Imperfect Marketing

Send us Fan Mail In this episode, Kendra Corman is joined by Elayna Snyder, a personal branding coach, to explore the essence of personal branding and how it transcends traditional marketing concepts. Elayna shares her approach to helping individuals express their true selves in their professional endeavors. Topics covered in today's conversation include: Rethinking personal branding beyond l...

Send us Fan Mail Ever feel like your emails vanish into the abyss of your audience's inbox? Join me, Kendra Corman, as I unveil the techniques that will make your email copy impossible to ignore. Topics covered in today's conversation include: Understanding your audience and using language that resonates with them The importance of being focused and clear in your email's purpose and...

Send us Fan Mail In this episode, Kendra Corman is joined by Julia Block Pearson, CEO of Stratos Creative Marketing, to delve into the nuances of using social media effectively for business growth. Julia shares her insights on the challenges and strategies for improving business relationships with social media. Topics covered in today's conversation include: Overcoming the love-hate relations...

Send us Fan Mail Have you ever found yourself lost in the whirlwind of podcast planning, unsure of the next step? Fear not, as I, Kendra Corman, guide you through the ins and outs of podcast momentum mapping on Imperfect Marketing. Topics covered in today's conversation include: The concept of podcast momentum mapping Envisioning your podcast dream and creating a roadmap for success Breaking...

Send us Fan Mail In this exciting episode of Imperfect Marketing, host Kendra Corman is joined by Julie Livingston, a public relations and LinkedIn marketing expert based in New York City. Julie shares invaluable insights on how to harness the power of LinkedIn to enhance personal branding, thought leadership, and company visibility. Key Topics Discussed: The synergy between Public Relations and L...

Send us Fan Mail In this episode, Kendra Corman explores emerging marketing trends for 2024. She discusses the transformative role of Artificial Intelligence (AI) in marketing, emphasizing its use in idea generation and customer persona development. Kendra highlights the enduring importance of authentic relationships and storytelling in a tech-driven world, the power of video content across platfo...

Send us Fan Mail Welcome to another insightful episode of the Imperfect Marketing Podcast! In this episode, our host Kendra Corman is joined by Courtney Elmer, the founder of the Effortless Life and creator of PodLaunch. Courtney is a renowned consultant, speaker, and podcast expert, celebrated for helping entrepreneurs embrace their journey and amplify their impact through podcasting. Key Points...

Send us Fan Mail In this episode, host Kendra Corman delves into the transformative power of effective goal-setting for 2024. Kendra shares her personal journey, focusing on her "Word of the Year" for 2024 - "Discipline." She explores how discipline can revolutionize both personal and professional realms, emphasizing its significance in achieving success. Key Takeaways: - The P...

Send us Fan Mail In this week's episode, we're exploring the cutting-edge world of AI in content marketing with Maximilian Gutsche, the driving force behind Unifire.ai. In This Episode: Understanding Generative AI: Dive into what generative AI is and its role in content creation. Max provides a technical perspective on how AI, like large language models, can generate diverse outputs from...

Send us Fan Mail In this Imperfect Marketing Brief, Kendra Corman guides us through an essential end-of-year reflection, focusing on preparing for a successful 2024 in marketing. With December halfway through and the holiday season in full swing, Kendra emphasizes the importance of using this time to not only relax and enjoy but also to thoughtfully consider what has and hasn’t worked in our marke...

Send us Fan Mail This week's episode features Jannette Anderson, a strategic planning, sales, and marketing expert with over 40 years of experience. Join us as we dive deep into the essence of marketing and personal growth, exploring the critical importance of understanding your 'why.' Episode Highlights: Jannette Anderson - The Expansionist: Learn more about Jannette’s extensive ex...

Send us Fan Mail In this episode, we delve into the dynamic world of video marketing with Chris Weiher, a seasoned video producer and founder of Cleaver Creative. With over 20 years in the industry, Chris brings a wealth of knowledge about leveraging video for B2B marketing, particularly on platforms like LinkedIn. Key Highlights: The Power of Video in B2B Marketing: Chris shares his journey into...

Send us Fan Mail Imagine a world where automation and personal touch blend seamlessly in your marketing strategies. A world where you can engage deeply with your audience without sacrificing the efficiencies of modern technology. Welcome to that world as we explore the fine line between automation and personal touch in this episode of Imperfect Marketing. We delve into the undeniable importance of...

Send us Fan Mail Are you feeling the pinch of a tight marketing budget but refuse to let it slow your business down? This episode is your treasure trove of budget-friendly marketing insights. As your host, Kendra Corman, I share my tried-and-true strategies for making the most out of limited resources. We explore the importance of building connections through local networking groups and how to max...

Send us Fan Mail Ever wonder why some businesses have a strong presence on LinkedIn while others barely make a blip? LinkedIn coach extraordinaire, Brenda Meller, sheds light on why she's made LinkedIn her platform of choice for business networking and brand building. With a penchant for helping solopreneurs, job seekers and business professionals, Brenda walks us through the importance of be...

Send us Fan Mail Imagine the power of a well-planned social media calendar in your hands. Yes, that's the secret to maintaining a steady and engaging online presence! I, Kendra Corman, will walk you through the essentials of a well-structured social media calendar, highlighting its pivotal role in ensuring consistency, growth, and engagement of your audience. We'll discuss planning your...

Send us Fan Mail Ever wonder why some brands stick with you more than others? What if I told you it's not always about the product or service, but rather the story behind it? Emmy award-winning documentary filmmaker, Mariana Henninger, joins us to unveil the incredible power of brand videos, and how they can be your secret weapon in building trust and rapport with your audience. Learn to tran...

Send us Fan Mail Ever wondered why a simple 'thank you' could be a game-changer in your business? This episode of the Imperfect Marketing Brief promises to reveal exactly that! We dive into the incredible impact expressing gratitude can have on customer loyalty and how it can make you stand out in today's highly competitive, digital world.  Join me, Kendra Corman, as I share tips on...

Send us Fan Mail Get ready to rethink everything you know about Facebook Ads! Nicki, founder of the Digital Exchange, joins us to unveil the raw potential of advertising on this omnipresent platform. While some may write off Facebook as passe, Nicki argues that it's a treasure trove for marketers, thanks to its impressive reach and easy targeting capabilities. We also delve into the nuances o...

Send us Fan Mail Prepare to get spooked as we dig deep into the cauldron of marketing strategies in our Halloween special. With a pumpkin full of tricks and treats, I promise that by the end of this episode, you'll have a bagful of ideas on how to make your marketing strategies a treat rather than a trick. In this haunted house of marketing, we've got some treats for you: the importance...

Send us Fan Mail We're redefining the concept of work-life balance in our latest discussion with none other than Donnie Boivin, the mastermind behind Success Champions and Success Champion Networking. Known for his entrepreneurial prowess and sage advice, Donnie shares his remarkable journey of breaking away from the conventions of corporate America and creating a business that aligns with hi...

Send us Fan Mail Ever wonder how holidays can supercharge your marketing strategies? We're going to crack this nut together! Starting with a Halloween countdown, we’ll explore innovative ways to make even a last-minute plan count. Spooky social posts, webinars or special events, we’ve got you covered. We’ll also reflect on the importance of post-mortems for past campaigns and the role of retu...

Send us Fan Mail Ready to skyrocket your business through strategic blogging? Prepare for a knowledge-packed episode as we chat with Allison Verhalen, a maestro of content marketing and SEO. We peel back the layers of blogging benefits, including SEO boosting, educating your client base, and setting yourself up as an industry thought leader. With Allison's insights, you'll grasp an under...

Send us Fan Mail Ever wondered how collaborations and partnerships could skyrocket your podcast's popularity? Join me, Kendra Corman, as I navigate through this fascinating subject, sharing how the power of networking could increase your reach. I'll discuss the art of guest appearances, the benefits of co-branded episodes and sponsored content, and how these can be leveraged to attract a...

Send us Fan Mail Ever wondered why a well-told story can pull you in so effortlessly? Our guest Richard, an acclaimed filmmaker, author, and master storyteller, unravels this with an infectious passion. He delves into why a staggering 85-98% of our daily communication revolves around stories and how harnessing this power can boost learning and engagement.  Key Takeaways The Pivotal Role of Storyte...