Institute of Practitioners in Advertising (IPA)
IPA Podcast
The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend. Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.
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New Business Diaries: Pedro Martins and Richard Huntington 17.05.2023 1:16:29
IPA New Business Group co-Chair Pedro Martins is joined by Saatchi & Saatchi London CSO Richard Huntington for a discussion about his route into advertising, all things pitching and new business and Richard's mental health journey.
IPA On...Menopause With Heather Jackson and Kelly Knight 26.04.2023 29:29
Heather Jackson is Co-founder at GenM, an organisation that empowers brands to take menopause seriously and to use their platforms to normalise the conversation. In this conversation about why menopause is simultaneously a gender, medical, workplace and governmental issue we are also joined by AMV BBDO's Chief Diversity Officer and HR Director, Kelly Knight.
New Business Diaries: Laura Vipond and Julian Douglas 05.04.2023 35:20
Laura Vipond, Chief Growth Officer at Ogilvy UK is joined by former IPA President Julian Douglas to talk about all things pitching and new business, including last year’s launch of the Pitch Positive Pledge and what it means for our industry moving forward.
IPA On...The 4 Day Week with Charlotte Lockhart 22.03.2023 35:59
Charlotte Lockhart is the Chief Executive Officer and Founder of the 4 Day Week Campaign. She works to promote the benefits of a productivity-focused and reduced-hour workplace internationally. Through this, she is on the board of the Wellbeing Research Centre at Oxford University and the advisory boards of US and Irish campaigns for the four-day week. In her role, she is a sponsor of the World We...
AdTalk with Paul Bainsfair: Remembering Jeremy Bullmore 01.02.2023 39:41
Following the recent passing of "adland's greatest philosopher", the great Jeremy Bullmore, IPA Director General Paul Bainsfair sat down with Caroline Marshall, William Eccelshare and Amelia Torode to discuss Jeremy's groundbreaking work, impact on our industry and lasting legacy. For an archive of Jeremy's work visit bestofbullmore.com
New Business Diaries: Julia Franks and Larissa Vince 17.01.2023 37:54
In this episode of IPA New Business Diaries, Julia Franks, Groupe Growth Director at Publicis Groupe UK is joined by Now Advertising CEO Larissa Vince to discuss her journey in the industry, work life balance and the stress of pitching remotely.
New Business Diaries: Pedro Martins and Nick Baughan 17.01.2023 40:14
In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins is joined by Nick Baughan on his journey from running agencies to joining Facebook UK as Director of Agencies.
New Business Diaries: Pedro Martins and Martin Jones 17.01.2023 42:11
In this episode of IPA New Business Diaries, IPA New Business Group Co-Chair Total Media's Pedro Martins and AAR Managing Partner Martin Jones discuss the good, the bad and the ugly of pitching and look at what the future of the pitch looks like.
New Business Diaries: Jemima Monies and Sarah Golding 17.01.2023 16:35
In this episode of IPA New Business Diaries, Sarah Golding, CEO of The&Partnership and President of the IPA about her rise to the top and her thoughts on New Business.
New Business Diaries: Gemma Batterby and Suki Thompson 17.01.2023 29:41
In this episode of IPA New Business Diaries, Geometry Global's Gemma Batterby talks new pitch models and how they'll impact agencies with Oystercatchers CEO and Founding Partner, Suki Thompson.
New Business Diaries: Claire Charruau and Ali Hanan 17.01.2023 19:43
In this episode of IPA New Business Diaries, VMLY&R's Claire Charruau asks Creative Equals' Ali Hanan whether greater diversity is the best kept secret of a successful new business practice.
AdTalk with Paul Bainsfair: Bob Hoffman 11.05.2021 33:40
The Ad Contrarian Bob Hoffman joins IPA Director General Paul Bainsfair for a discussion about trust, tracking and how the advertising industry can right the ship.
AdTalk with Paul Bainsfair: Julian Douglas 27.04.2021 31:12
New IPA President Julian Douglas talks about his early days in adland, starting karaoke chain Lucky Voice and his 10x Accelerate Opportunity agenda.
AdTalk with Paul Bainsfair: Helen Calcraft 19.02.2020 30:23
IPA Director General Paul Bainsfair talks to Lucky Generals Founding Partner Helen Calcraft about her career in the ad industry, #TimeTo, the iList and more.
AdTalk with Paul Bainsfair: Orlando Wood 24.10.2019 33:32
IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland. Lemon is available to buy from ipa.co.uk/lemon 580583
AdTalk with Paul Bainsfair: Zaid Al-Zaidy 31.07.2019 23:36
IPA Director General, Paul Bainsfair catches up with Apprentice pundit and founder of the independent agency group Beyond Collective, Zaid Al-Zaidy about his new found fame, his secret to business success and what he sees as the benefits of joining a ‘micro network’. 580583
AdTalk with Paul Bainsfair: Marc Nohr 13.05.2019 28:39
Business Growth is the one thing every agency wants. How do they get it and who do they talk to? And who should they listen to? For a start Marc Nohr, CEO of Fold7 and Chair of the IPA's Commercial Group in conversation with IPA Director General Paul Bainsfair.
AdTalk with Paul Bainsfair: Meabh Quoirin 29.01.2019 29:24
In an attention economy fuelled by a 24/7 news cycle, how can you ensure your brand not only cuts through but positions itself for the longer term? From wellbeing to sociability, from neo civility to the FIRE movement and from Piers Morgan to NZ property prices. IPA Director General Paul Bainsfair engages Meabh Quoirin, CEO and Co-owner of the Foresight Factory in a run-down of 2019’s upcoming tre...
AdTalk with Paul Bainsfair: Sarah Golding 17.01.2019 23:26
IPA Director General Paul Bainsfair sits down with IPA President Sarah Golding to discuss her agenda, making an AI ad, and our trade mission to California. #ipa #paulbainsfair #ai #tech #siliconvalley #advertising
AdTalk with Paul Bainsfair: Daniel Franklin 31.07.2018 42:21
What will the world look like in 2050? And where do the new opportunities lie? IPA Director General Paul Bainsfair interviews Daniel Franklin, Executive Editor of The Economist to cover the five main areas of how the world will look in 2050: demography, world economy, politics, culture and technology.
AdTalk with Paul Bainsfair: Richard Shotton 19.03.2018 38:44
Do you know we believe that red painkillers are more effective than blue ones? And did you also know that exposing your flaws can make you seem more attractive? These are just a couple of the biases that effect our consumer behaviours. In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Fact...
AdTalk with Paul Bainsfair: Matthew D’Ancona 30.11.2017 34:45
What is ‘Post-Truth’, how did we get here, and how do we make sense of it all? In this month’s AdTalk journalist and author Matthew d’Ancona discusses the rise of emotion over fact with IPA Director General Paul Bainsfair, in a conversation that spans Donald Trump’s social media habits, the weaponisation of ideas and information; the role of GAFA in facilitating the current climate; and how consum...
AdTalk with Paul Bainsfair: Blair Enns 12.07.2017 16:18
CEO Blair Enns has 30,000+ hours invested in the question "How do creative firms win new business without giving away work for free?". Here he shares his secrets for winning without pitching with Paul Bainsfair, head of the UK's professional institute for advertising agencies, the IPA.
AdTalk with Paul Bainsfair: Paul Lawson 08.09.2016 29:21
Paul Lawson talking to the IPA's Paul Bainsfair on running Leo Burnett and how the advertising industry has changed over his 30 years in the industry.
AdTalk with Paul Bainsfair: Tim Williams 15.07.2016 19:47
Tim Williams, founder of Ignition Consultancy Group shares his thoughts on Pricing Councils, the art of pricing and the organisations that are disrupting the conventional pricing process. Tim Williams spoke at the 2016 IPA Commercial Conference. http://ipa.co.uk/events/ipa-commercial-conference-2016
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