If You Market

This week on the If You Market podcast we have Jack Kosakowski, CEO of Creation Agency, on to talk about simplifying demand generation. Jack shares the demand generation techniques he developed, thanks to his hatred of cold calling, while in sales and drops too many quotable lines to fit on the IYM magazine cover. He has some great insights on lead generation, especially for companies just startin...

In this special bonus episode of the If You Market podcast we have interviews from the MarTech West conference that took place April 3-5 in San Jose, California. We ask attendees and vendors 3 questions. What MarTech from the show interests them most? What does their company do? What problem would they like to see a MarTech solve? Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Meaghan Sullivan, Senior Customer Marketing Manager at BetterCloud, about Customer Advocacy and why it's always a good idea. #ifyoumarket Meaghan Sullivan started her career off in Sales operations and Inside sales at NetApp and Cloudera. Her years in sales taught her the importance of building relationships with her customers that go beyond clos...

This week on the If You Market podcast we talk to Mark Organ about Customer Powered Companies and how to be one. Mark encourages everyone to take customers to dinner, create a space for customers to be part of your company and more.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we visit the Demandbase headquarters in San Francisco and speak with John Dering of Demandbase about Account Based Marketing. John is A seasoned Account-Based Marketer, and helps fellow marketers to achieve success by focusing on the actions that drive business growth. As Sr. Director of ABM Technology and Strategy at Demandbase, John oversees the marketing t...

This week on the If You Market podcast we speak with Alex Navarro of Edison on Main about Content Repurposing and how to get the most out of your content. Alex Navarro, Founder at Edison on Main, is an award-winning branding expert, a Hubspot and Google AdWords certified digital marketer, and the founder of Edison on Main - where you can find marketing toolkits that teach entrepreneurs how to grow...

This week on the If You Market podcast we speak with Laura Hall of SalesLoft about Content Delivery and how not to be quietly good. Laura Hall is the Senior Manager of Marketing Communications and Content at SalesLoft. She spent the first half of her career in sales before moving into sales effectiveness consulting and finally, marketing strategy. Laura holds an MBA from the Georgia Institute of T...

This week on the If You Market podcast we speak with Ryan O'Hara of LeadIQ about Sartup Marketing. Ryan has a wealth of knowledge with tons of takeaways on startup marketing techniques and philosophies that lead to success. Ryan specializes in branding, business development, prospecting, and coaching people on how to make good digital first impressions. He also mentors two accelerators, The Iron Y...

This week on the If You Market podcast we speak with Vicky Sarmiento of Feedmob about Digital Marketing. We also manage to talk a lot about startups, marketing education, and Vicky shares some of her biggest mistakes in Digital Marketing. Vicky is a digital marketing and communications expert with a decade of experience in the B2B and social impact space. Vicky is currently the Marketing Manager a...

This week on the If You Market podcast we speak with Kelley Noblet of Skillsoft about Content Marketing and how to make sure it is fueling demand generation. Kelley goes over the process from content concept generation, through creation, and all the way to distribution. Kelley Noblet is responsible for the strategy and execution of content marketing for Skillsoft in the North American region. Prio...

This week on the If You Market podcast we're keeping it short and sweet for the New Year and thank all of our guests from 2018 and the listeners. Here's to an awesome 2019. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we speak with Lisette Sutherland of Collaboration Superpowers about both managing remote workers and working remotely. Lisette also shares her least favorite video conference software and much more. Lisette Sutherland is a remote-working German-born American living in the Netherlands who is totally jazzed by the fact that it’s possible to work from anywhere....

This week on the If You Market podcast we speak with Patrick McFadden about effective sales and marketing by solving your clients problems. Patrick shares his approach as a business consultant, as well as the top issues he sees when clients bring him in, three actions marketing needs to be doing to help sales, and much more. Patrick McFadden is Founder at Indispensable Marketing, a small business...

This week on the If You Market podcast we speak with Rachel Simon, CEO and Founder of Connect The Dots Digital. We discuss techniques for developing yourself as a thought leader on LinkedIn. Rachel works with company founders, subject matter experts and executives to expand their network and develop themselves as thought-leaders while increasing trust with their buyers, resulting in an overall imp...

This week on the If You Market podcast we speak with Scott Brinker of ChiefMartech.com and HubSpot about MarTech. If you don't know Scott Brinker then your probably also wondering what MarTech is, and what your listening to, and what a podcast is. :) Scott publishes the chiefmartec.com blog, programs the MarTech conference, and wrote the book Hacking Marketing. He is VP platform ecosystem at HubSp...

This week on the If You Market podcast we speak with Laurel Mintz of Elevate My Brand about the Resurgence of Experiential Marketing. It's all about offline and out of the office marketing. Laurel has created an agency family serving both startups and blue chip global brands like Verizon Digital Media Group, PAW Patrol and Zendesk. Laurel’s favorite saying is FIOGID. Figure it out, get it done. An...

This week on the If You Market podcast we have a special episode with our new co-host Karla Jo Helms, where we lavish praise on her as co-host and have some fun talking about epic PR fails. Also successes, but let's be honest everyone wants to hear about the fails. #IfYouMarket #B2BMarketing Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with Jasmine Sandler about how to be B2B famous. It's all about turning yourself into a B2B thought leader and influencer. Jasmine is the Founder and CEO of JS Media and Agent-cy Online Marketing, and is considered by Google, LinkedIn and other key Internet Marketing organizations as a Top B2B Digital marketing thought-leader. #IfYouMarket #B2BMarketi...

This week on the If You Market podcast we introduce our new co-host, Karla Jo Helms of JoTo PR, and we talk with Marc Rappin about the keys to B2B marketing with a boring product. If your product isn't sexy on it's own you can still connect it to something that resonates with your audience. #ifyoumarket #B2BMarketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Erica Lanyon, VP of Marketing at SourceDay, is back on the If You Market podcast this week to discuss Women in Marketing. We talk about getting raises and promotions, bias in the workplace, mentorship, when to get out, and my love hate relationship with the Ice Breakers Gum Unicorn commercial. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week we talked to Karla Jo Helms of JOTO PR. Karla Jo is the Chief Evangelist and Anti-PR Strategist for JoTo PR. Her Public Relations agency specializes in B2B and handles both crisis management and brand development PR. We discuss general B2B PR, fake news, information overload, how PR is measured, and how it sets the stage for sales and marketing. #B2B #IfYouMarket Learn more about your ad...

This week we speak with Bill Cates of Referral Coach International about how to get more referral business. Bill helps professionals and businesses multiply their best clients through more compelling messaging, referrals, and personal introductions. He was inducted into the Professional Speakers Hall of Fame in 2010, so you know he always brings his A game. Learn more about your ad choices. Visit...

We week on the If You Market podcast Daniel Waas gives us a peek into GoToWebinar's upcoming webinar marketplace and we discuss all things webinar. Did I mention Webinar? If you're concerned your webinars are putting valuable viewers to sleep, or if you just want to have better webinars, you need to hear what Daniel has to say. We also discuss his mild infatuation with the Hoff, deep infatuation w...

Cold calling is usually the job of the newest least experienced team members. We talked with Adam Schoenfeld, CEO of Siftrock, about developing an SDR team and his experiment getting in the trenches as an SDR. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast we talk with the VP of Marketing at SourceDay, Erica Lanyon, about the importance of aligning sales & marketing. With a “get it done” attitude, Erica is great at juggling multiple priorities and evaluating situations from every possible angle. Learn more about your ad choices. Visit megaphone.fm/adchoices