Inner Business with Selena Woodward

🎯 Why Your Goals Aren't Working (Even the SMART Ones) Ever set a goal that looked perfect on paper but left you feeling flat? You're not alone. With the new financial year here, many Aussie business owners are setting fresh goals. But here's what most miss: it's not about motivation—it's about how you set the goal in the first place. The real problem? Your goals might be strategically sound but e...

Ever set a goal that looked great on paper but just didn’t feel right? In this episode, we’re kicking off a brand new mini series on goal setting that blends strategy with soul. If your goals have felt heavy, misaligned, or like they belong to someone else entirely, this is your permission slip to do things differently. We’ll explore: Why traditional goal setting often misses the mark for heart-le...

What if the reason your message isn’t landing… has nothing to do with your copy? In this episode, Selena reveals the overlooked first step to messaging that truly connects—and why skipping it could be costing you clients, clarity, and confidence. This is the penultimate episode in the Build a Message That Attracts series, and it’s packed with perspective shifts and practical tools. You’ll learn: T...

She had the offer. The passion. The results. But something wasn’t landing—and her calendar reflected it. In this episode, I walk you through a real client transformation where one aligned messaging shift helped her go from stuck and uncertain… to fully booked with over 40 clients a week. We dive into: The surprising reason your message might be missing the mark What happened when she shifted from...

Your website looks amazing—but no one’s booking? It’s probably not your design… it’s your message. In this episode, I’m sharing the exact messaging framework I used to fix that disconnect—both in my business and in my clients’. We’ll unpack the real reasons your polished site might not be working, and how a few small messaging shifts helped me grow from 150 to nearly 1,000 users in just a few mont...

You’ve polished your website, perfected your copy, and made everything look “just right.” But if your business messaging strategy isn’t connecting, your dream clients won’t either. In this episode, I’m unpacking the 3 most common messaging mistakes I see holding business owners back—and what to do instead to build connection, clarity, and conversion. 🔍 You’ll Learn: • Why “looking professional” c...

🚀 Struggling to get clients to say YES? Your messaging might be the real problem. If people don’t immediately understand what you do and how you help them, they won’t buy. In this episode, I’ll walk you through why unclear messaging pushes potential clients away, the simple three-step formula for crafting a magnetic message that actually converts, and how to clearly communicate your value so peop...

How good is the conversion rate in your sales funnel? Want more customers to resonate with you? Want more of them to say "yes" and work with you? It's hard isn't it? I know that you’ve nurtured your audience, built their interest, and shared your story—but when it’s time for them to decide, hesitation creeps in. Sound familiar? In this video, I’m diving deep into the decision phase of your sales f...

Are you feeling stuck in your business? Does it feel like you’ve hit an invisible wall that’s keeping you from growing? In this episode of Inner Business , I’m sharing a powerful metaphor that might just change how you see your challenges. Join me as we dive into the story of a city surrounded by walls and a treasure-guarding dragon. This tale will help you uncover the hidden fears and self-impose...

Are your leads stuck in the interest phase and not converting into paying clients? You’re not alone! Many business owners face this roadblock in their sales funnel. In my latest video, I share why this happens and how to fix it with 3 actionable strategies that will help you boost your sales and grow your business. 🚀 Click here to watch now and start turning leads into loyal customers

Are you posting on social media but feel like you're not getting noticed? Awareness is the crucial first stage of your sales funnel – let’s make sure it’s working for you! 🌱 Stop hiding and start being seen! In this episode, I’m breaking down the awareness stage of your sales funnel (step one out of four). We’ll dive deep into both business strategies and self-reflection techniques to boost your...

Curious what a Sales Funnel is? What components a great Sales Funnel Has? Want to know what pitfalls to avoid and steal some amazing ideas that can boost your sales numbers? Join me, in my garden with a watering can and a sales funnel (made of paper) as I used these simple props to break down the mysteries of sales funnels. I'm covering - the four parts of the sales funnel - Common pitfalls we ALL...

Feeling stuck in your business growth? Discover how self-awareness and visualization can unlock new pathways to success! In this episode, we explore how tuning into self-awareness and intuition can help you overcome business stagnation and boost revenue. Through guided visualization exercises and powerful reflection practices, you’ll learn practical tools to align your business with your core purp...

Feeling stuck in your business no matter what you do? 😩 It might be time to talk about something that’s holding you back without you even realizing it— learned helplessness . Hey, it’s Selena here, and in today’s video, we’re diving into how learned helplessness can sneak into your business and stop you from taking action. Trust me, I’ve been there too. That overwhelming feeling of “no matter wha...

🎯 Business Mistakes: How to Overcome Failures and Build Resilience | Selena Woodward Have you ever faced a moment in your business where everything seemed to fall apart? 😫 From technical glitches to negative self-talk, mistakes can feel overwhelming. But here’s the truth—those failures can be the key to growth, self-awareness, and business success. In this episode of the Inner Business Podcast,...

Are you losing clients because your messaging isn't clear ? In this episode, I share the top reasons why unclear business messaging costs you customers and revenue—and how you can fix it . Learn how aligning your message with what your customers truly need can help boost your sales and attract ideal clients. In this video, I break down why 46% of businesses are missing out on revenue due to confus...

In this thought-provoking video, we uncover why the 'Know, Like, Trust' framework isn't enough to drive sales conversions. If you've been struggling with low conversions or lead generation despite using this method, you're not alone! We’ll reveal the critical mistakes to avoid and introduce new sales strategies to boost your lead conversion and elevate your sales funnel. Watch as we explore deeper...

Are you confusing marketing with sales? Learn why they need each other to drive your business forward! Are you spending hours on marketing but still not seeing the revenue growth you want? Or are you diving into sales conversations without generating enough leads? 🤔 In this episode, we're breaking down the real difference between sales and marketing, and why aligning them is the key to busine...

Discover how your messaging is not just about marketing — it's the core element that could flow through every aspect of your business , from leadership to hiring and sales. In this episode of the Inner Business Podcast, Selena Woodward takes a deep dive into the concept of the "Golden Thread" in Business Messaging. Selena explores how aligned messaging can help build trust, improve c...

Discover how to align your money story with your business success in this episode of the Inner Business Podcast! I sit down with financial expert Brian Rump to explore how the stories we tell ourselves about money shape our business outcomes. ✨ Align your money story with your business purpose 🌿 Release financial blocks and rewrite the narrative 🌟 Step into financial clarity and create the grow...

Are you working tirelessly on your marketing but not seeing the results you need? It’s time to discover how to stand out, connect deeply with your audience, and create marketing strategies that truly align with your values and business goals. In this episode, I dive into a rich discussion with marketing expert John Dwyer, who shares his decades of experience in direct response marketing. We explor...

In this episode of the Inner Business Podcast, host Selena Woodward sits down with Jonathan Sheeley, a seasoned business coach, to explore how entrepreneurs can achieve work-life balance without sacrificing success. Jonathan shares actionable strategies using the Full Focus Planner and discusses the importance of aligning your business with personal values to prevent burnout. Tune in as they delve...

Are there certain things you believe about yourself—things you can’t imagine ever changing? Perhaps you’ve heard about Neuro-Linguistic Programming (NLP) but haven’t yet explored how it can transform these beliefs. In this enlightening episode of The Inner Business Podcast, host Selena Woodward is joined by Sue Giacobbe, a master practitioner of NLP and experienced life coach. With over 16 years o...

Welcome to another episode of the Inner Business Podcast! Today we're diving deep into the sixth and seventh steps of the Story Brand framework: helping your customers avoid failure and achieve success. In this episode, we explore the stakes that can drive a story forward—not the ones on the grill, but the kind that propel your business to new heights. We’ll discuss how to effectively communic...

Are your customers getting stuck at the door? In Episode 10 of the Inner Business Podcast, we explore the power of a clear Call to Action and how it can transform your business. Are you making it easy for your clients to say "Yes!" to your offers? In this episode, we dive into the importance of a clear and compelling Call to Action (CTA). Learn how a well-placed CTA can be the bridge bet...