Imperfect Marketing

Send us Fan Mail In this episode of Imperfect Marketing , host Kendra Corman sits down with marketing strategist and educator Jessie Fernández, who brings 20+ years of experience across traditional and digital media. Together, they dive into the real, behind-the-scenes challenges of doing marketing the right way—strategically and with patience. Jessie shares her story of evolving from local TV mar...

Send us Fan Mail Want to Get Featured on TV, Podcasts, or the News? Here's How to Build Real Authority with Mitch Carson If you've ever dreamed of seeing yourself on TV or landing high-credibility media appearances—but have no idea where to start—this episode is for you. Mitch Carson, marketing veteran, pitchman, and media trainer, joins me to break down exactly how to build authority th...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Christina Lenkowski , podcast visibility expert and founder of Publicity by Christina, to dig into the real reasons your podcast pitches might be falling flat—and what to do instead. If you’ve ever felt nervous about pitching yourself for podcast guest spots, or if you’re wondering whether podcast interviews are really worth...

Send us Fan Mail How to Use AI for Marketing Strategy (Without Losing Your Voice) In this episode of Imperfect Marketing , host Kendra Corman tackles a hot-button topic: AI in marketing strategy. Is it a game-changer, a gimmick, or something in between? If you've ever rolled your eyes at those five-minute "AI builds your business" TikToks—or felt overwhelmed trying to organize your...

Send us Fan Mail Kendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives. Topics covered in today's conversation include: How to align marketing team goals with br...

Send us Fan Mail In this episode of Imperfect Marketing , I sit down with Colin Hirdman, the founder of Rainmaker, to uncover how professionals can use LinkedIn as a powerful revenue-generating tool. Colin shares his journey from entrepreneurship to building a business that automates LinkedIn best practices in an authentic and transparent way. We discuss: Rethinking LinkedIn for Business Growth Wh...

Send us Fan Mail In this episode of Imperfect Marketing, I sit down with Dan Coughlin, an expert in digital marketing and accidental agency owner. We explore the evolving landscape of influencer marketing and how businesses can leverage it effectively. Dan shares his journey from observing his wife's success as a micro-influencer to managing a thriving agency specializing in influencer partne...

Send us Fan Mail Are you struggling to make AI-generated content sound like your authentic voice? Wondering why your ChatGPT prompts sometimes go unanswered? Looking for ways to streamline your presentation creation process? In this episode of Imperfect Marketing, I'm addressing these common AI-related questions that many of you have been asking. Crafting AI Content That Sounds Like You Learn...

Send us Fan Mail Are you looking to expand your professional network and grow your business? Joining your local chamber of commerce might be the perfect solution. In this episode of Imperfect Marketing, I sit down with Sheila from the Troy Chamber of Commerce to explore the value of chamber membership and how to make the most of networking events. The Power of Chamber Membership Why businesses sho...

Send us Fan Mail Are you struggling to get your business noticed in a crowded marketplace? Press release marketing might be the solution you've been searching for. In this episode of Imperfect Marketing, I sit down with Mickie Kennedy, founder of eReleases, to explore the power of strategic press releases and how they can elevate your brand. Mickie shares his journey from aspiring poet to PR...

Send us Fan Mail Have you ever felt like you're living someone else's life, constantly comparing yourself to others and feeling unfulfilled? In this episode of Imperfect Marketing, I sit down with Wendy Gunn, a confident Christian entrepreneur who helps people uncover their unique identity and purpose. Wendy shares her incredible journey from battling cancer to becoming a successful onli...

Send us Fan Mail Are you feeling overwhelmed by the multitude of AI tools available for your marketing needs? You're not alone. In this episode of Imperfect Marketing, I tackle one of the most frequently asked questions: which AI tool should you choose? As a marketing strategist who helps business owners enhance their marketing through podcasting, email campaigns, and AI-driven productivity,...

Send us Fan Mail The importance of quality written content can't be overstated. Join me as I chat with Jon Clemence, a passionate editor and proofreader, about the critical role of editing in marketing and business communications. We explore why polished content matters more than ever, even in the age of short-form video. Jon shares his journey from corporate burnout to finding fulfillment in...

Send us Fan Mail Are you tired of networking events that feel shallow and transactional? Do you crave meaningful connections with like-minded professionals in the digital space? In this episode of Imperfect Marketing, I sit down with Amy Vaughn, Chief Empowerment Officer at Together Digital, to explore how women can build powerful professional relationships and advance their careers. The Power of...

Send us Fan Mail Are you looking to elevate your marketing strategy and attract more clients to your business? Podcasting might be the secret ingredient you're missing. In this episode of Imperfect Marketing, I sit down with Carrie Saunders, host of the E-Commerce Made Easy podcast, to explore how podcasting can be a powerful tool for business growth. Expand Your Reach and Showcase Expertise...

Send us Fan Mail Kendra discusses how podcasting can be an incredible tool for building genuine connections, moving beyond just downloads and social media metrics. Highlights from today's episode include: How to shift your focus from downloads to building meaningful relationships. The power of podcasting as a networking and lead generation tool. Hosting strategies to nurture relationships wit...

Send us Fan Mail Are you struggling to make the most of your podcast content? You're not alone. Many content creators find themselves overwhelmed by the task of repurposing their episodes across multiple platforms. But what if there was a way to streamline this process and amplify your message without burning out? In this episode of Imperfect Marketing, I sit down with Deirdre Tshien, the bri...

Send us Fan Mail Discover how to turn your podcast listeners into email subscribers with simple strategies that work! In this episode of Imperfect Marketing , Kendra Corman shares actionable tips on building relationships through podcasts, creating resource pages, and crafting compelling calls to action. Learn why simplicity is key and how a few changes can grow your email list effectively. Highli...

Send us Fan Mail This week, Kendra talks imperfect marketing with Stormy Bell, podcast host of The Art of Volunteering. By day, Stormy is a Director of Development at a nonprofit in Chester County, Pennsylvania. By passion, she’s amplifying the power of giving back through her podcast, which highlights inspiring stories of volunteers and nonprofits worldwide. Key Highlights How Stormy balances pod...

Send us Fan Mail Kendra discusses the five essential steps to plan a successful podcast. From finding the right niche to setting up systems that save time, this episode is packed with actionable advice for aspiring podcasters. Highlights from today's episode include: Why narrowing down your topic is key to audience engagement. Setting realistic schedules and the importance of consistency. Tip...

Send us Fan Mail In this episode of Imperfect Marketing, Kendra Corman talks with podcast coach Kristin Chadwick about overcoming fear, finding your voice, and starting a successful podcast. Whether you’re battling imposter syndrome, unsure of your audience, or worried about consistency, Kristin shares tips and inspiration to help you take the leap and hit record! Key Takeaways: 🗸 There are no rul...

Send us Fan Mail Kendra discusses why 2025 is the perfect time to start your podcast. With a growing audience and less competition than you might think, the opportunities for podcasting success are bigger than ever. Highlights from today's episode include: The impressive growth of podcast listeners worldwide Why podcasts are a less crowded space than blogs or social media How to overcome “pod...

Send us Fan Mail As we step into 2025, it's time to reflect on the valuable marketing insights gleaned from a year of conversations with industry experts. In this special episode of Imperfect Marketing, I'm taking a different approach to kick off the new year. Throughout 2024, I had the privilege of interviewing 52 guests, each sharing their biggest marketing lessons learned. Now, I&apos...

Send us Fan Mail This week, Kendra reflects on the importance of setting achievable goals as we prepare to welcome 2025. In this special New Year’s Eve episode, she shares practical tips on creating a balance between business and personal goals, ensuring focus, productivity, and a fulfilling life. Key Highlights: Why limiting your goals to five business and two personal ones is the key to success....

Send us Fan Mail Kendra talks Imperfect Marketing with Marcus Schaller, a marketing strategist and coach with over 20 years of experience helping entrepreneurs and businesses focus on the right strategies to overcome marketing bottlenecks. Marcus works with experts like trainers, consultants, and solopreneurs to pinpoint their strengths and build strategies that align with their goals. Topics cove...