-week case study where we tested this new ad format. Tune in to gain valuable insights into the effectiveness of Sponsored TV ads and their potential impact on your advertising stra...

In this episode of Amazon Community Updates, we dive into the latest strategic shifts and enhancements at Amazon, providing you with concise insights into advertising efficiencies, product presentation innovations, and crucial financial updates. Learn how to optimize your ad spend, enhance product appeal, and navigate new platform features like Keyword Groups and Virtual Bundles. We also discuss t...

In this episode of "Amazon Community Updates," we cover the latest news from the Amazon marketplace for April 23, 2024. Learn about Amazon DSP's new "Subscribe & Save" lookalike audiences and Amazon Brand Analytics' Customer Lifetime Value insights. Discover why plain colors are winning on Amazon and how Sponsored Brands advertising can drive significant growth. Find out how Liquid IV's launch...

In this episode of "Amazon Community Updates," we have 15 insights for Amazon sellers. Learn how a compelling brand story, strategic call-outs on packaging, and color psychology can boost sales. We discuss evolving ad placements, optimizing price-pack architecture, and the benefits of Premium A+ content. Discover the importance of clear product images, explore new goals in Sponsored Brands campaig...

In this episode of "Amazon Community Updates," we bring you the latest from Amazon's ever-evolving landscape. Tune in to discover new features being tested in the USA, including the "Customers also search" tool, designed to enhance product discovery. Learn about the enhanced visibility of Virtual Bundles in the UK, stringent new safety standards for dietary supplements, and the importance of using...